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The Honeymoon is Over - KAZG is Running Commercials

landtuna

landtuna

ARRRRRRG! After a length of time with very few, if any, commercials KAZG is now apparently going full commercial.

Listening to 92.7 today just after noon they played five commercials in a row - something I have never heard since they put their AM signal on the FM translators. Guess it was inevitable. At least their music remains top notch Oldies!
 
I suspect it wasn't their choice to run few if any commercials. The translator and more than likely a new salesperson have help make the change. It will be interesting to know how long that lasts. I worked an AM major market station with few commercials. We hired a telemarketer with me doing the pick up and follow up. Few renewed. About 6 months later the telemarketer moved on.
 
You should take this as a good sign. It means the station is attracting advertisers, and the format will stick around.

I don't know about you, but I don't work for free. Neither should these guys.

Or would you be willing to pay a monthly fee?
 
Well, they did score a massive 0.9 in the last monthly! The Nurse and I suspect Mother Hubbard would rather bonus or combo advertisers with 14~Forty/92~Seven/93~Three HD~Two than deal with brokered programming. The game changer is translator 92~Seven. If KAZG-AM was just a stand alone, we'd be hearing a lot more infomercials in multiple languages. But times change, and the name "Lumberyard 14~Forty" is even more irrelevant today than when it was first coined. And to think it all began with a drifting lamp timer!
 
TheBigA said:
You should take this as a good sign. It means the station is attracting advertisers, and the format will stick around.

I don't know about you, but I don't work for free. Neither should these guys.

Or would you be willing to pay a monthly fee?
Click to expand...

I'm not complaining AND 93.3 HD2 is back on the air as well. Life is good!
 
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