Is that just radio? Just asking out of curiosity? How’s does Nexstar/Mission get away with that (not trying to get off topic)
Essentially the same way I mentioned above. While I understand not all Nexstar/Mission shared services agreements work exactly the same, the basic formula is Nexstar owns its station plus the non license assets of the Mission property. Mission owns the license and leases the non license property from Nexstar. Nexstar's sales reps get the commission for selling time on the Mission station. Mission keeps the remaining revenue from the sale. Mission also will, in some situations, allow Nexstar to air news on its properties. In those cases, either Nexstar pays Mission to put its news programming on its property and keeps the ad revenue, or Mission pays Nexstar for using its news staff and keeps the ad revenue from the newscast.
Keep in mind, deals like this make more sense from a TV perspective than they do for radio. TV spots typically command higher rates than radio spots, and TV stations also usually get retrans revenue from cable and satellite providers. Nexstar and Mission typically negotiate retrans fees as a team, which will usually command a higher price than if individual stations were negotiating. Those factors tend to make the FCC red tape and the extra record keeping and accounting worth their while. A deal involving one or two radio stations across town usually isn’t worth the trouble.