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The Mightier 1090 regains ESPN Programming

M

MrCrumpets

The Mightier 1090, who were an ESPN affiliate when they were under previous management as The Mighty 1090, today have announced that ESPN programming is returning to the airwaves of 1090 AM.

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At this stage, the website is showing just Keyshawn's Morning Show and Greeny's show being added, plus they've talked up live sports programming, but at this stage, the website shows they are still carrying SportsGrid programming at night.
 
I'm hearing Rich Eisen in the midnight hour right now... I'm curious as to how much SportsMap/SportsGrid programing was dropped as it seemingly made up a hefty chunk of their lineup
 
Why doesn't The Mightier 1090 ever show up in the San Diego ratings? I assume it's because they don't subscribe. But they clearly have listeners, because whenever I tune in (which is not often), I hear a *lot* of ads from local businesses.
 
I'm not sure why they are making a big deal out of adding only 4 hours a day of ESPN programming, and in the wee hours of the morning, when not too many people are listening. Except for the 6-7 am hour. They do not subscribe to Nielsen Audio, to answer that question.
 
ESPN once had several San Diego affiliates, using Tijuana stations. 1090 XEPRS ran ESPN programming late nights and weekends but was local during the day. 1700 XEPE ran ESPN programming most of the day and night, except for some midday hours when business shows ran. I assume those shows were paid brokered programming.

And there were two Mexican stations that ran ESPN Deportes. If I remember correctly, 620 XESS ran ESPN Deportes with commercials for San Diego businesses while another Deportes affiliate higher on the dial ran spots for Tijuana businesses. Then suddenly ESPN went from four affiliates in Tijuana-San Diego to zero.

A few years ago, ESPN gave up its Deportes network. Meanwhile, XEPRS 1090, XEPE 1700 and XHPRS 105.7 gave up their English language programming as well, until 1090 returned in 2020. And I notice 1420 XEXX now runs TUDN and 620 XESS runs a different Spanish-language sports network. I think I have that time line right.
 
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