The music on MIX 96-5

[RadioFaninTexas]

I notice that MIX 96-5 plays a lot of the same music that is played on Hot 95-7 [CHR format], which is also in Houston and owned by CBS. I am hearing a lot of rap and hip hop mixed in their (MIX 96-5) playlist rotation. I suppose today's Hot AC formatted radio stations have a rhythmic-lean? A far-cry from the MIX 96-5 that we knew during the 90's to early 2000's, which had a larger playlist and avoided rap and hip hop. I was hoping the MIX would go in the same direction playing the same music that KHJK-FM "103-7FM Houston's Adult Alternative" played when they were on the air.

 

[ContinuousWave]

I remember when MIX 1st signed on...Houston was the second mix behind Orlando (who came up with the format)..it WAS supposed to be a mix of currents and back two decades....of music 25-54 liked...mostly soccer moms and adult men....

Dallas' MIX never could get it right...no jingles, poor music choice that changed on a monthly or yearly basis with a new PD...

KHMX did well until the 2000s....the then current music went more teen dance....and that didnt mix well with the previous decades....dont even know why they kept the MIX logo....Dallas MIX dropped the MIX logo and went NOW...playing HOT AC....personally, I think a Classic Hits on Houston and Dallas MIX with LIVE DJs all day long would be best...but hey I am not a consultant being paid massive amounts of money not giving a ***'s a*** who listens as long as the check clears......

A REAL JACK would do ok in Houston. Dallas' Jack still is jockless (why they havent stuck a morning crew in is beyond me but hey it works!).....and does well in the ratings..I guess they bill ok..their spot load sounds good (I loved the Apple Moving ads they had a few years back....where the guy sits down with his wife and tells her he has been cheating on her......with her sister!!! FUNNNIEST thing I have heard in a spot!!!(Need to move? In a hurry??)) I think I have it saved somewhere.....

Seriously the Houston market will never be back to the glory days of AMtop40 and FM AOR rock programming for the 18-35 yr old white working guy.....that demo is long gone.......18-25 yr olds who grad from college move out of town.....they dont want to stay in OIL City..same thing in Port Arthur and its a ghost town!!! The blacks who cant afford to move or those into drugs who cant move with the whites who are into drugs, buy old houses cheap and the gangs are building up.....geesh look at BISD and its criminal ways..Racist, maybe?? BUT I am not a BISD person...all I see is a school board that was screwing up and when caught, denied and finally got removed.....the KIDS (white OR black or WHATEVER color) is what they are supposed to be taking care of...not their own fats as**s!!!!I for one am glad they got caught and are gone....I feel for the new managers who have to clean up the mess...nothing will be easy......just like radio!!

Im tired of being "home" again...its sucks after 30 years...its worse NOW than it was then!! Well, I will give it until the end of the year....then its time to say BYE BYE to this place.....and look forward to a better spot........This sure is NOT where I wantr to spend the rest of my life............note I said life not living...difference...anyone can have a life...living means enjoying it to a full extant....life is just existing.......nothing more....and that SUX big time....

 

[Mediafrog+]

KKHH seems to target 12-24 year old females, while KHMX appears to target 18-35 year old females, so there would be a lot of overlap. KRBE is in that general music genre range as well. Throw in KBXX, KLOL, and KAMA and you have a bunch of stations targeting young females.

The original version of KHMX targeted Baby Boomers that were escaping the invasion of CHR by Rap and Hip Hop. However the Boomers have pretty much aged out of the relevant radio demographics, and Mix is now aiming much, much younger, playing the very sort of music it originally rejected.

Oddly, all this seems to boost KKBQ, which might be becoming the sort of musical refuge KHMX once was.