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the new "4 New York"

O

oldschooltv

WNBC unveiled some big changes Monday (11/17/08).

Most noticeable is their sleek new set, smooth graphics, and updated music.

They also gave a behind-the-scenes look of the construction process, their new weather center area, a 103" plasma screen TV, and the newsroom behind the new anchor desk. They're actually calling it a "Content Center" and I think this has to do with their new news-service channel that's supposed to come online in the future. It reminds me somewhat of the set NBC and MSNBC uses for Nightly News and Morning Joe. From what they made it seem like, all the reporters' workstations have cameras mounted (kind of like a webcam) so that they can go live from their desk as soon as something breaks. This could come in handy during a big story or say a winter storm where conditions are changing. Reporters could give updates on closings, traffic, accidents, power outages, etc. without having to run to the anchor desk. They could just go down the line through their individual workstations seemlessly. No wires, no equipment, no cameramen having to maneuver tight spaces. Also, the bright set and graphics (a lot of orange & yellow) remind me somewhat of what KNBC used to use in LA.

One very minor, quirky thing is their new set which has the 2 anchors in the middle, and then the weather and sports (or traffic) both to the right side. I guess I'm just too used to seeing the anchors in the middle of the desk with weather and sports (or traffic) to the left and right. It's definitely a unique idea.

Overall I give them a good review, seems like a lot of thought and creativity went into this. Now I can't wait to see their new 24 hour news service! Anyone know when that's coming?
 
Wow, Move out of the area for a few months and miss a lot I guess. I had a feeling something like this would happen back in April when they reverted to the "News 4 New York" branding, but since I have yet to find a clip of it on the "Tube", I'll have to use my imagination.

In the meantime, Southernmedia's News music site has the new (to New York, but used everywhere else) theme posted entitled "The NBC Collection" by Gari Communications. Sounds very authoritative, and can be found at...

http://southernmedia-nmsa.com In the "New York" section, or by call letter.
 
I checked out News 4 NY last night at 11pm. I liked the color scheme but I simply don't like the WNBC news team enough to watch. I like Chuck, but not the rest of the team. And I hate how they now do the weather report with Janice standing in front of those LCD screens. It makes it very hard to see the maps.
I'm sticking with WABC as I have for the past 12 years.
 
I've gotten used to the "big dark dramatic" look of past WNBC sets. It'll take me some time to get used to the relatively cramped look of the new set. Visually it is pretty cool looking. Lots of interesting features will make for some neat shots. The "content center" looks sort of stupid when there's nobody there. Maybe they'll come up with a backdrop to use during newscasts when there's only 1 or 2 people working back there.

The music is a downgrade, IMHO. I always liked the Kalehoff cuts on WNBC. Now, it sounds like generic Gari stuff with NBC chimes thrown in.
 
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