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The Kimmer returns

R

RadioRonnie285

Marietta based Xtra 106.3 WFOM 1230 /W292EV is going to start bringing us the Kim Peterson show afternoons 3-6pm on June 5.
Dickey Broadcasting which also owns 680/93.7 The Fan has been airing conservative talk on this station in April 2021. I wonder if they will find a way to get other signals to better cover Atlanta since WVFJ's 106.3 Morrow blocks it for me. I assume the 106.3 cant extend outside of the WFOM signal. Then again southside is unable to use 93.7 for the Fan due to 93.7 out of Macon.
 
I personally like The Kimmer, but IMHO 106.7 was on one of the best signals for conservative radio in Atlanta. It failed. IMHO: the whole 106.7 experience showed how poor of a programmers the Dickies and their Cumulus management were. Now the geniuses at Dickey Brothers are trying to run conservative talk on a signal that barely covers Cobb County which is Purple trending Blue politically.
They might get some advertising dollars from Republican leaning businesses that can not afford WSB, or do not need whole market coverage but still want The Kimmer.
 
In the demo for talk radio, Cobb is still plenty conservative. Much of what is pushing Cobb to the left are younger listeners who don't listen to spoken-word radio much, if at all.

I don't think FM translators have to restrict themselves to the AM coverage area anymore.

106.3/1230 is doing better than most other non-sports talkers, including WGKA which has a much better signal (albeit on AM). The big exceptions are WSB and WABE, on market-covering signals. That's "good enough".

Agreed they need a signal on the northeast side of the metro.

WCNN does much better than WFOM, so 93.7 will remain with WCNN and the Braves.
 
I have no idea what they're paying The Kimmer, but I can tell you that the revenue potential of that tiny signal is very small.

I wonder if the station is depending on him to bring in advertising endorsements and pay him a share of what he brings in. I don't know whether that is the case, but it could be.
 
RoddyFreeman said:
I have no idea what they're paying The Kimmer, but I can tell you that the revenue potential of that tiny signal is very small.

I wonder if the station is depending on him to bring in advertising endorsements and pay him a share of what he brings in. I don't know whether that is the case, but it could be.
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It's probably a better deal than what he was making at WTZA. I wonder if those jokers ever paid him.
 
jabba17 said:
I don't think FM translators have to restrict themselves to the AM coverage area anymore.
Click to expand...
There are billboards for 106.3 on Peachtree Industrial in Chamblee. There is a good signal there and 1230 AM has no signal in that area. So, I am thinking you are correct. Maybe some of the engineering types can chime in.
 
60 db at 25 miles from the AM tower is max unless the AM 2MV goes farther. I suppose there are some AMs with really good ground conductivity or have 50 Kw that take advantage of their AM signal. Of course the translator can't interfere with an existing signal.
 
jabba17 said:
It's probably a better deal than what he was making at WTZA. I wonder if those jokers ever paid him.
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IIRC Didn't they (jokers) buy the station without doing "due diligence" on the AM to make sure they could make full daytime power. I don't think they were "bad" people, just didn't know much about radio.
 
secondchoice said:
IIRC Didn't they (jokers) buy the station without doing "due diligence" on the AM to make sure they could make full daytime power. I don't think they were "bad" people, just didn't know much about radio.
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Agree on both points (lack of due diligence and radio expertise). From what I understand and remember, the AM plant was in bad shape due to cell antennas placed on the tower, among other things that screwed up the signal. AFAIK they still could run the licensed 50kW day/45kW critical hours, nondirectional. It was just the other crap that caused a lot of interference.

Back 15 years ago WGUN had a daytime (and critical hours, once they went from 10kW to 45kW) signal that sounded better than any other AM in town other than WSB.

I don't think they tried to stiff Kim Peterson, just that (again, IIRC) they promised him that he would get paid when they started getting revenue, which never happened. I think the Kimmer knew that going in and the risks.
 
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