Jack-Oldies
Actually, there is absolutely zero correlation between the shrinking Oldies audience and use of the word "oldies" making people feel old. Never has, never will.
The problem is the fabulous job the format has done of branding themselves as
"Oldies" or "Kool" over the years. Those names have become brand names for an era of music (50s & 60s) as much as Coke has for cola and Kleenex for tissue.
A great majority of Oldies stations have evolved from 50s/60s to 60s/70s and are, therefore, a different brand than their brand name of 20 years or so has stood for. So, when you try and recruit new listeners to "Oldies 99", people in their 40s think, "geez, that's that station playing the old Elvis and Beatles and doo wop stuff-it's not for me!" and would likely never give the station a try.
That silly "if you call it Oldies it'll make me feel old and turn the dial because I don't want to feel old" notion is something made up by jocks or sellers who don't get the format.
> It's funny you say no one needs Jack, obvioulsy Infinity
> does. Here's why, marketing surveys showed that as "oldies"
> evolved into 70's era music the in-coming demo hated to be
> "called" old. Their delima was how do we move the format
> forward without usng the words "classic", "old" (oldies),
> "Super Hit's of the..."(refering to time). Now, Jack has
> been about an 18-month format most places. After 18-months
> their playlists become just as redundant as any other radio
> format, and to make it worse they burn songs for us again
> that we were burned on 25 years ago, and have been burned
> for years on Hot AC, AC and classic rock formats. But, as I
> see it, Infinity naming a director of the format for the
> company means they're going to turn it into a late-60's
> through 70's based "oldies" station and please that demo by
> not calling them old, and probably surviving much longer
> than 18-months. What will happen is a battle between Jack
> and the classic rock format and in the man time some station
> in a market will "re-invent" the oldies format and bring it
> back.
>
> As for your idea of putting Air America on an FM
> stick...that's some good "junk" you're smoking. They're not
> billing crap anywhere in the country because it's constantly
> "Republicans are doing this wrong." It's not about what they
> (the left-wing) think. It's all complaints, 24-hours a day.
> Nobody likes a whiner, and that's all I've heard from them.
> Talk radio works for more right-wing people because they're
> passionate about their thoughts, they're focused on their
> issues and it's engaging to listeners for that simple reason
> (see Howard Stern's reason for success). I'm for Air
> America's success but they need to do what the Democrats
> need to do and that's focus.
>
>
> > If you just could imagine that instead of Jack FM taken
> > over, Infinity should of sold or gave 104.3 to Air America
>
> > Radio, since WCPT AM-850 has a very weak signal and barely
>
> > can be heard in Chicago (unless if you have a very strong
> AM
> > receiver)
> > Ever since Oldie 104.3 was hijacked and taken over by this
>
> > new fangled Jack FM, Infinity should of went Air America
> > instead of Jack FM, because theres allot more money
> involved
> > with Air America, rather than have a boring automated
> music
> > without any DJs.
> > Plus Air America would have a nice full complete coverage
> > throughout the city and the suburbs as well too.
> >
> > I bet you 10 to 1 that Jack FM won’t last very long,
> because
> > if I read Robert Feder’s Column right, lots of angry loyal
>
> > listeners of from Oldies 104.3 wrote in and complain about
>
> > the new Jack FM. And boy! They were angry as hell!
> >
> > I would rather have Air America Radio, instead of that
> new
> > fangled Jack FM crap!
> > Besides, who needs Jack any hoot???…
> >
>