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THE GENIUS ON JOHNSON ROAD (NOT!)

In a touch of sheer programming genius madness desperation, Sherman Baldwin is replacing Bill O'Reilly with Dennis Miller. Wow, this is great! Dennis Miller!!! I’m old enough to remember when he was funny. Instead of a bitter, washed-up, irrelevant tool.
 
Johnny, I thought your supposed to be up on this stuff.. O'Reilly is about to pull the plug on his radio show so he can concentrate on the "TV Factor".. Dennis Miiler does a great radio show, give it a listen, and he's still very funny. .. Happy New Year, Johnny !
 
Gadon, I would expect if you are reading this board you are a professional who KNOWS who Bill O picked as his successor. HINT: It wasn't Dennis Miller. WROW is slapping Billy in the puss by passing his guy up for a wuss! I suggest you read the trades so that you bring a little bit of knowledge with you when you post here. Happy New Year!
 
Johnny, forgive me..I know when I've been bested by such knowledge. I knew there were several considerations for the "Factor" time slot, and ultimately Westwood One chose Fred Thompson to replace "The Radio Factor" in March.

Miller does a great show, and he has been on the air for a while. Maybe Miller would not have been your choice if you were the WROW PD, and it is a good credible choice. Give it a listen, it's a good show. Heck, I'd enjoy hearing Francesa again especially with all the stuff going on down the highway..

Perhaps you could divulge some of the trades you read, I know I'm no match ;)
 
Seriously Gadon:

How dare you prefer Miller to Fred Thompson ?!?!

I mean: how could you prefer someone who was once a giant on late night TV and who relates to liberal baby boomers here in the capital region because of his quirky dry off beat perspectives, even though he is a consevative, over somone who pretended to be president on TV and thought that qualified him to be THE president ?????

How could you think that someone with broad appeal would be a better choice than a man who can't speak coherently without a script, and who could put goldfish to sleep??

How could you prefer a man who will get ratings with the new talk show listener: with people who have hope and optimism, over a man who hasn't smiled in 15 years, and who arguably appeals only to doomsday types -- the types who preferred Baldwin's predescessor: arguably a negative, dour, critical complainer?

People might say that talk radio has for a long time been the home for black hearted doomsayers and scapegoating beligerant know-it-alls and the folks that gleefully worship them, WELL, perhaps there's a new spirit of hope and optimism on the air, and the old guard and their followers are sqirming so hard they are pulling muscles. Could it be that times are changing? The ratings will reveal all come summer.

Ladies and gentleman, place your bets ! Gadon, I'm with you on Miller, and I'l go farther and say I'm betting Thompson flops wherever he gets picked up. He is certainly is no replacement for O'Reilly. Johnny, where's your $$?
 
A seasoned PD reminded me more than 2 decades ago when I tried to pull my major market act in a small market and flopped that you "play to the room". That means you have to communicate at the level most effective for the place. Some markets have well-educated and life-experienced demographics in numbers large enough to support higher quality programming. Others, like Albany do not and the level of communication in the media reflects that.

Miller is so far over the heads of this market that the only explaination I can think of for this move is that Morel has no idea who Miller is but went with the show because they allot 11 minutes per hour for local spots and only 5 for network and because it fills time.

Thompson is a non-starter, I know him. He gets bored real fast, does not need the job, has a wife half his age and a toddler. He is probably a place holder while Fox tries to figure out what to do with the platform. He will buy them maybe a year before he walks (similar to the situation with WROW and Mark Williams last year.)

Not much quality product left out there, at least not enough of a quality to set apart from everything else. If I were running WROW I would be going balls to the wall local: swap shop, school menus; non-offensive, non-issue talk, softball community leader and infomercial interviews done by a moderator (as opposed to a journalist), have my news guy stop pretending that he's not reading from the Times Union Web Site and just tell people "Here's what's in the paper today" and run down the papers.

The station would reflect the market; disinterested, uninvolved, resigned, poorly educated, living day to day; it would take great pride and be involved in all the dinky little street fairs and school events, broadcast high school football and in general recognize that the only broadcaster in the market who understands the market is apparently Paul V. He has, afterall, proven that you simply cannot go broke believing that your audience is made up of idiots. I guess when local conditions drive away all the other people that you have to make a buck with what's left. Hate to say it but Jim Morel and Paul V ARE poster children for the audience quality in this market.

In short, I would bring my radio station back to 1956 with the rest of the market rather than try to fight something that is not going to happen... you know, progress.
 
Johnson road has a GENIUS trick up its sleeve.
You're really gonna like it!

On another note, adding Dennis Miller was a smart thing to do.
 
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