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The "Kool" 100.7 Dilemma

J

JohnRadioFan

Guest
I’d like to see Renda add a midday personality to the WKQL Jax lineup. Being automated during a very critical day part is risky business in my opinion. Opening the Kool Café once again would give an opportunity for listener participation and would also help infuse some life and personality to the station. While we all understand live talent costs money, I think Renda can do some reassigning to what they already have. Yeah, they would have to renegotiate contracts but it would still benefit them in the long run.

If we look at WEJZ, A.J Davis is currently doing weekends and fill-in. Is this the best fit? Considering Mr. Davis’ extensive radio background and familiarity with the format (he was with the old Cool) he could be a familiar voice and I think would do a good job. There’s also Lara Carlson. Perhaps Lara’s personality and enthusiasm could be better served in that day part. Anyway, these are just a couple of ideas.

As for the format itself, I’m thinking more and more that a 60’s/70s hybrid type station will be difficult to sustain. Sometimes I think I’m listening to a 70s station and sometimes I think I’m listening to a traditional oldies station. The song positioning continues to be off. KOOL has made a decision to play more 70s. Does this necessarily equate to younger demos? I doubt it. As much as I love 60s music, quite frankly I find it now detracts from the overall sound of the station. Again, this is just my opinion but I think programming should be either a heavy selection of either 60s OR 70s – not both. The old Cool (Pat Garrett days) never played more than 2-3 70s songs per hour. It worked because the overall sound of the station was not diluted and did not suffer. The very successful WMXJ in Miami still only plays 3 70s songs per hour.

If 70s are the way to go, then I would only play 1 60s song every quarter hour or so. I think it would flow better. One last thing about variety in music. When listeners talk about variety, I think they mean variety in the same genre of music. For the traditional oldies station, that variety meant hearing Motown, British Invasion, Pop and a light sprinkling of 70s. Kool mixes too many types of music – disco to classic rock to 60s pop. It’s possible to do but it takes creative programming and..well…let’s just leave it at that.. Thoughts on all this?
 
"Kool" 100.7 Dilemma

A midday personality on Kool (or any medium market oldies station) makes sense.

Kool's music mix is another dilemma, you are right. There appears to be little flow & balance in their music scheduling. The reality is that in 2005, however, you do have to be a 60s/70s hits station. Too "sixties" and you're old sounding to anybody under 50 and too disco or classic rock is a huge mistake, as well.
They may not have a true vision for the sound of their station.
 
Re: "Kool" 100.7 Dilemma

On paper, 60s/70s appears to be a logical format choice. However, recent history has taught us that the format is a tough one to execute. There are many stations across the country that took both a ratings and revenue dive when listeners perceived thresholds of 70s vs. 60s songs were exceeded. The sound gets too muddy. Just look at WCBS FM in New York. Despite very creative programming, weekend specials and an unbelievable talent lineup - among the best in radio - the station struggled.

Closer to home, just remember what happened to the old WKQL. Tinker too much and you drive away the core oldies audience. And what you loose in "bad demos" don't appear to be made up by lovers of 70s hits/younger demos. Despite the demographic Catch 22, oldies listeners are among the most loyal to a station if you stay true to the format. The fact that no one wants those listeners is the reality of it all.

KOOL has it's moments but they need to tighten the play list and format big time and get some life. Potentially, I think they can do a lot better and be a good revenue source for Renda.

> A midday personality on Kool (or any medium market oldies
> station) makes sense.
>
> Kool's music mix is another dilemma, you are right. There
> appears to be little flow & balance in their music
> scheduling. The reality is that in 2005, however, you do
> have to be a 60s/70s hits station. Too "sixties" and you're
> old sounding to anybody under 50 and too disco or classic
> rock is a huge mistake, as well.
> They may not have a true vision for the sound of their
> station.
>
 
Re: "Kool" 100.7 Dilemma

I think people want the old wkql jocks back . I will admit they do need a personality but kool 100.7 just don't cut it in my humble opinion i listen to other oldies around the state when I can and wkql just S**Ks I do not think they will get any better.
 
Re: "Kool" 100.7 Dilemma

> A midday personality on Kool (or any medium market oldies
> station) makes sense.
>
> Kool's music mix is another dilemma, you are right. There
> appears to be little flow & balance in their music
> scheduling. The reality is that in 2005, however, you do
> have to be a 60s/70s hits station. Too "sixties" and you're
> old sounding to anybody under 50 and too disco or classic
> rock is a huge mistake, as well.
> They may not have a true vision for the sound of their
> station.
>


You're right on target, OldiesCat. Realistically, they still need to give that station the proper leadership to make it work.

Right now, the ONLY daypart that stands a chance of getting any numbers is PM drive with Tom Murphy. But even he is subject to the bad music balance.

They move way too slow on important issues at Renda. This station has been on the air over 6 months and it has made very few improvements. The potential is there....
 
"Kool" Dilemma

Tough to execute? So what? It IS being done- KOOL-FM, WODS, WOMC, WWSW, WMJI,
KQQL, WRIT, WBIG, WRBQ and that's not all of them. Anything worth having is usually tough and challenging- not reasons not to try.



> On paper, 60s/70s appears to be a logical format choice.
> However, recent history has taught us that the format is a
> tough one to execute. There are many stations across the
> country that took both a ratings and revenue dive when
> listeners perceived thresholds of 70s vs. 60s songs were
> exceeded. The sound gets too muddy. Just look at WCBS FM in
> New York. Despite very creative programming, weekend
> specials and an unbelievable talent lineup - among the best
 
"Kool"

they can have great (or the former) jocks on but if the product isn't right, that alone won't make it right.

> I think people want the old wkql jocks back . I will admit
> they do need a personality but kool 100.7 just don't cut it
> in my humble opinion i listen to other oldies around the
> state when I can and wkql just S**Ks I do not think they
> will get any better.
>
 
Re: "Kool"

> they can have great (or the former) jocks on but if the
> product isn't right, that alone won't make it right.
>
thats what i have been saying only I want to hear some NEW JOCKS
 
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