The Great Houston translator invasion

[TheBigA]

Radio is still laying eggs, all right.

That's not what I said. My point is I adapted to the changes and I'm still working. As far as being "comfortable with technology," yes I understand. No one confuses age with inability to dial a phone. I've found more boomers on Facebook than millennials. From what I can see, more boomers pay for Sirius than millennials. Most of the millennials I talk with get Sirius as part of their parents' subscription. Then again, a lot of them are also still part of their family phone plan.

If you really are comfortable with technology, you won't just use whatever Apple Carplay gives you, but rather you'll seek radio stations that are doing what you want outside of Texas. Because it's being done, just not in Houston.

 

[b-turner]

for rbrucecarter5: I understand you once looked at potential ownership. I'm glad you didn't. Until you can understand radio is the slave to the advertising buyer and when the buyer doesn't want what you offer, you don't have the revenue to operate. It's not sales. It's akin to trying to sell snow mobiles in Galveston.

For David, I'm solidly in your corner with a front row seat. All I am speculating is that with people living longer and longer, the raw numbers of the 55+ demos will become larger and larger. Might the increasing numbers give pause at some point in the advertising industry to develop more and different avenues to reach the 55+? For example, I'll be wise to work until I'm 70 before going on Social Security. Most folks didn't, say, in 2000. Might that be 75 by, say 2030? We can only guess. Obviously radio is on the outs with reaching almost all 55+ demos via radio and certainly for music formats (and has been for several decades) and that would have to change before any stations would gamble their investment to target that group.

 

[purpledevil]

That's not what I said. My point is I adapted to the changes and I'm still working. As far as being "comfortable with technology," yes I understand. No one confuses age with inability to dial a phone. I've found more boomers on Facebook than millennials. From what I can see, more boomers pay for Sirius than millennials. Most of the millennials I talk with get Sirius as part of their parents' subscription. Then again, a lot of them are also still part of their family phone plan.

If you really are comfortable with technology, you won't just use whatever Apple Carplay gives you, but rather you'll seek radio stations that are doing what you want outside of Texas. Because it's being done, just not in Houston.

Well stated, A. More alarming yet, is that some of those same millenials are also now well into their 30s and still living under their mommy's roof. No ambition to start a life of their own, perfectly content to continue sucking from the literal tit of society.

...and they will remain the focus of advertisers abroad because they are, dare I say it, ignorant and gullible.