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The Krush / SLO

A

AM FM listener

I just got back from a road trip -- LA to Paso Robles and back. I heard lot's of good radio stations in Ventura, Santa Barbara and SLO counties. I think the most interesting was The Krush, 92.5 FM, KKAL in SLO. It is halfway between an AAA and an AC, a "Soft AAA", I would say, similar to Sierra Wave, 92.5 FM, KSRW in the Owens Valley. The Krush has strong ties with the local wineries in Paso, Central Coast musicians and everything else "artsy" in the area. Terrific music mix of "hip" AC and less familiar artists. Anyone else heard the station lately?
 
When I lived in SLO, it was "Star 92.5", a lame satellite Hot AC. Then, AGM flipped the station to Classic Country to compliment KJUG 98.1 (around 2005 or so). I think that lasted for a year or so, with the change to the current (a play on words to the annual "krushing" of grapes during harvest). It's a good format for the market/region from a small cluster.
 
Thanks for the background, Big D. I hope the current format lasts. 12+ ratings are only so-so; hopefully, they are doing better in the key sales demos.
 
No prob...SLO is a interesting radio market. It's VERY local, and feels isolated from the rest of the region. Even Monterey/Salinas considers themselves "Central Coast", but the 2 markets are worlds apart. I have lived in SLO, Ventura, and Orange County...the dial gets more unique the farther from LA basin you travel.
 
I think 92.5 is doing a good job - hope the Krush sticks around.
 
Big D said:
...the dial gets more unique the farther from LA basin you travel.
Click to expand...

Isn't that the truth. I think big city stations are sounding more alike as time goes by, probably because they are all owned by the same few companies. In small towns, however, you have smaller, more independent owners that really focus on being local.
 
IMO... waste of the HUGE signal.

There are HUGE format holes there...

Shocked it's lasted THIS long. AGM could OWN the market if they put something worthwhile on that stick.

But, lord forbid they hire ONE more person to do it.
 
...And around '08 or so the "Krush" was a Hot AC, before going to it's weird AAA format it still has now AFAIK. (I grew up in Atascadero)
 
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