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The New Q100 20 on 97.9

W

Wildstyle K

QUESTIONS I HAD IN MIND SINCE LAST NIGHT:

Why would Cumulus add ANOTHER hit music channel rather than just tweaking and improving the hit music station they already have on a HUGE signal? Couldn't 97.9 be used for something else? All this time when Atlanta needed another full chr playing ALL hits, no one wanted to do anything. Now ClearChannel does something and all the sudden they want to consider jumping on the more hits bandwagon?

Upon streaming The New Q100 20 on 97.9 format I heard them playing Olly Murs "heart skips a beat." That's.................................... shocking, to say the least. Now they are playing "Mercy" by Kanye West ft Big Sean, Pusha T and 2 Chainz.

I'm not sure why one of the two following things didn't happen:

1. Q100 just puts all the hits they're not playing that they are using on 97.9's playlist into the Q100 playlist itself and becoming a full chr instead of having two separate stations just to deliver ALL the hits.

2. Just launch The New Q100 20 on 97.9 from the get go instead of waiting to be forced to make some adjustments and improvements.


And another thing I notice is that while Q is going after Star, Power is going after Q, so a lot of "sounding alike" is going on. I also noticed a few songs seemingly dropped from Power's playlist, and now that WiLD tweaked, they also cannot play those missing hits either, so the result is more hits stations and still a few lost hits. That's ironic. I guess it's just not meant for certain things to ever get full recognition in ATL. Hopefully I'm wrong though and I'm looking too deeply into everything way too soon.

I like what 97.9 is doing - technically sounding like ATL's first FULL service non-discriminatory hits station, but I can't understand why if Cumulus feels that this extra add on to their top 40 format is suddenly necessary then why don't they just make it all a part of the Q100 station they ALREADY have by adding those extra hits into the Q100 playlist rather than using a full power signal to play some hits and a translator to play the rest of them? And if they are both "top 20 hits," then which top 20 station is playing the real top 20?

And I wouldn't get too excited about having so many pop stations that ALL the hits can now actually be heard on ATL's airwaves because I'm sure that AT LEAST one of the four current chr's will flip again...
 
KDM 7000 said:
QUESTIONS I HAD IN MIND SINCE LAST NIGHT:

Why would Cumulus add ANOTHER hit music channel rather than just tweaking and improving the hit music station they already have on a HUGE signal?
Click to expand...

Because, FOR THE MILLIONTH TIME, the Hot AC-lean is successful - if they programmed Q100 like they're programming 97.9, ratings would GO DOWN
 
KDM 7000 said:
And if they are both "top 20 hits," then which top 20 station is playing the real top 20?
Click to expand...

Several people in other threads mentioned the stations being based on XM's 20 on 20, but at least from my understanding that doesn't mean the "Top 20". It's 2000s. Just like they have 80s on 8, 90s on 9, etc. I don't have satellite, but my wife does and whenever she's put on 20 on 20, I hear a good number of songs that I hadn't even heard before and certainly were not in the current Top 20. Anyway, meant to mention that in one of the other threads since that's my interpretation of it.
 
Q100's 20 on 97.9 is the newer Pop hits, I thought? Anyway, Clear Channel now has 2 music stations playing Hits and so does Cumulus. This is too funny!
 
Nate Wesley said:
ShawtyBlack_ATL said:
Q100's 20 on 97.9 is the newer Pop hits, I thought? Anyway, Clear Channel now has 2 music stations playing Hits and so does Cumulus. This is too funny!
Click to expand...

http://en.wikipedia.org/wiki/Flanking_maneuver
Click to expand...
Yes, but now we have six signals--five of which are full power, class C-something--playing some variation of CHR or hot AC. That's a lot. And it won't last.

I think Wild will be the obvious odd man out. My guess is that Star or B will have to do something as well if they suffer a lot of CHR collateral damage from the Q vs. Power battle.
 
show me ONE market where a translator rebroadcasting an AM station or an HD2 or HD3 signal gets decent ratings. Just one...
 
FLjack2 said:
show me ONE market where a translator rebroadcasting an AM station or an HD2 or HD3 signal gets decent ratings. Just one...
Click to expand...
Doesn't Cumulus have a translator in another market that does comedy bits that's pulling a 3-4 share?
 
FLjack2 said:
show me ONE market where a translator rebroadcasting an AM station or an HD2 or HD3 signal gets decent ratings. Just one...
Click to expand...

As I have stated in another post: antenna height above terrain is a key. True it takes power to penetrate buildings with concrete and steel and to fend off adjacent channel signals, but out here in the hinterlands, the Cumulus translators work almost as well as 100.5 on all three of the vehiecles I normally drive. IIRC they are on the same tower (Westin Peachtree Center the old 92.9 and 94.1 site) as 100.5. Sometimes they get clobbered by adjacent channel stations but 93.7 being in mono works to the Cherokee - Pickens line on 575 on all three of the vehicles I drive.
 
atlantaboy said:
KDM 7000 said:
QUESTIONS I HAD IN MIND SINCE LAST NIGHT:

Why would Cumulus add ANOTHER hit music channel rather than just tweaking and improving the hit music station they already have on a HUGE signal?
Click to expand...

Because, FOR THE MILLIONTH TIME, the Hot AC-lean is successful - if they programmed Q100 like they're programming 97.9, ratings would GO DOWN
Click to expand...

Then why doesn't Q100 just go Hot AC full time?.....that's what it sounds like to me every time I listen to it......
 
jabba17 said:
Doesn't Cumulus have a translator in another market that does comedy bits that's pulling a 3-4 share?
Click to expand...

I believe you're thinking of Funny 102.5, which is KCMO-FM HD2 in Kansas City. It started off in the high 2 share to low 3 share range but is down to 1.5-2.5 range now. It's still better than KCMO 710 does, though!
 
Kent said:
jabba17 said:
Doesn't Cumulus have a translator in another market that does comedy bits that's pulling a 3-4 share?
Click to expand...

I believe you're thinking of Funny 102.5, which is KCMO-FM HD2 in Kansas City. It started off in the high 2 share to low 3 share range but is down to 1.5-2.5 range now. It's still better than KCMO 710 does, though!
Click to expand...

That was the one. I wonder why it has fallen off a whole point (which is a lot for a smaller station) since May...and I wonder what it does in the money demos.
 
FLjack2 said:
show me ONE market where a translator rebroadcasting an AM station or an HD2 or HD3 signal gets decent ratings. Just one...
Click to expand...

In Birmingham, AL, Clear Channel has added three 'stations' this way: One mainstream urban 'The Beat', one urban gospel 'Hallelujah', and one active rocker 'The Vulcan'. With the latest [useless] 12+ Arbitron ratings that came out yesterday, each has averaged just above or just below a 2. Not notable, until you realize that each of the individual three out-rates a sports talker on a C2 FM, and a 100kw talk radio rimshotter.
 
Do you think this 20 on 97.9 format will last long term or will it just flip again in a few years?

And how much damage can the 97.9 translator signal do to other competing regular signal radio stations? Did B98.5 or Star 94 suffer at all from Journey's existence?
 
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