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abba701
Guest
So how long do you guys think this will last.And anyone think they will get good ratings?
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The 1.0 and 1 million listeners that Pulse had and the 0.2 and 300,000 listeners that Party had is not listening to 87.7 anymore. There are no commercials, if Indie Darkroom is leasing it at Pulse's rate of $500,000 for 6 months, it will go under.
So Wikipedia and All Access were all wrong.
87.7 might as well not exist to me anymore.
I may not be a rock fan, but if 87.7 has a format like 92.3 HD2 currently has, it might get some ratings (and may even crack a 1.0), as an edgier version of WRXP, and that would be fine with me, I disassociated 87.7 and dance music in my mind. It's better than the religious station we were expecting.
But I think that it's being run on the cheap by only playing indie music so they don't have to pay royalties.
So Wikipedia and All Access were all wrong.
87.7 might as well not exist to me anymore.
I may not be a rock fan, but if 87.7 has a format like 92.3 HD2 currently has, it might get some ratings (and may even crack a 1.0), as an edgier version of WRXP, and that would be fine with me, I disassociated 87.7 and dance music in my mind. It's better than the religious station we were expecting.
But I think that it's being run on the cheap by only playing indie music so they don't have to pay royalties.
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Dick Skinner
Guest
Nick said:
Playing independent music doesn't absolve a station from paying publishing royalties (ASCAP, BMI, SESAC). As for performance royalties, terrestrial stations aren't required to pay regardless of music content.
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musicfan101
Guest
Is the whole station all "Indie"? The reason why I'm asking because on their facebook page, it is only referred to as a "program" and not a format.
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Dick Skinner
Guest
d21ofnj said:
Technically, since the content is only accessible via a radio receiver, it qualifies as a radio broadcast and it has no relation whatsoever to cable.
Dick Skinner said:
It's a TV station that broadcasts on a frequency where the audio happens to be receivable on a radio. If you hook up your TV to a pair of rabbit ears and tune to channel 6, you will hear the music coming through the TV speakers. When it was Pulse 87, WNYZ had to make special arrangements to be included in the New York Arbitron numbers specifically because it didn't qualify as a radio broadcast.
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abba701
Guest
I agree I don't think it will last very long at all. Question is what will be after it.
WNYZ / Indie Darkroom is now streaming online, apparently on an experimental basis.
Here is the link: http://71.249.140.68:88/broadwave.asx?src=1&kbps=56
I believe they are still broadcasting the same Indie bands and songs as when this programming began in late January.
It sounds like filler material intended to keep the frequency active till someone leases the WNYZ signal. But their website, indiedarkroom.com (which leads to a Facebook page), is stating that they will soon be offering information on how independent artists can submit their music for airplay.
It may be tough to lease a frequency that may soon be required to transmit a digital signal that cannot be received on a radio.
Here is the link: http://71.249.140.68:88/broadwave.asx?src=1&kbps=56
I believe they are still broadcasting the same Indie bands and songs as when this programming began in late January.
It sounds like filler material intended to keep the frequency active till someone leases the WNYZ signal. But their website, indiedarkroom.com (which leads to a Facebook page), is stating that they will soon be offering information on how independent artists can submit their music for airplay.
It may be tough to lease a frequency that may soon be required to transmit a digital signal that cannot be received on a radio.
Nick said:
They can't do dance there. Non-compete clause.
Tony, is that based on information you have, or what was originally published on Wikipedia?
It seems quite unusual to have a non-compete regarding a format. Usually non-compete clauses regard certain personalities working for stations in the same market as the station they have been under contract with.
And of course even if there is a non-compete, it is for a limited amount of time. The previous poster did not say that the person interested in bringing dance back to 87.7 would do it right away.
It seems quite unusual to have a non-compete regarding a format. Usually non-compete clauses regard certain personalities working for stations in the same market as the station they have been under contract with.
And of course even if there is a non-compete, it is for a limited amount of time. The previous poster did not say that the person interested in bringing dance back to 87.7 would do it right away.
Barry said:
I generally don't believe Wikipedia, but I thought this could have been accurate.
Though, IMHO, dance should NEVER come back on 87.7 if there is a market for it. It should be above 92, but before THAT can happen, we really have to study more on the advertising side of things because that is what matters. Yeah, Pulse hit a million on the cume, but it doesn't mean squat when you only have local ads and those "direct response" (or whatever they call it in radio) ads such as "thicker is better".
We have to get to the "big boys" first and that's going to take a lot of research to get at them somehow. In that sense, radio only serves as one of the "avenues" but is part of a BIGGER picture that corporations should look into, an "untapped" audience.
Tony Santiago said:
Personally, I didn't like the programming on pulse. It was way too soft. Top 40 remixes. Yuck. If I am going to listen to dance music, want someone to queue up 20-year-old acid house of 30-year-old garage house. The house today is either too industrial, tempoed for speed, or too commercially accessible.
That said, I am skeptical that my taste in dance music are representative of the “dance community” in New York that grew up steeped in freestyle and never really made a clean break with disco. Clearly, Pulse appealed to large segment of residents who found its sound appealing. I will never forget walking down Halsey Street, in Bushwick, to get to the l-train, and seeing two hard looking guys talking with each other about some music festival Pulse was having. The format had broader appeal than it seemed.
The problem with Pulse was the static, a problem which is easily overcome with an iPhone and an iPhone app. Investment in a frequency is dumb. Investment in an iPhone/4g phone platform is wise, as they can be plugged into bar and restaurant sound systems with cd+ sound quality. Furthermore, on iPhone apps , click through capability exists, allowing advertizing managers running spots on the fledgling format to cover their rears as far as ROI on ad dollars goes.
Some dance fans serious about getting the format back on the air should be banging on Google’s door demanding to head up their dance division. The company has more money than anyone and seemingly no aversion to investing in anything even tangentially related to the Internet. Plus they have a huge office here in New York.
Brooklyndon said:
Funny thing, their huge office is two flights up in the building where I work! lol
Indie Darkroom on WNYZ 87.7 now has a website (in addition to its Facebook page). http://www.indiedarkroom.com.
It is indicating that it will air music it accepts from Indie artists for free, this month. Then there will be a system of fees for airplay. The musicians will also be able to sponsor program segments This will be instead of having conventional commercials.
Do you think this be profitable enough to support the radio station? Is a pay for play radio station unusual?
It is indicating that it will air music it accepts from Indie artists for free, this month. Then there will be a system of fees for airplay. The musicians will also be able to sponsor program segments This will be instead of having conventional commercials.
Do you think this be profitable enough to support the radio station? Is a pay for play radio station unusual?
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