Yes - I have to agree with Radio Star One. I'm trying to maintain some enthusiasm for 99.7 - it sounds good...for a few minutes at a time, anyway, until I tire of it. In an urban area like San Francisco where most music formats are cluttered with "old school" - it's hard to see how one more station with 70s-80s soul music as its anchor - is going to get more than a 2 rating. Let's see - we already had Kiss-FM and KBLX playing exclusively old school, with KKSF and KOIT programming a lot of this same music because it fits in with their "sound." Even Max-FM and Star 101.3 manage to play a lot of this stuff. How many times a day can we continue to hear "Let's Stay Together," "Freak Out," "Midnight Train to Georgia," and "Let's Groove Tonight" for year-after-year- after-year until we tire of it? I used to love these songs, now I hit the preset-button for KQED whenever they come on. Yes, 99.7 adds a lot of recurrent Lite Rap, and a few current hits, but I'm not sure it's enough to make the Movin sound qualify as new and different.
Also, that "music that feels good" image slogan has to go. It's a recycled KOIT liner...in fact, KOIT had a "music that makes you feel good" jingle for about a dozen years.