The "MY" moniker rises from the dead....in Philly!

[blueboy]

I guess news of the flop that was the name MY 100.7 never made it to Philadelphia. 106.1 has become MY 106.1 from Philly's 106.1. Well, I'm sure they had a good reason to do this. I just can't figure out what it is.

 

[Radiodeity]

...I'm sure they had a good reason to do this. I just can't figure out what it is...

Here's a thought... Why don't the programming wizards freshen and rotate the product as often as they do the "brand". I feel it would be more important to do that instead of attempting to hoodwink the public into believing anything has really improved.

(Just another point of view)

 

[gwjr67]

...I'm sure they had a good reason to do this. I just can't figure out what it is...

Here's a thought... Why don't the programming wizards freshen and rotate the product as often as they do the "brand". I feel it would be more important to do that instead of attempting to hoodwink the public into believing anything has really improved.

(Just another point of view)

BINGO!!!! It's the same tired songs and presentation that's killing us. Who wants to hear the same 300 AC gold, 300 same soft rock, 300 same classic rock, 300 same country songs over and over again? The days of changing stations every time a spot or unfamiliar song comes on are over. Why? Because a traditional radio listener wants companionship. If you build a bond with them, they won't care if 3 of your 10 songs in a row aren't their favorites. They will forgive you for that, if you give them what they want. If it was just about the music & the branding, XM would have buried us by now.

 

[jimmythebassett]

For &*^% and grins...we wanted to call the station at 100.7 when
it was relaunched in July 2002 as MY 100.7 - MOM FM 100.7. The
consultant and research consultant named it MY. BTW - We thought
it sucked too.

 

[Radiodeity]

...The consultant and research consultant named it MY...

Interesting once again. From the way I look at it – and this is coming from someone with a bit of dyslexia - the same one who suggested the slogan “WOWs for Drunk Driving”. I was lucky to escape the meeting hall unscathed, but I’m going off thread and that’s a story for another time…

It always seems companies hire consultants and it always looks like it’s done for one reason – to help insulate even further the upper decision makers from the stockholders. After all, if the business starts to swirl down the porcelain receptacle the consultant can be blamed thus protecting once again nearly clueless executives surveying the landscape from the upper floors.

So here’s an idea to bounce around the neural pathways while you are waiting in traffic on Route 22… When a really good concept or idea comes along write it down and put it aside. Then get together with the other creative people at the farm and begin working that idea – not to make it better – but to devolve the thing to a point where it becomes a joke and something that no one would want to be associated with. That’s the one you propose to the consultant. Now – being that the consultant knows it’s their job to change things around 180 degrees so they can justify their position - they will finally hit upon the original concept and present that to the visionaries at the top thus preserving the superior concept as it was when it arrived in the thought.

Think it will work?

== Happy New Year, All ==

(Just another point of view)

 

[hellskitchen85]

...I'm sure they had a good reason to do this. I just can't figure out what it is...

Here's a thought... Why don't the programming wizards freshen and rotate the product as often as they do the "brand". I feel it would be more important to do that instead of attempting to hoodwink the public into believing anything has really improved.

(Just another point of view)

BINGO!!!! It's the same tired songs and presentation that's killing us. Who wants to hear the same 300 AC gold, 300 same soft rock, 300 same classic rock, 300 same country songs over and over again? The days of changing stations every time a spot or unfamiliar song comes on are over. Why? Because a traditional radio listener wants companionship. If you build a bond with them, they won't care if 3 of your 10 songs in a row aren't their favorites. They will forgive you for that, if you give them what they want. If it was just about the music & the branding, XM would have buried us by now.

I agree, I have a bond with 101 The Rose in Lancaster, PA and I forgive them for the rare song that I don't like. They do give me what I want so I listen all the time. So I guess I am the traditional radio listener.