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The Lake: Buffalo's Newest Oldies Channel?

While I appreciate and applaud the Lake's ever improving ratings, I am concerned about the amount of vintage AOR that is showing up in their playlists. The Who, Led Zeppelin, Santana, and even ZZ Top (all 97 Rock and CMF staples) are now in regular rotation. How long before Rush or Aerosmith show up? I can't complain too much though because I love any station that has Elvis Costello, The Pretenders, Bruce Springsteen, Van Morrison, U2 and REM in regular rotation.

And what's the deal with all the Guess Who?

Thoughts?
 
exnewsguy said:
While I appreciate and applaud the Lake's ever improving ratings, I am concerned about the amount of vintage AOR that is showing up in their playlists. The Who, Led Zeppelin, Santana, and even ZZ Top (all 97 Rock and CMF staples) are now in regular rotation. How long before Rush or Aerosmith show up? I can't complain too much though because I love any station that has Elvis Costello, The Pretenders, Bruce Springsteen, Van Morrison, U2 and REM in regular rotation.

And what's the deal with all the Guess Who?

Thoughts?

They could expand the classic rock feel, I guess, but 97 rock is a cage tough to rattle.
 
exnewsguy said:
While I appreciate and applaud the Lake's ever improving ratings, I am concerned about the amount of vintage AOR that is showing up in their playlists. The Who, Led Zeppelin, Santana, and even ZZ Top (all 97 Rock and CMF staples) are now in regular rotation. How long before Rush or Aerosmith show up? I can't complain too much though because I love any station that has Elvis Costello, The Pretenders, Bruce Springsteen, Van Morrison, U2 and REM in regular rotation.

The Lake might consider increasing their rotation of current adult rock album product.

And what's the deal with all the Guess Who?

Must be the CanCon rules... ;) The Guess Who is a legitimate AOR staple, especially in our neck of the woods. As long as the Lake is playing more than "These Eyes" and "No Time," why not? They should be playing Undun, American Woman, Sour Sweet, (When the Band Was Playin') Shakin' All Over, Hang On To Your Life, Raindance, Runnin' Back to Saskatoon and other classic deep cuts.

Thoughts?

Sounds like the Lake is responding to the shifting sands in the marketplace. With WHTT no longer playing oldies or classic hits and 97 Rock adding more of those songs, it seems the Lake is attempting to fill a void and remain competitive. The question is, what return will they get on their investment?
 
What I've noticed is that Doc Phillips, Tina Peel and the weekend part-timers always seem to play "safe" stuff - the same old AOR staples that have been played over and over for years. Lorne Hunter seems to be the only one with surprises in the playlist.
 
Like the movie 300

The lake seems to have "Wild-101-Itis", attempting to take on the market juggernaut through various means. Either you come off as edgy or a copycat and cheap. Lake wants to take on 97 rock as they need male music balance. Mix 104 wants to add female numbers to a strong male suite of stations at Citadel. Wild wants to take on Kiss and BLK.

Could they be:
1: A full fledge replacement to "Oldies 104" or the FM version of KB
2: A compliment to 97 Rock from the 1964-1974 era
3: Back to playing the same "lapping lake water" cart
 
Lake Clean-up

The history of the frequency and signal penetration problems indicate that The Lake is likely to be a niche player in the market. That doesn't mean that they can't be successful enough to turn a profit.

I like your idea of The Lake as a compliment to existing programming. I'm not sure that concentrating on the 1964-74 era, or and Oldies format of any kind, will offer the age group that Entercom wants - male or female. Maybe a Triple-A build off the existing listener base is a more productive direction.

I know one thing for sure - the "lapping lake water" cart needs to go, along with the 1970's vintage "recording off the air to cassette" gaps between songs that disturb the flow. The imaging has gone beyond mundane to annoying. It's time to clean up The Lake.
 
What? You've grown tired of the lapping water, the crickets, the bogus splashing? Simply because those little production pieces have been part of the the Lake's since day one, without change, you've grown tired of them? I'm shocked!

Y'know, the Lake must have set some sort of record with those elements. It can't be all bad, afterall, afficianados here have been writing about them for a few years. Can't say they haven't made an impression... like the guy at work who tells the same joke at the water cooler. I'd use the "broken record" analogy, but it would only paint me as hopelessly old skool to the hip avant garde dudes and dudettes who post here... so hopelessly old skool it's almost cool. Hip 2 B2.

The mention of the dead air gaps between songs on the Lake makes me wonder if the fine art of the creative segue has been forever lost. Recall the days of WYSL, WPHD and progressive radio, when jocks creatively and masterfully seg'd cuts from different albums to weave an audio tapestry. There was a time when even AC formats featured creative segues.

These days, songs on the Lake fade into nothing. Segues in general, a minimum of two in a row song to song couplets, are rarely heard in ANY format. Too risky, I guess. (I jest.)

The Lake, in a weird way, does remind me of the old album rock era... those gaping spaces recall a time when jocks were caught answering nature's call, in the loo... or when they were too busy chatting up a request line caller and completely forgot about the job at hand... or when they had a "visitor" in the studio... the days of progressive FM.

Since no other Buffalo radio station plays songs back-to-back without some kind of production piece or jingle between the songs, you'd think the Lake would make something of creative segues and promote the fact, kind of like WJYE promotes "three song no talk music sweeps."

As to the Lake's niche, it could be the perfect position for the station as male listeners who no longer hear 60's and 70's CCR, Beatles and Stones on WHTT turn to the Lake an 97 Rock to get their classic hits fix.
 
This is dan page here, a part-timer at the lake,we have not done anything other than what we have been doing all along. we don't try and rival any other station. As for the segues, or lack thereof, the whole purpose is to leave the music uninterrupted, hearing from beginning to end, no interruption. the music you hear on our station, is what buffalo wants to hear. no, there will be no journey or styx, but we will play the r&b greats, which you may consider oldies. Our station and the rest of radio formats are now a sign of the times, where the late baby boomers and gen xers are getting older, and music formats are moving in age groups to follow that. after all the muzak of today, are now disco songs of the 70's and new wave hits from the 80's.
 
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