The New "CMF" site

[slickkicker]

It's called "The Men's Room" for mornings and the same old, same old for the rest of the day. I guess Entercom is encouraged by the success of a "Men's" type program at one of there signature properties in Seattle. I hope it does well and wish those involved the best.

There's a problem however. This is a station that's destined to scrape the local dollars, and in order to do that in a market of around a million you need bodies who hit the streets, get paid for remotes, hang in clubs, drive the vehicle, schmooze clients and do all the things that local, nearly automated, stations are not prepared to do in this age.

Now in the larger markets you might be able to support an "on the street" strategy. In the Top 15 or 20 they have football cheerleaders showing skin and large market sports and entertainment talent. WCMF and Rochester is somewhat lacking here.

If the new WCMF can't wrap itself around something besides washed up comedy wanks then they've got issues. They tried with Bills training camp but that ain't getting ratings anymore (and neither are the Bills). They need to connect with the community they've got. Let's see if they got the personnel who'd hit the streets and get in the game.

 

[Element9]

New WCMF Site: Wease-less

At first view the WCMF website doesn't look bad. (Damning with faint praise not intended.) It's minimalistic. Functional. At least it's up. Notice the morning show billed as "The WCMF Morning Show." Don't see "The Men's Room." Call letters and "Morning Show" predominate. Workforce "buy-in" solicits call to action. Black on silverplate color scheme and "Classic Rock" underscored on the banner. Mandatory biker calendar for men who suffer from Prolonged Adolescent Syndrome.... no doubt soon to be sponsored by Viagra or Cialis. No banner advertising at this time. Streaming "coming soon."

Interesting to see what's being presented as much as what isn't being presented.

 

[JohnGault]

Entercom does do a decent job with this stuff online. With streaming and daily podcasts, they will be poised to pick up a small but growing NTR revenue stream.

I do think the show name should quietly fade, if they are to have a chance.

 

[SirRoxalot]

No Window? Maybe It Should Be Called "The Hole"

The site is sparse, but doesn't look bad. The consensus seems to be that "The Men's Room" sucks as a name, which should lead the honchos as 'CMF to launch their first contest...

Name the Morning Show

Win fabulous prizes if your name is selected for the new WCMF morning show. Names that include the word "wheeze" or any variant thereof need not apply. Manly, testosterone-laced names will be given priority.

I understand targeting an audience, but I fail to understand why radio stations deliberately reject audience outside their target. There are "rock chicks" who might dig 'CMF, but would not tune in a show called "The Men's Room".

The same is true for AC/Hot AC stations who (subconsciously) annoy stay-at-home moms and others who don't have traditional jobs by repeating "Your at-work station" or some variant incessantly. What are you saying? That only people at work should be listening? That stay-at-home moms really aren't working? That people who work different shifts shouldn't bother listening at home, but it would be nice if they tuned in later when they headed out for the second shift? That those who do go to work outside the home should start an uprising - complete with torches and pitchforks - to raid the closet with the tuner is located and get the channel changed? What happens to morale when competing torch-and-pitchfork bearers clash over channel selection.

Yeah, I know that these strategies have "worked" for successful stations. They've also "failed" at unsuccessful stations. Might it just be that it was the content of the radio stations, not these flawed strategies, that determined success or failure?

It sure would be nice to hear someone take the time required to hype "The Men's Room" or "Your at-work station" and dedicate it to saying something that was actually entertaining or informative.