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The lowest rated FM on the dial...

S

Sparky

WHDR...pure rock and no ratings. Just embarrasing how Cox was handed the chance to take a great launch and do something good. The decided to keep a bunch of non-rockers from Party (for cheap?) and now they are getting the appropriate results.

Sorry, but these guys have made the final days of Zeta sound really good by comparison. It's just a question of who blows/blew worse. We don't have to debate it, but bad is bad.

The Buzz had a better setup at the Foo Fighters/Weezer show a couple of weeks ago.

Bad promotions, bad music mix, the countdown is on to another format change and another Cox in the Box Cookie Cutter station.
 
Yet another rock PD with decent credentials gettin' schooled on rock radio - or the lack of interest of rock - in South Florida.
>
 
> Yet another rock PD with decent credentials gettin' schooled
> on rock radio - or the lack of interest of rock - in South
> Florida.

Hint.... look at the demos and ethnicity before packing the bags for Miami.
 
Cox blew it

> Bad promotions, bad music mix, the countdown is on to
> another format change and another Cox in the Box Cookie
> Cutter station.

Classical music lasted almost 31 years on that frequency
before Cox got greedy.

WTMI 1971
to WTMI Dead

73s from 954
 
> Hint.... look at the demos and ethnicity before packing the
> bags for Miami.

I think Eduardo's right...

Though I have no access to SoFla demos, I tend to think 93 Rock does middle-of-the-road ratings wise for ages 12-39...

Since SoFla has a significantly higher percentage of elderly folks than most markets...93 Rock's current share would probably be around a 3-4 12+...

Plus, I'm sure they are trying to take their slice of the Hispanic ratings as well (Why most of the jocks are hispanic, maybe?)

On top of all that, the sales team is probably breathing a sigh of relief. Party had slightly higher ratings than 93 Rock, but had a much harder audience to sell to advertisers with dance.

Just my $0.02

Radio-X
<P ID="signature">______________
If a DJ talks into a microphone, and no one's there to listen to him, does he make a noise?</P>
 
Re: Cox blew it

> > Bad promotions, bad music mix, the countdown is on to
> > another format change and another Cox in the Box Cookie
> > Cutter station.
>
> Classical music lasted almost 31 years on that frequency
> before Cox got greedy.
>
> WTMI 1971
> to WTMI Dead
>
> 73s from 954
>

Wouldn't Woody Tanger have been the greedy one? He picked the price tag of $100 million, which Cox could have in no way made up with the billing of WTMI.

(then, maybe I'm one to talk, as my home market has probably the top-rated commercial classical station in the country: 102.5 WCRB)
 
The kicker is...

Just a couple of weeks ago, the PD was talking in Billboard about how much better 93 Rock is than Zeta was.

But now you you hear the same "struggling to find the right mix" going on. Would have been wise to put a couple of decent months back to back before the self-back patting began.

This will be an easier format to sell than Dance, no question, but the problem for them is once you get past the format...there are multiple stations including their own Coast, plus Y100, Power and others who have better or competitive Men 18-34 ratings plus adult/female demos to go along with it.

They are stuck in an impossible position. I think the format is a goner by early 2006 at the latest.

Side note: I dont' think selling the signal for 100 million was greedy. That's the economically responsible thing to do. It's hypocritical to imply you would have done anything differently is someone offered you more money than you could ever have imagined for something you owned.
 
Re: Cox blew it

> > > Bad promotions, bad music mix, the countdown is on to
> > > another format change and another Cox in the Box Cookie
> > > Cutter station.
> >
> > Classical music lasted almost 31 years on that frequency
> > before Cox got greedy.
> >
> Wouldn't Woody Tanger have been the greedy one?

They made him an offer he couldn't refuse.

I don't think he was actively trying to sell.

> He picked
> the price tag of $100 million, which Cox could have in no
> way made up with the billing of WTMI.

So it was in their plan to kill TMI and thet justified the price.

> (then, maybe I'm one to talk, as my home market has probably
> the top-rated commercial classical station in the country:
> 102.5 WCRB)

73s from 954<P ID="signature">______________
September 2005 - South Florida Radio News</P>
 
Re: The kicker is...

> Just a couple of weeks ago, the PD was talking in Billboard
> about how much better 93 Rock is than Zeta was.

Can somebody please post a link to said article?? Making a statement like that is tantamount to saying the USFL was a far more successful football franchise than the NFL is.

One of those from the "Late South Florida Rock Station that was Not As Good as WHDR"...(What do I know about Tiesto anyways? Nothing I admit..It's just a durn cool name)
 
no hold on a minute..

> Yet another rock PD with decent credentials gettin' schooled
> on rock radio - or the lack of interest of rock - in South
> Florida.
> >
>
I heard the PD (Vargas) had a plan and a morning guy he wanted to hire and promotions he wanted to do but Cox big wigs said NO. My question is ...why put a guy in place to run your station and then tell him he cant bring in his people or execute his plan?
 
Re: no hold on a minute..

> I heard the PD (Vargas) had a plan and a morning guy he
> wanted to hire and promotions he wanted to do but Cox big
> wigs said NO. My question is ...why put a guy in place to
> run your station and then tell him he cant bring in his
> people or execute his plan?
>

According to the Cox Careers website, 93 Rock is looking for a morning host...
 
Re: The kicker is...

> Side note: I dont' think selling the signal for 100 million
> was greedy. That's the economically responsible thing to
> do. It's hypocritical to imply you would have done anything
> differently is someone offered you more money than you could
> ever have imagined for something you owned.

In case this was in reference to me, I don't think that selling the station for 100 million was greedy either. It was a business agreement between Cox and Tanger.

But Cox could not have possibly paid off the high price of the station with the meager revenues that WTMI was pulling in. Had a company like CC or Infinity owned WTMI, it would not possibly have lasted as long as it did. A format change was imminent pending sale, and it happened.

Whether dance was the best way to get that money back is debatable, of course.
 
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