The missing ingredient ,in dance records, where conventional radio is concerned,if you want to reach that mainstream massive audience which could resurrect dance as we know it, is records that are about something,records by an identifiable person,and most importantly, records that are sassy,records with attitude,records that make people smile and nod their heads in agreement.
Most current hip hop and pop rock(even country) is sassy and attitude driven; clearly,America loves that,as they love Howard Stern,and talk radio.
I like to think that currently, I'm makings those type of records for dance; the question is,is dance radio ready to make that(potentially life saving) leap to embrace non-diva,non 'sing-song' records? It's a very interesting period of time to be involved in dance in America,and I'm interested in EVERYONE's opinions, positive or negative, however sassy or attitude driven they may be!
Most current hip hop and pop rock(even country) is sassy and attitude driven; clearly,America loves that,as they love Howard Stern,and talk radio.
I like to think that currently, I'm makings those type of records for dance; the question is,is dance radio ready to make that(potentially life saving) leap to embrace non-diva,non 'sing-song' records? It's a very interesting period of time to be involved in dance in America,and I'm interested in EVERYONE's opinions, positive or negative, however sassy or attitude driven they may be!