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The Highway Vibe is now 24/7

Nobody believed that it could happen, but it actually did... I'm still in awe, and I'm addicted... I just can't shut it off!!!
 
This is now a great complement to KYLI-96.7 towards the northeast side of the LV market,
The Highway Vibe @ 99.7 is towards the southwest side with a booster right on Black Mountain
appearing to cover more than half of the LV Valley with a city-grade signal.

The Vibe at 94.5 used to barely make it to Vegas from the Northeast,
now it's signal at 99.7 goes from Vegas mostly south and westward.

Also the other signals on 98.1 and 98.9 really provide a decent signal as well across the desert,
including Laughlin/Bullhead & Barstow, just like the 94.5/96.7 signals do NE of Vegas.

I'm not in Vegas, but I'd guess 99.7 would be a better choice than 96.7 signal wise across most of Las Vegas.
 
My questions is what Vegas company would really choose to advertise on Jelli?

Those stations have absolutely no shot at much of anything. With the Vibe back on the air, nobody is going to want to advertise on Jelli 96.7, plus 96.7 is starting to sound more and more top 40 leaning. There are 3 top 40 stations to choose from AND The Vibe, all of which have a full signal in Las Vegas. It'll be interesting to see how long Jelli lasts. As far as Rock stations go, there are at least 2 stations with a full signal in Vegas that I know off the top of my head. That'll be interesting to see how many will choose to advertise on 94.5 FM.

At least they serve the Mesquite area really well. When I went into Auto Zone in Mesquite, they were playing Jelli 96.7 inside.

And remember KYLI = KY Jelli ;) lol j/k
 
98.9 provides a great signal down Laughlin way and areas to the south, but in Las Vegas, our 98.9 translator running simulcast of our 1100 AM KWWN makes that unlistenable over the greater LV area. We have city grade coverage over all that we consdier significant in this area.
 
Vegas to LA or LA to Vegas driving is something that more and more people hate. I'd hate to hitch my long term business plan to that with $4 gasoline, although I doubt people will be on the train any time soon.
 
Most people listen to the radio while driving. So you would have a captive audience for HOURS on that drive. Put the pedal to the metal, crank up the dance music, and play speed racer all the way to Barstow... ;D
 
I listened briefly today to 99.7 Highway VIBE... The signal was very good in the south side of the valley. The signal is so strong that it bleeds over on 99.9 and 99.5. I don't understand though how the station can hope to grab Las Vegas listeners, when they still call it HIGHWAY VIBE. And have traveler traffic news at the top and bottom of the hour.
Yes, the music is pretty much non-stop, so that is a good grab for those tuning by the frequency. It definitely is stronger than the Jelli stations 94.5 and 96.7. Not my kind of music though... I'll leave it to the younger generation...
I feel sorry for the guys that got laid off, due to the format change on the Highway Stations, but that is life in 2011.
 
bilco said:
98.9 provides a great signal down Laughlin way and areas to the south, but in Las Vegas, our 98.9 translator running simulcast of our 1100 AM KWWN makes that unlistenable over the greater LV area. We have city grade coverage over all that we consdier significant in this area.
Click to expand...

98.9 doesn't need to cover Vegas, 99.7 covers Vegas well.

The traffic reports are useful. Traffic on the Strip sucks in the evenings, and accidents can happen on I-15 any time. I remember driving across the country in early 2009 and getting stuck on I-15 at 5 in the morning a few miles south of Primm, NV. I found 99.7 and heard a traffic report. I think the 3 Highway Radio formats should stagger their traffic reports (e.g. Highway Vibe at :00 and :30, Highway Rock at :10 and :40, Highway Country at :20 and :50) so there are traffic reports every 10 minutes.

There are a lot of people that travel between LA and Vegas every weekend (not as many travel between St George, Utah and Vegas, the range of the 94.5 signal). If they want to go out partying the night they arrive, they'll be bombarded with club commercials on the Highway Vibe.

Can't really call it 99.7 The Vibe since there are 3 frequencies.
 
kenb said:
I feel sorry for the guys that got laid off, due to the format change on the Highway Stations, but that is life in 2011.
Click to expand...

Nobody lost their job. Just new blood in the family.
 
If there's major traffic issues the reports on The Vibe increase.
 
While driving back from SoCal this weekend, I noticed that The Highway Vibe has gone back to their hot AC format. They are still calling themselves "The Highway Vibe"; but the dance music is gone; at least during the prime daylight/evening hours. One of their monikers said "Never too fast/Never too slow...The Highway Vibe".
 
They're only playing 1 dance track per hour (if that).
 
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