THe holiday book is in and,,,,,,,,,,,,

[RadioPhillyFan]

950 and 97.5 appear to be staying put as an alternative to 610/94.1. Sports may not pull numbers, but it does seem to bill well.

The billing isn't very impressive for 610/94.1 as far as I was aware.

 

[JH_Radio]

is it about the billing? my guess is yes as they can make money that way with more advertiser support, and not so much with listeners but less camersials.
If it was more a labor of love and who cares if there were camersials, more nitch formats or older formats would exist. but that's why there is satelite and internet too.
It does miss the local factor that way, but maybe nobody cares.

 

[RadioPhillyFan]

is it about the billing? my guess is yes as they can make money that way with more advertiser support, and not so much with listeners but less camersials.
If it was more a labor of love and who cares if there were camersials, more nitch formats or older formats would exist. but that's why there is satelite and internet too.
It does miss the local factor that way, but maybe nobody cares.

... What?

Bottom line = billing and cume.
It's what keeps fhem in business.


WPEN has NOTHING going for it anyway (unless it's top in a demographic!

 

[aindik]

is it about the billing? my guess is yes as they can make money that way with more advertiser support, and not so much with listeners but less camersials.
If it was more a labor of love and who cares if there were camersials, more nitch formats or older formats would exist. but that's why there is satelite and internet too.
It does miss the local factor that way, but maybe nobody cares.

... What?

Bottom line = billing and cume.
It's what keeps fhem in business.


WPEN has NOTHING going for it anyway (unless it's top in a demographic!

Billing is relevant to the bottom line. Cume is only directly so.

But Billing isn't the bottom line. Billing minus costs is.

 

[aindik]

That should be indirectly so.

 

[davideduardo]

Bottom line = billing and cume.
It's what keeps fhem in business.

Bottom line = billing less expenses.

Contributing to bottom line: Average Quarter Hour Persons / Rating / Share.

(AQH, Rating and share are the same thing, expressed in different terms)

Ad buyers establish pricing based on rating, not cume. Cume is only used, sometimes, to do a reach and frequency study to optimize number of spots bought or the number of spots and number of stations on the buy to get the ideal combination of impressions per person and reach.

Cume is one of the two ingredients that arbitron measures to get ratings, but not the key buying metric.