The Lex & Terry Dallas experiment (part deux) fails again!

[upstate29651]

http://blogs.dallasobserver.com/unfairpark/2010/01/lex_and_terry_out_at_kegl_as_c.php

So now...will they move back to Freakville, yet again, tails between their legs, yet again?

G

 

[redneckriviera]

So how did they do on the Planet and Rock 104 in the fall?

 

[Poledo]

How will this affect TK101, 97X, or X101.5?

 

[ThatGuyOnTheRadio]

L&T are still #1 with men 25-54 in Metro Gainesville.

 

[upstate29651]

L&T are still #1 with men 25-54 in Metro Gainesville.

You understand that's not saying too much.....

G

 

[ThatGuyOnTheRadio]

How so? I'd say being #1 with your target demo in the 4 metro counties of Gainesville/Ocala is pretty good.

 

[Kabrich]

How so? I'd say being #1 with your target demo in the 4 metro counties of Gainesville/Ocala is pretty good.

Wow....I wonder if they make $750 or even $1000 a month in Gainesville? That will sure pay their bills.

As for Jacksonville

M-F 6A-10A
12+
Bubba #5
L&T #8
X #9

M18-34
Bubba #1
L&T #2
X #3


M25-54
Bubba #1
X #4
L&T #7


How the mighty have fallen!!!!! And how long before Gainesville is their largest market?

 

[ratingsgeek]

How so? I'd say being #1 with your target demo in the 4 metro counties of Gainesville/Ocala is pretty good.

Wow....I wonder if they make $750 or even $1000 a month in Gainesville? That will sure pay their bills.

M25-54 is a decent demo in large markets, but in smaller markets nobody buys that demo beyond beers, bars, strip clubs and auto parts. Car dealers used to buy it for pick-em-up trucks before they all went out of business.

Plenty of bars in Gville, but all they need to do to attract UF's 19-year old guys--oops, I mean 21-year old guys--is to unlock the doors each morning... don't need no stinking radio spots.

 

[SauceOnSide]

It gets worse for L&T, as seen here from the latest ratings from Orlando:

M25-54 6-10 a.m. M-F
#1 WCFB (Tom Joyner)
#2 WHTQ (Bubba)
#11 WJRR (Lex & Terry)

 

[Kabrich]

How so? I'd say being #1 with your target demo in the 4 metro counties of Gainesville/Ocala is pretty good.

What you fail to state is they are down 40% from the Spring and 10% from last Fall in that same demo.

 

[upstate29651]

How so? I'd say being #1 with your target demo in the 4 metro counties of Gainesville/Ocala is pretty good.

What you fail to state is they are down 40% from the Spring and 10% from last Fall in that same demo.

Bingo!

G

 

[ThatGuyOnTheRadio]

They also had a poor Sp08 and SU08, but were able to recover, only to slip again in this book. It's all about diary placement. They still have a good showing.

 

[ratingsgeek]

As a station (leaving L&T alone, for a moment) 104 got beat by a rimshot (101.3) and got whalloped by their principle competitor in male demos, the "Wind" triplets.

Can't be much fun trying to sell that one.