I'm tired of "Jack"! It's not a new formatic approach people. This concept is really nothing more than a re-worked version of about three or four AC-type schemes featuring big songs that are well researched to fit within certain parameters. With the exception of liberal talk on the AM dial courtesy of Air America, there hasn't been a completely new formatic breakthrough since the pre-consolidation era brought us sports radio, triple-A and various forms of alternative.
It's been so long since these corporate weasels got creative and now they come up with some concept called "Jack"! And everyone all over the radio universe is holding there breath to see whether this "Jack" thing enters there market..and can break a 2 share.
If you're a talent waiting for the next big thing well "Jack" ain't it. No morning show, shifts, weather, news or even traffic reports (at least in most markets). It's the same thing that you and I can create at home with a laptop, I-Pod or whatever...
Basically "Jack" says I can pick the songs better than your "shuffle" can! That's it. And the only reason why it ain't in Albany on some class A right now is because some corporate programming types are basically too lazy, or wimpy, to flip it. It's just another AC that stands a very good chance of being even more boring than Y-95.5.
Once again radio will discover that lame, jockless, outlets and thoughtless concepts will find there way, eventually, twords the trash bin. With Infinity in NYC for instance they have not one but two FM signals (101.1 and 102.7) that are in transition till the next drone floats a memo with another braindead scheme. It took guts to take out CBS-FM but to think that this is anything other than some stopgap measure designed to pump up sales through 2005-2007 is a pipedream.
"Jack" is a symptom not a creation. Fire away.
It's been so long since these corporate weasels got creative and now they come up with some concept called "Jack"! And everyone all over the radio universe is holding there breath to see whether this "Jack" thing enters there market..and can break a 2 share.
If you're a talent waiting for the next big thing well "Jack" ain't it. No morning show, shifts, weather, news or even traffic reports (at least in most markets). It's the same thing that you and I can create at home with a laptop, I-Pod or whatever...
Basically "Jack" says I can pick the songs better than your "shuffle" can! That's it. And the only reason why it ain't in Albany on some class A right now is because some corporate programming types are basically too lazy, or wimpy, to flip it. It's just another AC that stands a very good chance of being even more boring than Y-95.5.
Once again radio will discover that lame, jockless, outlets and thoughtless concepts will find there way, eventually, twords the trash bin. With Infinity in NYC for instance they have not one but two FM signals (101.1 and 102.7) that are in transition till the next drone floats a memo with another braindead scheme. It took guts to take out CBS-FM but to think that this is anything other than some stopgap measure designed to pump up sales through 2005-2007 is a pipedream.
"Jack" is a symptom not a creation. Fire away.