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The Inquirer on the radio?

  • Thread starter fred flintstone
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fred flintstone

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This morning's New York Times Business section has an interesting article on the Inquirer's new owners ("When a Newsmaker Buys the Newspaper"), headed by a ad-man and PR flack, who has made a career of trying to spin or manage news for his corporate clients. The group also includes real estate developer Bruce Toll (who wanted to build new houses in Valley Forge Park) and the head of the Nutri-System diet food company (which has had legal/regulatory tussles of its own). The article looks at how the new owners are promising to keep hands off the news coverage and how the editorial staff is looking to make sure they do.READ MORE (Registration may be required)http://www.nytimes.com/2006/05/29/business/media/29philly.htmlBut, as a side-light, the article reveals an attempt by one local radio station to do some kind of cross-promotion with the Inquirer:
Brian Tierney, the incoming chief executive of The Philadelphia Inquirer and The Philadelphia Daily News, had just hopped in a cab to his next appointment when his cellphone rang, again.Brian Tierney, leader of a team of businessmen who bought Philadelphia's main newspapers, has vowed not to compromise their editorial integrity. But he faces some skepticism from those who recall his aggressive tactics as an adman.The caller, he told his fellow passenger, was the general manager of a local radio station who wanted to cross-promote the newspapers with radio."He was saying that in the past, he had wanted to do these things and no one has seemed like they wanted to grab the opportunity," Mr. Tierney said. "This is exactly what I want to do, put our talented reporters on the air, on the radio, on other platforms and have our advertising department working for these win-win kinds of things."Mr. Tierney, 49, adman, corporate pitchman, part P. T. Barnum, part Little Engine That Could, is grabbing any and all such opportunities these days as he charts the revival of the area's two major dailies and their shared Web site, www.philly.com.
Click to expand...
Cross-promotion is nothing new for the Inky. Pre Knight-Ridder, Walter Annenberg owned the Inquirer (and Daily News) plus WFIL 560 ("The Philadelphia Inquirer Station"), WFIL-FM (now B-101) and channel six. Newscast copy came from the Inquirer and were used to promote the newspaper. WFIL and channel six got "special coverage" from the Inquirer (which often ignored other stations) and the stations in turn ran spots for the Inquirer as other stations would run PSAs and promos.Could this potential new partner for the Inquirer be KYW 1060? In Washington, Newsradio WTOP has moved to the FM band and the former AM frequency is now occupied by "Washington Post Radio," a joint venture between the Post (WTOP's former owner) and Bonneville Broadcasting (WTOP's current owner, which is owned in turn by the Mormon church). The station broadcasts long-form interviews and de-briefings by WTOP newscasters with Washington Post writers, editors, columnists and reporters - plus some newsmakers - talking about stories in the current or next days' papers. WTOP, now on FM, continues with a standard all-news format. Could CBS Radio move KYW to FM and use 1060 for "Philadelphia Inquirer Radio?" KYW has some major holes in its signal coverage (Bucks County, Trenton, Wilmington) as well as the geriatric audience demographics now inherent in AM radio. WTOP has done very well with its shift to FM and CBS Radio, which owns all the other major market all news stations, has to be watching. The newspaper joint venture also seems to be an effective and low-cost compliment to both the all news station and the newspaper. In addition, newspaper reporters could also be used in an all news on KYW for story de-briefs or in a talk format on WPHT as talk show guests/experts.Radio has a long history of stealing stories from the newspaper. Might as well be up-front and really make good use of newspaper people as an on-air resource. Currently, KYW and co-owned Metro Networks are the only radio news departments in town. Local reporting for radio is almost non-existant (scheduled "sound-bite" oppotunties, phone sound bites to go with press releases, man on the street interviews, and live shots - but no real reporting). LISTEN LIVE to Washington Post Radiohttp://www.washingtonpost.com/wp-srv/wtwpradio/listen.html
 
WFIL-FM is not now B101.It is now, and always has been WIOQ-FM.
 
You are correct.At one point, 560 AM was WEAZ-AM (when the Bee was Easy 101) and then WBEB-AM when Easy became The Bee.
 
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