Cancel all rumors about KLSY, MIX 92.5 going Country.
After soundly beating KBKS in all demos above the age
of 25 in the last two trends, MIX is now focused on
knocking out STAR 101.5. A radio thon kicked things
off this week with listeners sending in thousands for
Make A Wish. New positioning statements directly attack,
by name STAR 101.5 and their older music position. This
direct assault should end all rumors of a format change
and show that MIX will be a player in the Seattle market
for some time to come. KBKS is already reduced to a teen
station, STAR sounds old and quite frankly tired. KUDO'S
to MIX for revamping and attacking. I am not saying it will
be easy, but KBKS has been forced into a teen position only
sandwiched between MIX and KUBE and STAR will be sandwiched
between MIX AND WARM. Those who wrote off MIX, GM Mark and
PD Bill may have spoken too soon. Final trend out next week.
At least this should stop any format flip rumors!
After soundly beating KBKS in all demos above the age
of 25 in the last two trends, MIX is now focused on
knocking out STAR 101.5. A radio thon kicked things
off this week with listeners sending in thousands for
Make A Wish. New positioning statements directly attack,
by name STAR 101.5 and their older music position. This
direct assault should end all rumors of a format change
and show that MIX will be a player in the Seattle market
for some time to come. KBKS is already reduced to a teen
station, STAR sounds old and quite frankly tired. KUDO'S
to MIX for revamping and attacking. I am not saying it will
be easy, but KBKS has been forced into a teen position only
sandwiched between MIX and KUBE and STAR will be sandwiched
between MIX AND WARM. Those who wrote off MIX, GM Mark and
PD Bill may have spoken too soon. Final trend out next week.
At least this should stop any format flip rumors!