The New 103.7

[JOHNNY on the RADIO]

Notice anything different? That's right, 103.7 WSOC has changed. It's now The New 103.7 - Country's Hottest Hits! www.thenew1037.com

 

[JOHNNY on the RADIO]

I've been out of the radio biz for a few years, but if you're telling everyone that your radio station is The New 103.7 on the internet you should do the same thing on the air! I don't know who's in control over at CBS Radio in Charlotte, but this revamp is being poorly executed.

 

[carolinaradio]

Wow, first 104.7 and now 103.7.

 

[JOHNNY on the RADIO]

I've been out of the radio biz for a few years, but if you're telling everyone that your radio station is The New 103.7 on the internet you should do the same thing on the air! I don't know who's in control over at CBS Radio in Charlotte, but this revamp is being poorly executed.

I got this response from The New 103.7 on their Facebook page: "Johnny, as of midnight we are officially The New 103.7 on all fields. Thanks for the comment!"

 

[vchimpanzee]

I did notice one song they were playing was complete junk.

Something about passing me a drink.

 

[radiolives]

So 96.9 The Kat beats 103.7 in a couple books and 103.7 has to change. I wonder how listeners are taking the change. If anything they could still say WSOC, only at the hour ID is when I heard "The New 103.7 WSOC" the rest is The New 103.7

Also most of the CBS owned country stations only use their call letters for branding. Only one that doesn't is Chicago's US 99.5

 

[KyleSmith1988]

Wow they changed from Country to Country?!
Other than branding (like 96.1 The Beat vs Channel 96.1) the music is exactly the same.
It does more harm than good to rebrand, as you admit defeat over your competition.
I think a different format would've been much better, they probably just upset alot of listeners. ???

 

[eacalhoun1]

Bill Dollar is turning over in his grave.

 

[eacalhoun1]

Here's my slogan:

"Country's Hottest Hits Give Me The Screamin' __________"

Slang for a bug or virus that invades one's bowels - or simply way too much fiber.

There, I feel better now.

 

[JOHNNY on the RADIO]

Now we have to call them The New 103.7 for the next, what 20 years?

 

[amfmradio1]

They'll probably drop the "New" from their new moniker after awhile, but, I'm glad that I don't have to hear "103.7WSOC" every break.

Once at the top of the hour for the station identification is enough.

 

[Mike Sheridan]

103.7is painted all over their station vehicles too.

It looks really dumb. I felt sorry for the guys driving.

In radio I'd like to see one word banned from use, and that word is "NEW". I've seen stations use it for years. Do they really believe people respond to this? Does this come from people with degrees in marketing?

 

[Dirty Diana]

No need to worry, they're in the trusted hands of DJ Stout..LOL!

 

[Mike Sheridan]

Does anyone know how long WSOC-FM has been country? I know it was long before I got here in 1981. I heard a rumor that around 1976 Cox thought about changing the format to "Soft Rock". Cox corporate were not big fans of Country music. They saw the light with WSOC-FM though and flipped their FM in Dayton to Country and that station too did very very well.

 

[carolinaradio]

According to Wikipedia, WSOC-FM went to country in 1971.

 

[Mike Sheridan]

The NEW 103.7... Does anyone suspect there might be a call letter change on the way?

 

[radiolives]

The NEW 103.7... Does anyone suspect there might be a call letter change on the way?

Doubt that CBS would change them. CBS Radio does own the WNEW which are parked in West Palm Beach, FL soaking up sun. These calls used to be at 102.7 in New York for many years before flipping the station to Fresh 102.7 WWFS.

 

[TooMuchCoffee]

Now we have to call them The New 103.7 for the next, what 20 years?

I have been back in Charlotte for 2 years, and I see "The New" has finally been dropped from "Toyota of North Charlotte" ads. I was wondering how long that would last.