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The new krth

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You can tell yourself that, but you've never checked out the PD's personal collection. The difference is you're programming for an audience of one, and the PD programs to an audience of many. And because of that, it's fine-tuned to appeal to many, not just the few music lovers. Some stations run "the director's cut" on their web site, and that's a lot deeper. But you can't play deep cuts and still attract the size of audience you need to stay employed.

Yes - I know that. I was attempting to be humorous. I'm sure there are rock radio PDs that go home and listen to classical music and have vast collections of opera on their MP3s.
 
But you can't play deep cuts and still attract the size of audience you need to stay employed.

Songs that hit #1 or #2 or top 10 that are not played today, are not "deep cuts". "You Light Up My Life" is not a "deep cut". "California" (#50) is.

You guys will never understand (despite your views) that many people in your audience will also enjoy "songs lesser played", besides the typical 400 heavily rotated songs. A station should not have to play certain songs 3-5 times a day to get it's point across. It's overkill. (Another one of many great 80's songs that are avoided and ignored today). Had to throw that in there.
 
Actually they should, because normal people don't listen that much.

Now, when it comes to what to believe, should it be about a half dozen message board posters, or countless studies conducted according to established best practices with large sample sizes that show the same results time and time again?
 
You guys will never understand (despite your views) that many people in your audience will also enjoy "songs lesser played", besides the typical 400 heavily rotated songs.

That's what you say. And when we diverge from the list, and do what you suggest, about 20% of the audience goes away. Imagine if your salary was cut 20%. This isn't playtime for us. It's our job. Try to understand that.
 
So I listened to Sirius/XM, and yes they have many different formats. Yes they have a deeper list, but they also turn their power rotation over just a much as terrestrial radio. Some of the oh-wow songs are cool, but after hearing them one time, you really don't care to hear them anymore.
 
So I listened to Sirius/XM, and yes they have many different formats. Yes they have a deeper list, but they also turn their power rotation over just a much as terrestrial radio. Some of the oh-wow songs are cool, but after hearing them one time, you really don't care to hear them anymore.

The XM oldies stations (including "Fred", the new wave channel) were all much better programmed under Lee Abrams before the merger. Much more variety with much better spacing. One got the idea that they were programmed by people who actually like the music and listen to the station (whoa, what a concept!!). When Sirius came in, they Clear-Channelized the whole thing and you get what you have today. The hack job they did to the 80s station is particularly galling. As for the really old music, they almost seem to be embarrassed to have a 40's channel, however, when they actually let it on, it is still quite good.
 
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That column didn't surprise me nearly as much as K.M. posting it without comment. :)

None of us should question why 1950s-60s music is disappearing from AM/FM radio. The simple reason is that those songs are 50 to 60 years old and the members of the generation who grew up with those songs are dying off. If KRTH or KOOL or 'CBS-FM were to play those songs today, it would be comparable to KHJ playing the hits of 1915-1925 during its first year as Boss Radio, 1965. We never heard the "93/KHJ Golden" jingle followed by Henry Burr, Al Jolson, Vernon Dalhart or John McCormack. (At least I never did.) As an XM subscriber, I'm finally realizing that as long as we can still hear 1940s-50s-60s music on satellite radio, we have no reason to keep complaining about the FM stations who no longer play those songs. Those stations will continue to evolve. I predict that hirty years from now there will be fans of 1970s-80s music who are upset that KRTH is focusing on 1990s-2000s-2010s.
 
Let's predict: When will KRTH add Katy Perry's "Roar" to the playlist? 2034? Or sooner?

-crainbebo
 
I predict that thirty years from now there will be fans of 1970s-80s music who are upset that KRTH is focusing on 1990s-2000s-2010s.

And KRTH and radio as a whole will long have ceased to exist by then. It will be a forgotten legacy, like KRTH was 30 years ago.
 
And KRTH and radio as a whole will long have ceased to exist by then. It will be a forgotten legacy, like KRTH was 30 years ago.

Radio will not have ceased to exist. The platform will simply move from AM and FM to newer and better distribution media... as Pandora, iHeart Radio and Uforia demonstrate today.
 
Let's predict: When will KRTH add Katy Perry's "Roar" to the playlist? 2034? Or sooner?

-crainbebo
I don't think there will be much call for older music in the not too distant future. When the 80s are too old and the 90s can't hold up, I think that's when we'll find out.
 
And KRTH and radio as a whole will long have ceased to exist by then. It will be a forgotten legacy, like KRTH was 30 years ago.
But this thread will probably outlast the station's existence, if past history is any indication.
 
But this thread will probably outlast the station's existence, if past history is any indication.

It would end much sooner (or not began at all), if you guys would just simply play the music......
 
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This would be the music that the average person under 55 doesn't want to hear.
Not according to the programming genius which oldies76 fancies himself to be.

His posts fit Einstein's definition of insanity perfectly: Repeating what failed previously in the hope that it will turn out different this time.

How many of his over 2800 posts have been wasted repeating the same arguments? How many times have David Eduardo, The Big A, Michael Hagerty, and others explained why his logic is faulty? And how many times has he then repeated himself, using verbiage that implies he knows better than those who do this for a living?

One would think that by now he would have gotten the fact that the industry is not going to change, no matter how many times he tells it to. I have to conclude that he has no life beyond arguing this point incessantly.

How terribly sad.
 
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Not according to the programming genius which oldies76 fancies himself to be.

His posts fit Einstein's definition of insanity perfectly: Repeating what failed previously in the hope that it will turn out different this time.

How many of his over 2800 posts have been wasted repeating the same arguments? How many times have David Eduardo, The Big A, Michael Hagerty, and others explained why his logic is faulty? And how many times has he then repeated himself, using verbiage that implies he knows better than those who do this for a living?

One would think that by now he would have gotten the fact that the industry is not going to change, no matter how many times he tells it to. I have to conclude that he has no life beyond arguing this point incessantly.

How terribly sad.

No life? Classy post, huh?

And there's a good reason as to why the moderators at the other site, shut you and the other KRTH thread down. Keep it up.
 
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And there's a good reason as to why the moderators at the other site, shut you and the other KRTH thread down. Keep it up.
Yes, it was because you insisted on arguing with David and myself and carried the thread into circular discussion. 27 pages worth.

Just like you are doing here, except Boz is more tolerant than Lance.

If anyone prefers to believe you over me, they can ask Lance themselves. Better yet, they can read his post when he shut down the thread:
http://radioinsight.com/community/topic/the-new-krth-continued/page/27/ (scroll to bottom)

Name calling and personal attacks are not going to be tolerated here, but at the same time it appears there’s a few who are unwilling to accept what the professionals are trying to explain.

That's what he said. And you are doing the exact same thing here.

Oh, and before you start saying I'm calling you names, I was stating my conclusion based on the facts in evidence.
 
Not according to the programming genius which oldies76 fancies himself to be.

And WOGL (#2 and a 6.3 share) and countless small market and AM classic hits stations program in fantasy too. Sure...


http://ratings.****************/cgi-bin/rol.exe/arb007
 
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