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The new krth

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K.M. Richards said:
Lance quoted:

"Name calling and personal attacks are not going to be tolerated here, but at the same time it appears there’s a few who are unwilling to accept what the professionals are trying to explain. "
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It's our same opinion vs. yours in that thread. Name calling towards myself and RR Rewind would not be tolerated.

Oh, btw, take a look at page one, post# 85389. You're the one who set the tone to begin with.

I happen to agree with David on many aspects of radio, he has taught us in ways and has provided many links to data and information to radio. I only disagree with some programming methods in classic hits and the way some radio stations are programming today. You don't need to be blunt, by saying I have "no life" or "how sad". There's a way to respond and your way isn't it.
 
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Wow, you really think you're right about everything, don't you?

Who do you think asked Lance to close that thread? Hint: It wasn't you.
 
oldies76 said:
I only disagree with some programming methods in classic hits and the way some radio stations are programming today.
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You know what? We understand that. And it was okay for you to disagree ... at first.

But you have bludgeoned us with your disagreement. You have gone far beyond simple disagreement. You have become obsessed with proving you are right and everyone else is wrong.

Quoting the publicly-released 6+ numbers is meaningless. (That's been explained to you many times as well.) Show me a station in a rated market that is doing well in the money demo programming your way. Or ask David to check the ratings in the money demo for any stations you want to use as examples. Give me that proof and I will happily discuss what that station is doing and whether or not it applies to KRTH or to any other classic hits station. But ... if it turns out that any station has good 6+ ratings but don't get saleable demos, that station is no longer available for you to use as an example. Agreed?

You don't need to be blunt, by saying I have "no life" or "how sad". There's a way to respond and your way isn't it.
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I'm afraid I do need to be blunt, because there exists hundreds of posts that you've made in threads both here and at RadioInsight that prove being otherwise doesn't stop you from repeating yourself for the umpteenth time.
 
oldies76 said:
I
I happen to agree with David on many aspects of radio, he has taught us in ways and has provided many links to data and information to radio. I only disagree with some programming methods in classic hits and the way some radio stations are programming today.
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But, at the end of the day, you disagree with the fundamentals of every single music format in a competitive market:

1. Find a group of people within the age ranges that advertisers seek to reach.
2. Find the songs that are acceptable to as many of these folks as possible, and play them often enough to make it clear that you play the favorites (in some formats, this may be 120 times a week).
3. Don't play the songs that a large percentage of your target dislikes, and don't play songs nobody likes.
4. Remember that "variety" is the perception of always playing great songs, not playing lots of songs.
5. Also remember that the perception of "repetition" is caused by playing unacceptable songs, not good ones.
6. Verify your assumptions often with research.

Yes, there are some stations that don't do this. Either they are large-market losers or small market operations where doing it the wrong way does not affect them as seriously as it would in a competitive situation.
 
K.M. Richards said:
Wow, you really think you're right about everything, don't you?
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Never said that. All I'm saying is that certain stations do program the way, you claim I fantasize. And many stations do play lost songs and have bigger playlists. KRTH does not and I only wish whey would. It has nothing to do whether you think I'm always right and you always wrong. That is a stupid assumption on your part.

You are right in your business methods, because that's what keeps you afloat and I am right about the way I'd like stations to program, because some already do and it brings in listener satisfaction....that's what it's all about.

Like I said, I disagree with programming methods in classic hits. WOGL has a great lineup and nice weekends. Is that too hard to ask? I already showed you the #2 ranking they've achieved. It proves my point. If they were bad and playing bad songs, according to the business, they would suck and that's not the case here. Big playlists and specialty weekends can be achievable if done correctly, something you and other stations cannot realize or have avoided, period!
 
K.M. Richards said:
Who do you think asked Lance to close that thread? Hint: It wasn't you.
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And who do you think reported to Lance about the name calling? Hint it wasn't you. Like I said, YOU instigated it by posting that garbage on page 1, #85389.
 
K.M. Richards said:
How many times have David Eduardo, The Big A, Michael Hagerty, and others explained why his logic is faulty?
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Why do you think it's always me? There are a good number of posters that agree with my "faulty logic" (another insult) as well. They just don't post as frequent, but they are out there.
 
oldies76 said:
WOGL
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Radio is programmed locally. What works in Philadelphia probably won't work in LA or Phoenix. That same company owns the CH station in all three markets, so they can (and do) compare notes.

I'll say this for Philadelphia. There's a station that runs a local Sinatra show there every week. It still gets great ratings. Would that work everywhere? Probably not.

oldies76 said:
Why do you think it's always me? There are a good number of posters that agree with my "faulty logic" (another insult) as well. They just don't post as frequent, but they are out there.
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It doesn't matter how many people post. We don't program to people who frequent message boards, and we don't program to people outside our local market.
 
oldies76 said:
Why do you think it's always me? There are a good number of posters that agree with my "faulty logic" (another insult) as well. They just don't post as frequent, but they are out there.
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"Faulty Logic" should be the title of this thread.

Classic Hits stations do whatever is necessary to find a blend of songs that is appropriate for the heritage, ethnicity, age distribution, competitive array, etc., of the individual local market.

There is no logic in playing songs that the target audience rejects... which is what you incessantly tell us to do via suggestions like "Oh Wow" songs and playing based on nebulous 40-year-old music charts.

The line that delimits "faulty logic" from plain old "insanity" is very fuzzy in this case.
 
DavidEduardo said:
There is no logic in playing songs that the target audience rejects... which is what you incessantly tell us to do via suggestions like "Oh Wow" songs and playing based on nebulous 40-year-old music charts.
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You should change your statement to "There's is no logic for KRTH to play songs that the target audience rejects"....Other stations do, as I have stated, one ranked at #2 in a major city.
 
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oldies76 said:
You should change your statement to "There's is no logic for KRTH to play songs that the target audience rejects"....Other stations do, as I have stated, one ranked at #2 in a major city.
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Based upon the meaningless 6+ numbers.

I again repeat my request: Find me a station which is successful in the money demos using your philosophy.
 
K.M. Richards said:
Careful, David. He'll report you for "name calling" for saying that.
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Even though I have disagreed with David in the past and on a few issues today, I respect him for his overall knowledge and contributions.
He's the last person in the radio world I would report.

Once again......page 1, #85389.
 
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K.M. Richards said:
Based upon the meaningless 6+ numbers.

I again repeat my request: Find me a station which is successful in the money demos using your philosophy.
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You have all the info.....find me one.....#2 WOGL to start, then numerous small markets. They are out there. You won't acknowledge them, because to you, they are inferior.

Good night.
 
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oldies76 said:
You should change your statement to "There's is no logic for KRTH to play songs that the target audience rejects"....Other stations do, as I have stated, one ranked at #2 in a major city.
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Wrong again.


First, WOGL is not #2 in the sales demos, although it does quite well in 25-54-

But you are wrong because they play the songs that test well in Philadelphia.

Musch of that material does not test in LA or other markets.
 
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