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Guest
This was planned well in advance. In spite of it's problems, KMTT still very much had a loyal and dedicated audience, if not as big in the PPMs as Entercom would have liked. And a lot of that of Entercom's own doing.
If you really knew this was "planned well in advance," you would have said something.
And stop blaming the PPM. Yes, sample size is a question, but if Arbitron can't find Mountain listeners over the course of years, the listeners just aren't there.
Maybe if they played Kokomo things would have been better.