• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

The New Magic 99.5

So will this be a reincarnation of Magic 104.9 or just a reuse of the name but a different format? The old "Magic" made me feel like I was stuck in Disneyworld with its Froggylike theme since all the jocks had names like "Mysterio" and "voo-Doo Daddy", etc.

Seems strange to me. Rewind a bit and Lite was kicking butt and taking names and now what? Other than Froggy that seems to be the formula. Use it, abuse it, toss it away and on to the next format idea?

Hmmm...with 3-wz going more "hip" I wonder where's lite's listeners will flock to? Not much in the line of options for adult type music.
 
Where is this "magic" stuff coming from. They're still Lite 99 this morning (9/14)
 
I wish someone would give us a radio station that just played what it wanted and had a female slant...was hip, but not too hip, upbeat, but not toooo hard, no rap - a radio station that we could listen to all day long - in the office, in the car or other....I know it sounds like I don't know JACK, but I do know his sister.
 
I know Jack's sister too, as a matter of fact we dated in High School, but I thought she turned out to be gay ;D? Just My Luck! So maybe Tori Amos all the time is not a bad guess...I guess we will all have to wait and see what happens Monday
 
Hermes said:
I wish someone would give us a radio station that just played what it wanted and had a female slant...was hip, but not too hip, upbeat, but not toooo hard, no rap - a radio station that we could listen to all day long - in the office, in the car or other....I know it sounds like I don't know JACK, but I do know his sister.
Click to expand...
Sounds like a positioning statement in the making "The station you can listen to at work...in the car...at home...not too hard...not too soft...blah blah blah!" Only problem is wasn't that more or less the positioning statement Lite has been using all along? Heck just get rid of Delilah and the numbers outta soar! I seem to recall posting some time ago that stations across the country were dropping her like a bad habit and people jumped all over me. 3-WZ dropped the thing for a reason when they had it.

At least 1 nice thing. Everyone has finally proven to me that I don't know everything about radio cause I know all about Jack...but never heard of his sister?

Should be interesting to see what if anything anyone else will do in response. If Lite abandons A/C, that leaves State College without an A/C Outlet and Altoona has not had one for years since WHPA mix 104.9 was torn apart. I see a big ol hole waiting to be filled by someone. Lite was a good idea. Was just packaged a bit wrong if you ask me. When they started out as Lite 94.5 (before Bob and Shari came along), station sounded great and had decent numbers too. Just goes to show you can mess up a good thing by making too many changes.
 
JILL FM, "playin' wot we wanna!" Tori Amos, Amy Winehouse, Cindy Cashdollar, Maria Callas, Peggy Lee, Joan Jett, Barry Manilow, Janet Jackson, Loretta Lynn, the Chordettes, LaVerne Baker, Celine Dione, Norah Jones and Lilian Briggs. Sounds like a plan. A magic plan. Forever should change its name to Brilliant Broadcasting.
 
gargoyles said:
JILL FM, "playin' wot we wanna!" Tori Amos, Amy Winehouse, Cindy Cashdollar, Maria Callas, Peggy Lee, Joan Jett, Barry Manilow, Janet Jackson, Loretta Lynn, the Chordettes, LaVerne Baker, Celine Dione, Norah Jones and Lilian Briggs. Sounds like a plan. A magic plan. Forever should change its name to Brilliant Broadcasting.
Click to expand...
If that turns out the be the "magic" in the mix, then I hope someone mails us all complimentary barf bags with the station logo on em. How sad to be casting aside the Lite format instead of just tweaking it. Many companies are seeing successes with variations of Lite Favorites. Won't pass jugement till I hear the final product, but I am curious to see if your prediction is correct. Sure hope not.
 
If this rumor is accurate. It sounds like another attempt to not fix the real problem by creating a diversion. If Jazz or Lite or Hot failed it was because of execution, not flaws in the format. Flip the station, create more instability in the market, confuse already ambivilant radio advertisers. Magic plan.
 
Key 99.5.................unlock the ratings
 
fowler said:
If this rumor is accurate. It sounds like another attempt to not fix the real problem by creating a diversion. If Jazz or Lite or Hot failed it was because of execution, not flaws in the format. Flip the station, create more instability in the market, confuse already ambivilant radio advertisers. Magic plan.
Click to expand...
Guess what I cannot understand is there is not one advertiser in this town who isn't going to flinch no matter who flips format next or whatever they do. Makes radio as a whole a real hard sell when people say "you guys just keep changing" and "everytime I find a station I like, it goes away". No wonder the CDT is dancing all over our heads and outselling. Its hard to convince people you are serious about anything when there is so much inconsistency in the market. It would be nice to see an entire year go by without any format flips or reinventions or whatever you want to call it, but I don't think we will ever see it.
 
Lite did real well in State College just a couple of years ago, didn't they? Not 10 years ago, but like two years ago, right? What happened? Where did the listeners go? Usually with "older adults," audiences stay pretty stable.

Did WOWY kill them? Isn't anything they throw into that category going to just bang up against WOWY?
 
I think the fact that the Lite was nothing and then was hot for all of 1 book and then went south again just goes to show how flawed the ratings are in State College

and I have to agree with amfmxm...WOWY is a huge player in this market and I doubt that whatever Forever puts on 99.5 is going to put a dent in that or even 3WZ, it seems odd to me that 3WZ could mess with their music as much as they did and still maintain the audience they had. Whatever it is they are doing seems to work, between WOWY and 3WZ, 99.5 has nothing to gain, and everything to lose...they should just leave well enough alone, but who knows...we will see on Monday I guess.
 
Key 99.5....unlock the desperation.
If a lite format made sense only months ago, and was considered a ratings grabber and a money maker? What could have changed so quickly that would require yet another format flip?
So much for caring for the listeners.
 
It's called having to re-invent the wheel every day. Notice that "long term" means a week in today's radio and stock market parlance. Bad as it was/is they never gave it a chance. What these people expect to accomplish is beyond me or any other rational company outsider.
 
MINDFREAK!!!!!!!!!!!!!!!!!!!!!!!!! It's the radio station that Chris Angel would listen too! It's magically delicious.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom