The NEW 97.1 The River

[DashRiprock]

All of 97.1’s graphics have 'New!' at the top of the logo, and they’re still running the old TV ad saying 'The new 97.1, The River'. How long should a station keep using 'new'? I’m just curious.

 

[ssnake]

Until everyone forgets about JAMZ and Fox 97.

 

[TheRealOtherNeil]

All of 97.1’s graphics have 'New!' at the top of the logo, and they’re still running the old TV ad saying 'The new 97.1, The River'. How long should a station keep using 'new'? I’m just curious.

In marketing the word "NEW" implies better. Thus by saying the NEW River, it means they are better than a "Project" or some dude name "Dave."

I believe that a station can claim "NEW" for: a) one year or, b) another station in the market flips formats; like Miss America giving up her crown.

 

[Asano]

As long as the braintrust in Cox's marketing arm thinks they can get away with it, and then, about seven to ten more years after that.

Remember, these are the same people who think the slogan "voted #1 at work!!" for their milquetoast elevator-music outlet is a stroke of genius. :


- A -

 

[jal41]

I believe that a station can claim "NEW" for: a) one year or, b) another station in the market flips formats; like Miss America giving up her crown.

Since January 1, 2006 (when the River was born), the following frequencies have changed formats:

94.9, 96.1, 96.7, 105.3

So both criteria have been meet. Remember, 95.5 the Beat was "New" for at least three years or so.

 

[ShawtyBlack_ATL]

95.5 THE BEAT is now "Atlanta's NEW #1 for Hip-Hop." Remember they were "Atlanta's New #1 Hit Music Station" prior to January 2006. Thats like a good 5 or so years of being NEW for WBTS.

 

[Knowsnews2]

97.1 should move their operations to West Virginia.

Then they could be the New River New River.

 

[trusty]

This falls under the "If it ain't broke, don't fix it" category.

(Don't they say "The new 97.1 - The River" - like the "River" is not new, but the frequency is?)

Since January 1, 2006 (when the River was born), the following frequencies have changed formats:
94.9, 96.1, 96.7, 105.3

All CC. 97.1 = the River.
94.9,96.1,96.7,105.3 = washed up.

 

[OldiesCat]

The NEW

Everybody likes that "new car smell", even if it's a used car. I know stations who've been "new" for several years.

 

[Dixie Jock]

Say what you wil, but something's working. The COX radio building, all 5 stations had good numbers today.

 

[70sdj]

Nubers and big $$$. Something that all the cry babies on here will never have.

 

[FloydB]

95.5 THE BEAT is now "Atlanta's NEW #1 for Hip-Hop." Remember they were "Atlanta's New #1 Hit Music Station" prior to January 2006. Thats like a good 5 or so years of being NEW for WBTS.

And, don't forget between the two it was "Atlanta's NEW #1 for Hip-Hop and R&B." Then, they dropped the R&B part for the current, but they still play R&B.

 

[100]

COX is smart. Period. They are killing on the streets with sales and when one of the stations goes down they will simply change it. You have to change with the times and they get it.

 

[Asano]

Cox may appear smart if you only look at the ratings, and for some (usually salesmen and upper management eager to take the credit), that's probably sufficient. Good strategic programming decisions, however, have little to do with the way a company as a whole regards their product(s), never mind their people. In many cases, some of these stations have succeeded not due to corporate edicts, but actually in spite of them.

Cox has some absolutely brilliant talents in their ranks, to be sure, and many of them do a great job with what they're given. But talk to those who do the day-to-day grunt work, and it becomes readily apparent that as a company, Cox has morphed into a more Clear Channel-like mutation than some would have ever expected. Such shifts in philosophy have been neither welcome, nor helpful.


But never mind that... I hear there's a new station in town with 52 minutes of classic rock an hour!!

- A -

 

[ShawtyBlack_ATL]

95.5 THE BEAT is now "Atlanta's NEW #1 for Hip-Hop." Remember they were "Atlanta's New #1 Hit Music Station" prior to January 2006. Thats like a good 5 or so years of being NEW for WBTS.

And, don't forget between the two it was "Atlanta's NEW #1 for Hip-Hop and R&B." Then, they dropped the R&B part for the current, but they still play R&B.

Hmm, don't remember that one bruh. I could've swore 95.5 was "Atlanta's New #1 Hit Music Station" from its sign on date until January 1, 2006. Remember, thats the same day former sister station 97.1 JAMZ flipped to THE RIVER and 95.5 starting using "Atlanta's New #1 for Hip-Hop" as its new slogan. Sister station KISS 104.1 uses "Atlanta's Old School R&B Station" as it slogan.

The "#1 for Hip-Hop and R&B" branding is a Clear Channel slogan on all of its Urban stations. I believe Cox's Rythmic station in Orlando,FL is the only non CC station that uses it.

 

[vpgrar]

On a side note, has anybody noticed that the audio on 97.1 sounds "muffled" over the last two days?

 

[tcsnrayp]

On a side note, has anybody noticed that the audio on 97.1 sounds "muffled" over the last two days?

Sounds like a phasing problem?