The Herd with Colin Cowherd to simulcast on ESPNU beginning Aug. 25

[bigtalkradiofan]

Preface Note - Colin Cowherd announced this week on his radio show - that starting next Monday his show would be broadcast on TV on ESPNU (ESPN University channel) - see below for more info:

http://sports.espn.go.com/espnradio/colincowherd/news/story?id=3543280

The Herd with Colin Cowherd to simulcast on ESPNU beginning Aug. 25

The Herd at ESPNRadio.com

Updated: August 19, 2008, 5:55 PM ET

Beginning Monday, Aug. 25, ESPNU, the 24-hour college sports network, will present live simulcasts of the "The Herd" with Colin Cowherd on ESPN Radio. The three-hour telecast will enhance ESPNU's live programming presence each weekday from 10 a.m. - 1 p.m. ET. In addition to television, "The Herd" is broadcasted on more than 350 radio stations across the country and parts of Canada, satellite radio, and has a webcast and audio stream of the show available on ESPNRadio.com. "The Herd" joins Mike & Mike in the Morning (on ESPN2) as the other ESPN Radio show to be nationally televised.

Featuring host Colin Cowherd, "The Herd," in its fourth year on ESPN Radio, is a personality driven sports talk radio program broadcast from Bristol, Conn. The show features topical commentary on the day's most important sports news, perspective on the top stories, interviews with the biggest newsmakers, and entertaining daily segments, including "Spanning the Globe" and the "Daily Football Fix." Cowherd is regularly joined on-air by producers Amanda Gifford, Vince Kates and David Fisch. (Cowherd (center) pictured with from L to R Fisch, Gifford and Kates.) ...

[Click link above for the complete article.]

 

[quadraphonic]

There are too many hours and too many channels to fill in a broadcast day, I guess?

 

[bigtalkradiofan]

I think this is good for Colin Cowherd, and good for sports talk radio.

If you ask me, Colin Cowherd is far and away heads-above all of the rest in sports talk.

I think Cowherd is funnier, more entertaining, intelligent, trendy and edgy, and more listenable than the rest of the bunch.

Although Cowherd does tend to repeat arguments after while, but all talk show hosts do that to some extent, given that they have to come up with 3 hours of material every weekday to talk about.

 

[quadraphonic]

But it doesn't help out sports talk radio. It helps out ESPNU.

It seems like it gives another 3 hours of reasons to catch the show on The U than on the local (wherever you are), tinny AM ESPN Radio outlet. Or at least on the .com. At least to me, it seems like ESPN is chasing more people away from their local ESPN affiliates than they would be gaining for them....

 

[HarveyBrowning]

I see your point, but I think its a great branding device for the local affiliates. Think about it, if you were in some small town ESPN affiliate area wouldnt you love to have one of your shows simulcast on TV, if it wasnt smart then WFAN wouldnt be on YES. When they get in the car, you would think they go from Colin on TV to Colin on car radio.

You might lose some in-house radio listeners, but how many of them are left, its branding.

Personally, I think ESPN should have ESPN Radio TV channel, why do Mike and Mike on ESPN2 then make be flip to find Colin. Just do it all on one station, ESPN obvioulsy think Tirico and Van Pelt is a great show (how, I have no idea...thank God they added Van Pelt, but Tirico is so bad that its not enough help), go fro Colin to them, then the Nation (at least them maybe someone would heat that show). And sell the radio advertisers dual spots...just a thought.

 

[Mainedude2007]

I see your point, but I think its a great branding device for the local affiliates. Think about it, if you were in some small town ESPN affiliate area wouldnt you love to have one of your shows simulcast on TV,

the problem with those "small town ESPN affilates" is ESPNU only has 21 million households (and 3/4 are on Directv/Dish) vs ESPN having 96 million. It might work in larger markets, but in the smaller markets most TV viewing is OTA/basic cable

 

[radiohater]

Big F'n Deal. Cowterd is the most over-rated, forced, non-genuine phony on the radio today and all this ESPN U crap will do is force to him lose any other potential big markets with his constant ramblings about college sports. Anybody ever wonder why he's NOT on in ANY of the top 10 markets except LA? He's a mid-market, college hack who is only on in LA because they won't spend the money, nor don't have the talent pool to actually produce a local show. No one will see him on that public access channel just like no one outside of bumf_ck Alabama and other college towns will hear him talking to himself for 3 hours a day.
This isn't about him being good, this is about ESPN needing filler programming for one of its worthless tv channels so they don't have to re-run some chicks softball game all day. Same thing with ESPN 2. Notice they don't have much content either despite being in so many homes.

 

[bigtalkradiofan]

Personally, I think ESPN should have ESPN Radio TV channel, why do Mike and Mike on ESPN2 then make be flip to find Colin. Just do it all on one station, ESPN obvioulsy think Tirico and Van Pelt is a great show (how, I have no idea...thank God they added Van Pelt, but Tirico is so bad that its not enough help), go fro Colin to them, then the Nation (at least them maybe someone would heat that show). And sell the radio advertisers dual spots...just a thought.

Great minds think alike! See my "Is it just a matter of time before we see a ESPNRadio TV channel?"thread on this forum from Dec 2005 below:

http://www.radio-info.com/smf/index.php/topic,21721.0.html

Is it just a matter of time before we see a ESPNRadio TV channel?

« on: December 07, 2005, 01:17:41 pm »

Given Mike & Mike's "Annoucement" that their ESPN Morning Radio Show is moving from ESPNews to ESPN2.

Thinking "long-term" here, and thinking of recent trends in radio such as: Howard Stern's TV show, Rush Limbaugh's former TV show and now has video podcasts, and other radio hosts/programs that are migrating to video, in addition to radio.

Is it just a matter of time before we see a ESPNRadio TV channel?

To be honest with you, I'd watch Colin Cowherd and Dan Patrick on a ESPN Radio TV channel.

A couple more additional thoughts on a ESPNRadio TV channel:

Benefits
1.) If there is a late-breaking story (e.g. when the Detroit Piston/Indiana Pacer fracas brokeout late on a Friday night) - sports fans will be able to hear the latest, and hear debates on the topic - while the other ESPN channels are showing Bassmaster or a re-run of Hollywood ESPN.
2.) For those locations without a ESPN Radio affiliate, sports fans will still be able to listen to ESPN Radio shows / hosts on their nice home theatre systems (without having to log onto the internet).
3.) For those "hard core" "die-hard" fans of ESPN Radio that will want to watch a video version of the ESPN Radio show (the ESPN Radio show isn't enough, they want video) will be able to do so.
4.) During weekday overnight and weekends (when many people aren't listening to the radio), ESPN could use this time for additional sports programming (in addition to ESPN and ESPN2).

Here's what I would envision for a ESPNRadio TV channel:

Weekdays - Central Time
5 AM - 9 AM - Mike and Mike in the Morning (going to be on ESPN2 starting Jan 2006)
9 AM - 12 PM - Colin Cowherd
12 PM -3 PM - Dan Patrick
3 PM - 7 PM - SportsBash (or maybe get a another popular "name" in sports talk radio show here)
7 PM - 6 AM - ESPN could use this time for additional sports programming (in addition to ESPN and ESPN2), since most people watch TV during this time (after 7 PM at night).

Weekends
ESPN could use this time for additional sports programming (in addition to ESPN and ESPN2).

If the ESPN Radio hosts were interviewing sports stars "in-studio" everday like Howard Stern does - I bet you'd get an audience to view it.

For example, Dan Patrick has regulars that he brings in to discuss sports - e.g. Reggie Miller and Michael Irvin. It would be interesting TV to have Dan and Reggie Miller interview an NBA star "in-studio." Similarly, with Dan and Michael Irvin interviewing an NFL star "in-studio."

I agree that it would work AM when people aren't focused on the video, i.e. when most people are doing something else, and have it on in the background.

But I would extend it beyond just AM, to 7 PM. I think an ESPNRadio TV Channel would work (not just during AM) - but until 7 PM.

After 7 PM - then I would have regular sports events - live tape of football, basketball, baseball games (no different than ESPN or ESPN2 right now).

Why would it work till 7 PM? Two Reasons:

1.) I think "TV radio as background sound" still applies till 7 PM - people are cooking dinner, eating dinner, doing chores around the house (e.g. taking out the trash), bathing the kids, etc till around 7 PM.

2.) I think several of the ESPN Radio hosts have a following and would draw an audience till 7 PM - Mike and Mike, Colin Cowherd, and Dan Patrick all have followers and would draw sizeable audiences, add in another "name" host after Dan Patrick - and you are set to go.

That's why I had ESPNRadio on TV till 7 PM; and then "7 PM - 6 AM - ESPN could use this time for additional sports programming (in addition to ESPN and ESPN2), since most people watch TV during this time (after 7 PM at night)."

Here's what I would envision for a ESPNRadio TV channel:

Weekdays - Central Time
5 AM - 9 AM - Mike and Mike in the Morning (going to be on ESPN2 starting Jan 2006)
9 AM - 12 PM - Colin Cowherd
12 PM -3 PM - Dan Patrick
3 PM - 7 PM - SportsBash (or maybe get a another popular "name" in sports talk radio show here)
7 PM - 6 AM - ESPN could use this time for additional sports programming (in addition to ESPN and ESPN2), since most people watch TV during this time (after 7 PM at night).

Weekends
ESPN could use this time for additional sports programming (in addition to ESPN and ESPN2).