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The NEW Mix 97.1

U

urbanradio

Guest
97.1 done switched to a hotter HOT AC. Playing aritsts like Will Smith, Hoobastank and some other current artists. It's now Mix 97.1 80's, 90's, And Now rather than 97.1 More Music More Variety. Check out in Columbus on 97.1 FM!<P ID="signature">______________
~ Jason
[email protected]</P>
 
> 97.1 done switched to a hotter HOT AC. Playing aritsts like
> Will Smith, Hoobastank and some other current artists. It's
> now Mix 97.1 80's, 90's, And Now rather than 97.1 More Music
> More Variety. Check out in Columbus on 97.1 FM!
>

Get outta town.... So far I'm liking it. Sounds WAAAAAY better. <P ID="signature">______________
Incognito!

You don't know me.</P>
 
> > 97.1 done switched to a hotter HOT AC. Playing aritsts
> like
> > Will Smith, Hoobastank and some other current artists.
> It's
> > now Mix 97.1 80's, 90's, And Now rather than 97.1 More
> Music
> > More Variety. Check out in Columbus on 97.1 FM!
> >
>
> Get outta town.... So far I'm liking it. Sounds WAAAAAY
> better.
>

On second thought, it sounds the same.<P ID="signature">______________
Incognito!

You don't know me.</P>
 
> On second thought, it sounds the same.
>
It sounds exactly the same. You think they are doing this to head off a possible Mix 106.7 move-in? I can't understand why 97.1 didn't go "Mix" to begin with.

Hopefully CC won't sue them for the Mix brand in Ohio like they did WENZ Kiss 107.9 in Cleveland a few years back.<P ID="signature">______________
Chris
Energy X - Modern & Alternative Rock
energyradio.fm</P>
 
> > On second thought, it sounds the same.
> >
> It sounds exactly the same. You think they are doing this to
> head off a possible Mix 106.7 move-in? I can't understand
> why 97.1 didn't go "Mix" to begin with.
>
> Hopefully CC won't sue them for the Mix brand in Ohio like
> they did WENZ Kiss 107.9 in Cleveland a few years back.

As far as I know, CC Doesn't own any rights to the MIX brand. I believe they do pretty much own KISS.
 
> > > On second thought, it sounds the same.
> > >
> > It sounds exactly the same. You think they are doing this
> to
> > head off a possible Mix 106.7 move-in? I can't understand
> > why 97.1 didn't go "Mix" to begin with.
> >
> > Hopefully CC won't sue them for the Mix brand in Ohio like
>
> > they did WENZ Kiss 107.9 in Cleveland a few years back.
>
> As far as I know, CC Doesn't own any rights to the MIX
> brand. I believe they do pretty much own KISS.
>

Good point about the move in. With Columbus missing a WMVX, WMXY, WMMX or WVMX (pathetic cookie-cutter formatting is WCMX available?). That could have and should have been a preemptive maueuver.

As far as licencing goes, WHBC-FM/Canton is Mix 94.1
 
On one hand, "97.1" was pretty generic sounding. Yes, there are "Mixes" in many other markets, but Columbus listneners by and large aren't listening to Mix out of Cincy, Dayton, Canton or Cleveland.<P ID="signature">______________
Did the Corinthians ever write back?</P>
 
97.1's music does sound about the same as yesterday. But it *doesn't* sound quite the same as a few months ago. The musical tweaking started awhile back, and kicked into higher gear about a month ago. Compared to where they were a few months ago, the sound is somewhat more gold (80's and 90's) oriented, and broader in terms of style. For example, in the past they would have played only one 80's song an hour, and would not have played stuff like Ace of Base, Pink, Shania Twain, Shaggy, Will Smith at all during their regular programming. They're also playing a wider variety of rock gold, e.g., the Police's "Message in a Bottle".

To some extent this musical tweaking reflects changes currently occuring at many Hot AC's (NOT including the name change -- the "Mix" name has already been pervasive in this format for ages). While Mix 97.1 may have more musical variety than months ago, it's still pretty tight and conservative compared to some other Hot AC's.

Columbus actually had a Mix for a short time in the early 90's. 98.9 signed on the air as WXMX the Mix. It was a Soft AC, even though most AC's using that moniker were Hot -- even back then. Back in the '88-'96 era when NCI was leaning Hot AC (much more so than today, believe it or not!), they used to throw in the Mix positioner pretty often, perhaps fueled in part by the fact that sister Nationwide Hot AC's were called Mix. I think there may have even been a short period around 94 where NCI called itself "Mix 97.9" Even in recent years, WNCI seemed to throw in the term Mix (sometimes as "Best Mix") at least once an hour, perhaps as a pre-emptive strategy. And I believe some local urban stations have used the term Mix at one time or another in recent years.
<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P><P ID="edit"><FONT class="small">Edited by Nu_Roo_2 on 08/03/05 09:20 PM.</FONT></P>
 
> 97.1's music does sound about the same as yesterday. But it
> *doesn't* sound quite the same as a few months ago.

Agree. Six months ago they were not playing any country crossover, a la Tim McGraw "Live Like You Were Dying."

JbC
 
> Agree. Six months ago they were not playing any country
> crossover, a la Tim McGraw "Live Like You Were Dying."
>
> JbC
>

Sure did! I also remeber when they would never touch Gwen Stefani "rich girl" "hollaback" or Will Smith "Switch" sorta stuff but they do!

This appears to be an consultant move I think, There is a Mix 97.1 in Nebraska that is using simular slogan "80s, 90s and Now" So I wonder if their consultant directed them to go in this direction with the tweaks :) either way, I think its an improvement...

Now they just need to work on station imaging (liners, sweepers etc.) I heard the jocks doing the station "ids" today when I listened early afternoon :) I know that dont mean much to the avg joe but being a radio nut, I listen for that stuff :)

<P ID="signature">______________
Lenks
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
 
> This appears to be an consultant move I think, There is a
> Mix 97.1 in Nebraska that is using simular slogan "80s, 90s
> and Now" So I wonder if their consultant directed them to go
> in this direction with the tweaks :) either way, I think its
> an improvement...

Seems likely there's a connection. Mix 97.1's consultant is Guy Zapoleon, who worked closely with WBNS-AM/FM GM Dave Van Stone back when Van Stone was PD of KHMX in Houston -- the station that was the first "Mix" Hot AC, back around 1990. (It was hugely successful until Jacor bought it along with all the rest of the Nationwide stations.) If you look at Zapoleon's Hot AC client list on his website ( http://www.zapoleon.com ), you'll see several stations using either exactly the same slogan as 97.1, or a similar one -- sure enough including KSRZ Omaha, "Star 104.5, The Most Music from the 80s 90s and today" (Of course, tons of Hot AC's use similar-sounding slogans.)

In an article on his homepage, one point Zapoleon makes is that Hot AC has gotten musically stale, thus helping allow Jack-type stations gain a toehold with greater variety and freshness. To help make his points, he speaks about the early days of both KHMX and WMMO Orlando, the pioneering "Rock AC" station created by Cary Pall. BTW, 97.1 PD Jeff Ballentine used to program at least one other Mix Hot AC, namely WMMX Dayton.<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
>Dave Van Stone needed something to jump start 97.1 so the Wolf family would stop grumbling. It was really stale musically and more importantly, it was having a tough time with revenue. Deck chairs on the Titanic? It's very hard to make money when you are a cluster of two, a weak signal for 1460 The Fan and 97.1. You need a niche format, because you can't compete otherwise with the big boys in terms of bringing in the cash.

> This appears to be an consultant move I think, There is a
> > Mix 97.1 in Nebraska that is using simular slogan "80s,
> 90s
> > and Now" So I wonder if their consultant directed them to
> go
> > in this direction with the tweaks :) either way, I think
> its
> > an improvement...
>
> Seems likely there's a connection. Mix 97.1's consultant is
> Guy Zapoleon, who worked closely with WBNS-AM/FM GM Dave Van
> Stone back when Van Stone was PD of KHMX in Houston -- the
> station that was the first "Mix" Hot AC, back around 1990.
> (It was hugely successful until Jacor bought it along with
> all the rest of the Nationwide stations.) If you look at
> Zapoleon's Hot AC client list on his website (
> http://www.zapoleon.com ), you'll see several stations using
> either exactly the same slogan as 97.1, or a similar one --
> sure enough including KSRZ Omaha, "Star 104.5, The Most
> Music from the 80s 90s and today" (Of course, tons of Hot
> AC's use similar-sounding slogans.)
>
> In an article on his homepage, one point Zapoleon makes is
> that Hot AC has gotten musically stale, thus helping allow
> Jack-type stations gain a toehold with greater variety and
> freshness. To help make his points, he speaks about the
> early days of both KHMX and WMMO Orlando, the pioneering
> "Rock AC" station created by Cary Pall. BTW, 97.1 PD Jeff
> Ballentine used to program at least one other Mix Hot AC,
> namely WMMX Dayton.
>
 
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