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The Morning Mess IS..
- Thread starter artiemad
- Start date
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At least they are consistant w/ what they did in Indy 
RTibbs said:
It appears to be mostly choice A. But I'd give you credit for all of the above.
Star's midday and PMD numbers looked a little fluky to me. As much as they've fallen in mornings, they've hit rock bottom in midday. Then they zoom way ahead of Q100 when Cindy & Ray come on.
I'm sure midday has been hurt by the poor lead-in, but I'd think midday would get a share the same as mornings or slightly higher. Tripp is sounding as great as ever and personally, I think Star's midday sound has more depth than Q100's.
Cindy & Ray have outrated mornings on Star for a long time, but they had a great book; they're Star's saviors. As I've said many times, I don't think the show is consistent with a CHR format, but it's obviously working for Star.
By the way, Star 94 is promoting that The Morning Mess will be appearing around town next month, but they're not yet revealing where they'll appear. But I think I've figured it out...the unemployment office.
Item 1 under Career Goals on Marco's resume: "I have a huge backlog of Pranks on the 20s that I will continue to play until an audience realizes how brilliant I am."
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Is Cindy the jock on Star who got stopped for a DUI some time ago?RoddyFreeman said:
For a moment set aside our ancient metrics that we insiders sometimes use to rate radio format success - from daypart importance and rotations to song cluster analysis, the diary method of retrieving data, etc. After all media consumption is very different compared to even three years ago. Drive time is 5a-8p and streaming is driving midday, not stay at home soccer moms.
Bottom Line: Cindy and Ray win with entertaining, relevant content and like-able personalities. To a point the music during C&R is an interruption or interlude between topics.
Obviously TMM on Star 94 has to contribute to justify the 500k + invested. However, unless you have a gaping hole in a market (like for the TRG's) a new show can take three years to establish habitual listening, consistent numbers and sales success. Can LF pony up in the long run is the question.
Bigger Issue for radio in today’s content rich environment: Next time you watch the Daily Show count the number of people in the credits - writers, producers, etc. It will exceed 50! And that's for 22 minutes of programming with retakes.
Comparatively, How many people and sources are involved in producing many radio drive-time shows where the talent is called on to be entertaining 5-6 times an hour for 4 hours a day – LIVE!?…. Let me guess… A coffee gopher to TIVO last nights Letterman and Colbert Report…one minute for someone to download three daily joke sheets that every show in town uses… another 10 minutes to book last nights American Idol Looser and 5 more to edit the phone scam ( that will be replayed multiple times). Maybe 5 people total? And we wonder why talent gets burned out and content becomes repetitive.
C&R are dedicated to show prep beyond the obvious and easy and it shows. Another guess: Cox knows the last day of their contract.
Bottom Line: Cindy and Ray win with entertaining, relevant content and like-able personalities. To a point the music during C&R is an interruption or interlude between topics.
Obviously TMM on Star 94 has to contribute to justify the 500k + invested. However, unless you have a gaping hole in a market (like for the TRG's) a new show can take three years to establish habitual listening, consistent numbers and sales success. Can LF pony up in the long run is the question.
Bigger Issue for radio in today’s content rich environment: Next time you watch the Daily Show count the number of people in the credits - writers, producers, etc. It will exceed 50! And that's for 22 minutes of programming with retakes.
Comparatively, How many people and sources are involved in producing many radio drive-time shows where the talent is called on to be entertaining 5-6 times an hour for 4 hours a day – LIVE!?…. Let me guess… A coffee gopher to TIVO last nights Letterman and Colbert Report…one minute for someone to download three daily joke sheets that every show in town uses… another 10 minutes to book last nights American Idol Looser and 5 more to edit the phone scam ( that will be replayed multiple times). Maybe 5 people total? And we wonder why talent gets burned out and content becomes repetitive.
C&R are dedicated to show prep beyond the obvious and easy and it shows. Another guess: Cox knows the last day of their contract.
Uriah said:
A very eloquent, poignant, to the point (not to mention dead-on accurate) post. I'm with you on Cindy and Ray, but then again, Ray's one of my best friends. And, on the last point, I agree with you...though I think Cox isn't the only company that knows when their contract ends.
I have to question the accuracy of it taking three years to establish listenership patterns. I have never heard that nor
is it logical. If it's a consideration LF used to pick TMM, we all are missing something. Three months, I can see. That is
a lifetime in radio these days. Everything was supposed to be successfulllll yesterday, remember?
is it logical. If it's a consideration LF used to pick TMM, we all are missing something. Three months, I can see. That is
a lifetime in radio these days. Everything was supposed to be successfulllll yesterday, remember?
3 MONTHS?? You don't understand the biz very well, my friend. The original poster was correct. People, in general, don't care as much about radio as we on this board do. They're very passive about it (and getting more an more each day). It can easily take a couple of years for a brand new show to build a listener base. Plus, because of the Arbitron lag, it usually takes even longer for their popularity to show up in the ratings. The Bert Show, Regular Guys, Morning X, all took years to build strong followings. Unfortunately for shows like Zakk Tyler and the Morning Mess, the business is such now that companies want instant results and if you don't show good numbers inside a year you're most likely toast. It's completely unrealistic to expect (again, for a brand new show) but that's the reality. If Marco, Shannon, Mikey, Zakk, Cledus, Giant, etc are smart they should have saved some of their wardrobe boxes when they moved. Those things are expensive.Tibbs2 said:
The three-year perspective is a long-term brand strength view. For radio stations it's when you feel the booster rockets kicking in as you pass your competition - like Bert passing Star in Star's key demos. That didn't happen in 3 months. It’s when you finally get first share of local and national buys and are poised to serve a generation of listeners.
TRG and S&V are encore performances. Starting from scratch with TMM is a completely different branding effort.
Check Tom Taylor's Daily sheet today for updated streaming #’s. We’ve now reached critical mass with college grads and their use of web streams over tuners – and how long have we been streaming? Those billion tuners we bragged about when the i-Pod debuted are now being stacked in a landfill with Laser Disc players. Next up: Microsoft’s Sync puts hard drives in cars. Mobile web will happen. Thankfully local radio is still strong in-car. Could this make HD and Satellite radio short-term bridge technologies?
Logic tells us that our industry will continue to contract IF we keep depending on just FM and AM frequencies as our only distribution channels for consumer content and advertising messages for our clients. There is evidence that radio is evolving successfully. See NPR Podcast rankings for some good news. Radio is still the best at local, relevant content distribution.
Irrational thinking would be to consider that Star can go from 30m to 15m over 4 years, drop S&V, add TMM, then return to 30 mill in 3 months.
TRG and S&V are encore performances. Starting from scratch with TMM is a completely different branding effort.
Check Tom Taylor's Daily sheet today for updated streaming #’s. We’ve now reached critical mass with college grads and their use of web streams over tuners – and how long have we been streaming? Those billion tuners we bragged about when the i-Pod debuted are now being stacked in a landfill with Laser Disc players. Next up: Microsoft’s Sync puts hard drives in cars. Mobile web will happen. Thankfully local radio is still strong in-car. Could this make HD and Satellite radio short-term bridge technologies?
Logic tells us that our industry will continue to contract IF we keep depending on just FM and AM frequencies as our only distribution channels for consumer content and advertising messages for our clients. There is evidence that radio is evolving successfully. See NPR Podcast rankings for some good news. Radio is still the best at local, relevant content distribution.
Irrational thinking would be to consider that Star can go from 30m to 15m over 4 years, drop S&V, add TMM, then return to 30 mill in 3 months.
Uriah said:
You said a mouthful!
I've said it before and I will say it again--with the advent of satellite and its umpteen commercial-free stations, as well as gizmos that let you put your entire record collection in your pocket (and not just one C90 mixtape that's gone stale), it appears that the following formats will benefit (or, rather, be hurt less) to the expense of the others:
1) Formats with timely or local content where even a podcast won't do (talk, sports, news, religious)
2) Formats for folks who can't afford/won't pay for satellite (teenybopper pop, urban, Latino, country)
3) "Background"/listen-while-you-work formats (AC, CHR, country, Latino, urban)
"Aficionado" formats, such as oldies and other decade formats, alternative, classical, real jazz, deep-cut classic rock, and classic country will lose to satellite and iPods over time.
That is probably why Dave is doing so poorly--their format probably gets more competition from satellite and MP3s than any other format in the ATL on a 100kW station, yet they're too edgy as an AAA station to be background music.
one more thing to consider: TMM had a huge disadvantage going in ...
you NEVER want to be the replacement to a popular host/show.
kinda like being the coach to follow Bear Bryant: you could be the finest coach on the
planet, but the fans will hate you in the beginning.
plus, TMM isn't a good fit (or very good)...so two more strikes.
and LF brought more visibility to S&V moving to 98.5 with the attempted TRO...
gotta read the fine print on documents you sign.
anyone who didn't know about the July 1 S&V debut certainly does now.
you NEVER want to be the replacement to a popular host/show.
kinda like being the coach to follow Bear Bryant: you could be the finest coach on the
planet, but the fans will hate you in the beginning.
plus, TMM isn't a good fit (or very good)...so two more strikes.
and LF brought more visibility to S&V moving to 98.5 with the attempted TRO...
gotta read the fine print on documents you sign.
anyone who didn't know about the July 1 S&V debut certainly does now.
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