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Based on what was written in today's Wall Street Journal, this years Christmas sentiment of "Holiday Lite" will be more than a Radio Stations logo for the holiday. Retailers are looking to a rather grim season.
Maybe this is the year for a station to promote the concept of a more traditional Christmas season and reflect upon the times when we all went to Grandmas for Christmas, and the like.
I've got something else to add to this thread. When The Holiday Lite is over on Dec. 26th what do you think the format will be then?
Do you think they will stay with the current format(whatever you might call it), or do you see them turning off "The Lite" and starting
over due to increased pressure from FRESH and LOVE in the pre-currency PPM's.
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