Being an owner, I personally have mixed feelings when I consider what I'd do if one of my employees made a similar remark on the air. However, my operations are vastly different from the outlets where Imus air. He's a shock jock, and people frankly expect him to say shocking things. Why get so angry when you knew at the outset that he is liable to say anything at any time. It's not like he has a lily-white record, and it isn't as if he has an audience filled with children. Rather, any responsible parent wouldn't let their kids listen to him anyway. To me, his comment is nowhere near as bad as even the clean version of "Moneymaker" in terms of crudeness. And yet, nobody pulls advertising from stations which play Ludacris. Perhaps the advertisers who are pitching a fit should consider that the listeners (who hear their ads and buy their stuff) listen to Imus simply because he makes over-the-top statements. Are they saying, in pulling their ads, that they do not want to sell their products to people who enjoy Imus? I doubt it. Even if a listener said he agreed completely with the remarks Imus made on the air, GM would still sell a car to said listener.
What I have a HUGE problem with is the enormous double standard presented by this entire scenario. Let's assume our Lady Vols had in fact lost, rather than Rutgers. Chances are, Imus could have called the Lady Vols "white-trash imbread rednecks". This, of course, would be okay, because he'd be demeaning white people. That's perfectly acceptable in our society. Criticize white people all you want, but do not dare insult a minority.
If the Rutgers players can't handle an offhand comment by a shock jock, then I sincerely doubt they are ready for the rigors of the real world they'll be thrust into in a few years when they graduate. Perhaps, in reality though, these young ladies might even use the same words as Imus when they tease each other in the locker room. I think it is sad that Sharpton and others truly feel that people have a right to not be offended. So, let's all enjoy our freedom of speech, provided that speech doesn't offend anyone. *rolls eyes*
Unfortunately, I'm afraid this will make owners even LESS likely to create compelling programming, and giving the competition (satellite, iPod, etc.) an even greater competitive edge. Ugh.