"The Loop"

[radioaircheck]

Can anyone speculate any chnages coming to "The Loop", if any? will they leave it alone while they are trying to get 101.1 off the ground and focus on "The Loop " later?

 

[DToTheJ]

I haven't heard/read anything... Trust me, if something were going down, Feder would probably be the first to know...

 

[radioman148]

Feder has had nothing in his column about The Loop the last several days.

 

[uncamark]

Feder has had nothing in his column about The Loop the last several days.

The Loop is staying where it is. The return to classic rock, while pissing off the active rock faithful, has meant better demos and better ratings. For now, there's no reason to flip it, unlike Q101, which had been running on fumes since Mancow's departure.

 

[radioman148]

Feder has had nothing in his column about The Loop the last several days.

The Loop is staying where it is. The return to classic rock, while pissing off the active rock faithful, has meant better demos and better ratings. For now, there's no reason to flip it, unlike Q101, which had been running on fumes since Mancow's departure.

Good!

 

[radioaircheck]

i think the only thing that I would do with "The Loop" if I were Merlin, is expand the play list. Maybe bring the music the way it was when The Loop" was in its prime back in the late 70's. There is so much muisc that is not being played and soem that is over played. I think that change will help ratings and revenue.

 

[radioman148]

I agree with you, but the corporate honchos always think that the playlist should be narrowed & they usually play it safe.

 

[uncamark]

I agree with you, but the corporate honchos always think that the playlist should be narrowed & they usually play it safe.

It still seems to be a truism that if a station expands the playlist, the ratings generally go down. Cut the playlist and the ratings go back up.

It's what Charlie Warner said in a lecture I attended in college--there are two kinds of radio listeners--Actives and Passives--and there are more Passives out there than Actives. If you program to Actives, you'll get loved in the print media, the blogs and boards like this and your ratings go down. Programming to Actives who only want to hear their favorite songs usually means better ratings and more revenue.

 

[radioman148]

I agree with you, but the corporate honchos always think that the playlist should be narrowed & they usually play it safe.

It still seems to be a truism that if a station expands the playlist, the ratings generally go down. Cut the playlist and the ratings go back up.

It's what Charlie Warner said in a lecture I attended in college--there are two kinds of radio listeners--Actives and Passives--and there are more Passives out there than Actives. If you program to Actives, you'll get loved in the print media, the blogs and boards like this and your ratings go down. Programming to Actives who only want to hear their favorite songs usually means better ratings and more revenue.

Yeah they usually stick with the safe stuff. Apparently when they do their "tests" they play only the songs that people respond positively to which of course are always the familiar songs we always hear.

 

[quadraphonic]

I agree with you, but the corporate honchos always think that the playlist should be narrowed & they usually play it safe.

It still seems to be a truism that if a station expands the playlist, the ratings generally go down. Cut the playlist and the ratings go back up.

It's what Charlie Warner said in a lecture I attended in college--there are two kinds of radio listeners--Actives and Passives--and there are more Passives out there than Actives. If you program to Actives, you'll get loved in the print media, the blogs and boards like this and your ratings go down. Programming to Actives who only want to hear their favorite songs usually means better ratings and more revenue.

Yeah they usually stick with the safe stuff. Apparently when they do their "tests" they play only the songs that people respond positively to which of course are always the familiar songs we always hear.

And apparently in those tests, people only respond positively to songs they are intimately and repetitively familiar with.
They must respond to anything new or unfamiliar with "I threw up a little bit in my mouth" or some other cliché response that turns off the programmers. ;D

 

[radioman148]

I agree with you, but the corporate honchos always think that the playlist should be narrowed & they usually play it safe.

It still seems to be a truism that if a station expands the playlist, the ratings generally go down. Cut the playlist and the ratings go back up.

It's what Charlie Warner said in a lecture I attended in college--there are two kinds of radio listeners--Actives and Passives--and there are more Passives out there than Actives. If you program to Actives, you'll get loved in the print media, the blogs and boards like this and your ratings go down. Programming to Actives who only want to hear their favorite songs usually means better ratings and more revenue.

Yeah they usually stick with the safe stuff. Apparently when they do their "tests" they play only the songs that people respond positively to which of course are always the familiar songs we always hear.

And apparently in those tests, people only respond positively to songs they are intimately and repetitively familiar with.
They must respond to anything new or unfamiliar with "I threw up a little bit in my mouth" or some other cliché response that turns off the programmers. ;D

Well said!

 

[Rock-Dude]

It is just me, or is it The Loop? They seemed a little out of sort musically this Labor Day weekend. Queensryche, Iron Madien, Perry Mason by Ozzy, Turbo Lover by Judas Priest. Then Beginnings by Chicago, Day after Day by Bad Finger, and Lady Madonna by The Beatles, It's like a hybrid of WLS and Hard Classic Rock. I kinda like it. Confused tho ???

 

[erwin33]

Stream still down. What's going on?