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The future of the New Orleans market

There has been much speculation on this board about the future of the New Orleans metro, and how large it will be in the coming years. I have read a few interesting articles in the past few days about that topic, and thought I might share.

First, it should be stated that all this stuff is pure speculation. Nothing like this has ever happened before. Those who have tried to compare the plight of New Orleans to Miami post-Andrew just don’t have their facts together. This situation is unique.

First, the good news… Jefferson Parish is looking pretty good now. The schools are open, and enrollment is hovering around 90% at many schools. So, people are digging in, and getting on with their lives in Jefferson. What we don’t know – and the census bureau is trying to find out – is what the employment situation is like. So, if we extrapolate those numbers, there may be 400,000 people in Jefferson today, though many may be temporary relief and construction workers.

St. Tammany has similar numbers to Jefferson. The damage there is less water and more wind, so permanent reconstruction can move forward quickly. But, many questions remain there, too.

No one is quite sure what the situation is in St. Bernard. But, suffice it to say that it’s bad. St. Bernard’s population was only about 65,000, anyway, and has been slowly dropping for the past few years. I am sure there are not many folks down there, right now.

Orleans Parish? The big question. No one is sure right now how many folks are in the City. We know there can’t be many families, as the New Orleans City Schools will not open until Summer, 2006. I suspect it’s pretty quiet in the Catholic schools, too. Ray Nagin has been saying that he thinks that, in the coming years, the City will come in at about 250,000 people. Is that a good guess? Who knows? But, he may be as close as anyone.

But, even if Mr. Nagin is right, it will take time. As I write, the City has only 1 working emergency room. Charity Hospital is done, and will likely be rebuilt slowly, if at all. Simply put, you cannot run a city with a large poor population without this sort of medical infrastructure. The City’s institutions of higher learning, a huge part of the economy, are in various states of disrepair. UNO has major problems. Again, for a healthy economy, a City has to have a public 4-year university. But, UNO will be rebuilt. It will just take time.

But, the good news is that the tourist infrastructure was largely untouched. The French Quarter is ready to go. Café DuMonde is servin’ those funky donuts. The major hotels can rebuild (and that’s nice; I have stayed at the Ritz-Carlton. Nice place). So, something can be salvaged. Other questions remain about other amenities, though. We all KNOW that the Saints will leave if they can find the door (although the NFL is trying to slow that train). The NBA is an open question (Gosh, why did the Hornets come to NO anyway… other than the fact that Memphis was taken?). Losing major league franchises will hurt both civic pride and national image (assuming national image isn’t trashed already. The world now knows what a cesspool of corruption that place has been for years).

So, what do we have? Let’s try simple math… Let’s say a couple of years down the road we have 450,000 in Jefferson, 250,000 in Orleans, and 200,000 in St. Tammany. That’s 900,000 people. That would bring the market into the mid-50s in rank – something like Birmingham, Rochester, etc. If Mr. Nagin is high, those numbers will drop. Again, it’s all speculation. And, it will take time; if New Orleans is a top-100 now, it’s lucky to be so. And, we don’t know when Arbitron will start surveying again. Heck, they need mailing addresses first.

But, all is not lost. New Orleans can return as an interesting radio market, and Baton Rouge’s ambitions to be a city of 1 million will fade.

It’s all very interesting. I wonder when we will get real numbers.

DE
 
> There has been much speculation on this board about the
> future of the New Orleans metro, and how large it will be in
> the coming years. I have read a few interesting articles in
> the past few days about that topic, and thought I might
> share.
>
> First, it should be stated that all this stuff is pure
> speculation. Nothing like this has ever happened before.
> Those who have tried to compare the plight of New Orleans to
> Miami post-Andrew just don’t have their facts together.
> This situation is unique.
>
> First, the good news… Jefferson Parish is looking pretty
> good now. The schools are open, and enrollment is hovering
> around 90% at many schools. So, people are digging in, and
> getting on with their lives in Jefferson. What we don’t
> know – and the census bureau is trying to find out – is what
> the employment situation is like. So, if we extrapolate
> those numbers, there may be 400,000 people in Jefferson
> today, though many may be temporary relief and construction
> workers.
>
> St. Tammany has similar numbers to Jefferson. The damage
> there is less water and more wind, so permanent
> reconstruction can move forward quickly. But, many
> questions remain there, too.
>
> No one is quite sure what the situation is in St. Bernard.
> But, suffice it to say that it’s bad. St. Bernard’s
> population was only about 65,000, anyway, and has been
> slowly dropping for the past few years. I am sure there are
> not many folks down there, right now.
>
> Orleans Parish? The big question. No one is sure right now
> how many folks are in the City. We know there can’t be many
> families, as the New Orleans City Schools will not open
> until Summer, 2006. I suspect it’s pretty quiet in the
> Catholic schools, too. Ray Nagin has been saying that he
> thinks that, in the coming years, the City will come in at
> about 250,000 people. Is that a good guess? Who knows?
> But, he may be as close as anyone.
>
> But, even if Mr. Nagin is right, it will take time. As I
> write, the City has only 1 working emergency room. Charity
> Hospital is done, and will likely be rebuilt slowly, if at
> all. Simply put, you cannot run a city with a large poor
> population without this sort of medical infrastructure. The
> City’s institutions of higher learning, a huge part of the
> economy, are in various states of disrepair. UNO has major
> problems. Again, for a healthy economy, a City has to have
> a public 4-year university. But, UNO will be rebuilt. It
> will just take time.
>
> But, the good news is that the tourist infrastructure was
> largely untouched. The French Quarter is ready to go. Café
> DuMonde is servin’ those funky donuts. The major hotels can
> rebuild (and that’s nice; I have stayed at the Ritz-Carlton.
> Nice place). So, something can be salvaged. Other
> questions remain about other amenities, though. We all KNOW
> that the Saints will leave if they can find the door
> (although the NFL is trying to slow that train). The NBA is
> an open question (Gosh, why did the Hornets come to NO
> anyway… other than the fact that Memphis was taken?).
> Losing major league franchises will hurt both civic pride
> and national image (assuming national image isn’t trashed
> already. The world now knows what a cesspool of corruption
> that place has been for years).
>
> So, what do we have? Let’s try simple math… Let’s say a
> couple of years down the road we have 450,000 in Jefferson,
> 250,000 in Orleans, and 200,000 in St. Tammany. That’s
> 900,000 people. That would bring the market into the
> mid-50s in rank – something like Birmingham, Rochester, etc.
> If Mr. Nagin is high, those numbers will drop. Again, it’s
> all speculation. And, it will take time; if New Orleans is
> a top-100 now, it’s lucky to be so. And, we don’t know when
> Arbitron will start surveying again. Heck, they need
> mailing addresses first.
>
> But, all is not lost. New Orleans can return as an
> interesting radio market, and Baton Rouge’s ambitions to be
> a city of 1 million will fade.
>
> It’s all very interesting. I wonder when we will get real
> numbers.
>
> DE
>
speaking for myself..i dont want baton rouge to be a city of 1 million. i hate traffic !! and about new orleans radio. anyone notice wrno's playlist seems to be expanding...<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>
 
> > So, what do we have? Let’s try simple math… Let’s say a
> > couple of years down the road we have 450,000 in
> Jefferson,
> > 250,000 in Orleans, and 200,000 in St. Tammany. That’s
> > 900,000 people. That would bring the market into the
> > mid-50s in rank – something like Birmingham, Rochester,
> etc.
> > If Mr. Nagin is high, those numbers will drop. Again,
> it’s
> > all speculation. And, it will take time; if New Orleans
> is
> > a top-100 now, it’s lucky to be so. And, we don’t know
> when
> > Arbitron will start surveying again. Heck, they need
> > mailing addresses first.
> >
> > But, all is not lost. New Orleans can return as an
> > interesting radio market, and Baton Rouge’s ambitions to
> be
> > a city of 1 million will fade.

Not to draw anything good out of this tragedy, but I'm assuming that New Orleans will become a somewhat 'hidden Southern treasure', kinda like cities such as Savannah or Charleston...fairly cheap real estate, relatively small population, wonderful places to do things, and a favorable climate (except for summer!)

I'm not sure why, but post Katrina New Orleans seems like it will be a good place to live. Hell, after I finish my graduate work, I'd love to move down there...

My predictions:

275k in Orleans parish
350k in Jefferson (seems too lopsided for a 'suburban' county)
200k in St. Tammany

which would not be too off from the other post's prediction...I guess around market #65.

Question: Since the End is off the air, is the Bayou adding a little more modern rock?

Just a curious outsider...Good luck to all y'all! I wish everybody down there the best...

Radio-X<P ID="signature">______________
I wasn't born in the south, but I got down here as fast as I could...</P>
 
> > > So, what do we have? Let’s try simple math… Let’s say
> a
> > > couple of years down the road we have 450,000 in
> > Jefferson,
> > > 250,000 in Orleans, and 200,000 in St. Tammany. That’s
> > > 900,000 people. That would bring the market into the
> > > mid-50s in rank – something like Birmingham, Rochester,
> > etc.
> > > If Mr. Nagin is high, those numbers will drop. Again,
> > it’s
> > > all speculation. And, it will take time; if New Orleans
>
> > is
> > > a top-100 now, it’s lucky to be so. And, we don’t know
> > when
> > > Arbitron will start surveying again. Heck, they need
> > > mailing addresses first.
> > >
> > > But, all is not lost. New Orleans can return as an
> > > interesting radio market, and Baton Rouge’s ambitions to
>
> > be
> > > a city of 1 million will fade.
>
> Not to draw anything good out of this tragedy, but I'm
> assuming that New Orleans will become a somewhat 'hidden
> Southern treasure', kinda like cities such as Savannah or
> Charleston...fairly cheap real estate, relatively small
> population, wonderful places to do things, and a favorable
> climate (except for summer!)
>
> I'm not sure why, but post Katrina New Orleans seems like it
> will be a good place to live. Hell, after I finish my
> graduate work, I'd love to move down there...
>
> My predictions:
>
> 275k in Orleans parish
> 350k in Jefferson (seems too lopsided for a 'suburban'
> county)
> 200k in St. Tammany
>
> which would not be too off from the other post's
> prediction...I guess around market #65.
>
> Question: Since the End is off the air, is the Bayou adding
> a little more modern rock?
>
> Just a curious outsider...Good luck to all y'all! I wish
> everybody down there the best...
>
> Radio-X
>


Ok to answer radio-x first..Yes it added a little more modern rock but still ends it around 2003-early part of 2004 with latest song being trapt's "headstrong" one time. They need to add more modern rock all the way to the current playlist IMO... Too many groups sound like the rock of old not to pass it up...

Don't know about Jeff Parish but I would guess you will see numbers 350k or better..Most are back or migration will fill Jeff parish IMO for the numbers to sustain.

Orleans parish.... Algiers has proven itself as kind of a high ground , as well as sections in New Orleans around the quarter and such.. those will be refilled with residents or new opertunists IMO, so those numbers will stay. 9th ward and NOLA East is the areas you need to worry about as most african americans currently say they don't want to come back as they were given a raw deal in their opinion. those areas I see taking longer to rebuild BUT IMO look for Hispanic population to soar in those areas however with NOLA getting a hispanic fm station possible about 3 years sooner than before Katrina.
But I say go with Ray Nagin and take the 300-350k even though they all may not be reported/documented.

St. Tammmany will grow as people wanting to move from the south shore will move here in droves so look for 200k in 5 years for sure.

Plaqumines and St. Benard ain't surveyed yet the way it's supposed to happen
but word on the street says the die-hard will stay but people who can't take rebuilding again will be gone so figure 1/3 drop in population or so.

My vote is late 50s - low 80s probably running neck and neck with Baton Rouge for population position.

But I say, look for q93 and WYLD to possibly drop from their hallowed spots to maybe top 5 or a little lower due to main . Look for a FM hispanic format to come within 5 years on FM.

On New Orleans:

Benson wants to move the team because he can't get the kickbacks that other owners enjoy. With New Orleans in shambles, he figures he can excuse his way out of town and to another town willing to kick insentives (such as San Antonio where he has major investments hint hint) but as of now the NFL won't allow him to do it because that wouldn't look right.

The hornets are getting average to slightly lower attendance but have stated they want to stay in NOLA. The hornets are what the saints should have been doing in area promotions etc.... Yes, Benson and the Hornets have to track thru 4 states to get what other teams get as part of the deal of being in a big metropolis where big business is king, But we also are very big core supporter of both teams that would be hard pressed to duplicate it (I mean after having faith for 39 years for the saints and no superbowl ..the natives are getting restless!)

The tourist and convention business is already being rebuilt (with a convention at the end of this month). I figure New Orleans is going to be reinvested no matter what but look for the racial makeup of the DMA to change. Look for IMO for 70s like 73 for Arbitrons for my guess in 2 books.....



But that's my 2 cents for right now,
RFLA
 
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