The Webcasters Settlement Act of 2009 along with high dollar music licensing fees creates a substantial barrier to entry for start ups wishing to enter the Internet music industry, forcing venture capital companies to migrate away from the Internet music space. These costs alone put downward pressure on an already saturated market meaning that there will be fewer music related start ups, fewer digital outlets to sell music and fewer opportunities to earn royalties from online resources.
Small market radio stations unable to absorb the additional costs to stream music are also affected. The addition of a broadcast performance royalty will force many stations to migrate to less expense broadcast formats such as talk, sports and news. These additional costs result in fewer radio stations playing music, fewer stations streaming music, fewer opportunities to expose new music, and fewer opportunities to earn royalties.
If the existing markets for music seems competitive now, what will it be like when the resulting music landscape consists of just a few major corporations who need to maximize profits to pay for these additional business expenses?
Small market radio stations unable to absorb the additional costs to stream music are also affected. The addition of a broadcast performance royalty will force many stations to migrate to less expense broadcast formats such as talk, sports and news. These additional costs result in fewer radio stations playing music, fewer stations streaming music, fewer opportunities to expose new music, and fewer opportunities to earn royalties.
If the existing markets for music seems competitive now, what will it be like when the resulting music landscape consists of just a few major corporations who need to maximize profits to pay for these additional business expenses?