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The "New" Rock Alternative

R

radiolover78

The Alternative station I listen to is 92.7/96.9 WRRV in Middletown, NY. It is a good station, but I don't get why they have the slogan, "The New Rock Alternative" when they play music from as early as 1990. Their focus is playing and introducing new rock, but they do play a good chunk of hits that are over five years old, up to fifteen years old. Shouldn't they say "The Rock Alternative" or something like that? Whats your opinion on this?

Are there any other stations like this that has the same type of slogan but doesn't play just "new" rock alternative?

Is there something I'm missing?
 
> The Alternative station I listen to is 92.7/96.9 WRRV in
> Middletown, NY. It is a good station, but I don't get why
> they have the slogan, "The New Rock Alternative" when they
> play music from as early as 1990. Their focus is playing and
> introducing new rock, but they do play a good chunk of hits
> that are over five years old, up to fifteen years old.
> Shouldn't they say "The Rock Alternative" or something like
> that? Whats your opinion on this?
>
> Are there any other stations like this that has the same
> type of slogan but doesn't play just "new" rock alternative?
>
>
> Is there something I'm missing?
>

I mentioned this awhile back, alot of 90's rock gets played even though "new" is in their slogan.

Please RRV, move your 90's rock to sister PDH and focus on 2000 and beyond only.
 
> > The Alternative station I listen to is 92.7/96.9 WRRV in
> > Middletown, NY. It is a good station, but I don't get why
> > they have the slogan, "The New Rock Alternative" when they
>
> > play music from as early as 1990. Their focus is playing
> and
> > introducing new rock, but they do play a good chunk of
> hits
> > that are over five years old, up to fifteen years old.
> > Shouldn't they say "The Rock Alternative" or something
> like
> > that? Whats your opinion on this?
> >
> > Are there any other stations like this that has the same
> > type of slogan but doesn't play just "new" rock
> alternative?
> >
> >
> > Is there something I'm missing?
> >
>
> I mentioned this awhile back, alot of 90's rock gets played
> even though "new" is in their slogan.

Speaking of the same area...K104 carried the "all new" K104 for way longer then necessary a while ago...and then again when the had 107 for a bit. Just my $.02




> Please RRV, move your 90's rock to sister PDH and focus on
> 2000 and beyond only.

I agree. I grow frustrated of hearing classic Nirvana every 2 hours. Granted Nirvana is a legend and such...but RRV has a tendency to play old Nirvana, Pearl Jam, Oasis etc alot. Still a great alternative station though.
>
 
>
>
>
>
> > Please RRV, move your 90's rock to sister PDH and focus on
>
> > 2000 and beyond only.
>
> I agree. I grow frustrated of hearing classic Nirvana every
> 2 hours. Granted Nirvana is a legend and such...but RRV has
> a tendency to play old Nirvana, Pearl Jam, Oasis etc alot.
> Still a great alternative station though.
> >
>

WPDH does play quite a bit of newer rock than most "classic" rock stations do (this in my opinion, simply a "rock" station even though their focus is classic rock).

But, I think its ok if WRRV continues to play the old Nirvana, Oasis, Pearl Jam, etc.

It is a great station no matter what though.
 
> The Alternative station I listen to is 92.7/96.9 WRRV in
> Middletown, NY. It is a good station, but I don't get why
> they have the slogan, "The New Rock Alternative" when they
> play music from as early as 1990. Their focus is playing and
> introducing new rock, but they do play a good chunk of hits
> that are over five years old, up to fifteen years old.
> Shouldn't they say "The Rock Alternative" or something like
> that? Whats your opinion on this?
>
> Are there any other stations like this that has the same
> type of slogan but doesn't play just "new" rock alternative?
>
>
> Is there something I'm missing?
>

Well, speaking as a (rather limited) programmer, I can see a justification in playing classics while introducing mew music. I've taken a different path, in that my classics are disproportionately from the 80's, since "new alternative" seems to be taking a lot of cues from Gang Of Four, The Pixies, The Cure and Joy Division/New Order, rather than Nirvana/Bush/Pearl Jam/STP.

Funny thing is, it all sounds surprisingly new.

-Sean
Altrok Radio at http://www.altrokradio.com
Playing When Posted: Paul Weller, "Come On/Let's Go"
 
I think using "The New Rock Alternative" as a positioner is dumb.....and I agree, it does imply that you would play nothing but new or newer music. In my experience as a programmer I've found that my station sounded most alive when effectively mixing in the new music with the classics from the 90s that Sean mentioned, and some the stuff from the 80s that Sean mentioned. An example would be a few weeks ago when I played TMBG into Nirvana into Coldplay...sounded killer on the air and actually generated a few positive phoners later that hour.

In some respect I think using a type of "generic" positioner works best for an "alternative rock" station.....kind of like FM949's "It's About The Music." It frees them up to play whatever they believe the audience wants to hear without being fearful of having to stay within a certain paradigm. <P ID="signature">______________
Ben Toplek
DJ/WBWC</P>
 
> I think using "The New Rock Alternative" as a positioner is
> dumb.....and I agree, it does imply that you would play
> nothing but new or newer music. In my experience as a
> programmer I've found that my station sounded most alive
> when effectively mixing in the new music with the classics
> from the 90s that Sean mentioned, and some the stuff from
> the 80s that Sean mentioned. An example would be a few
> weeks ago when I played TMBG into Nirvana into
> Coldplay...sounded killer on the air and actually generated
> a few positive phoners later that hour.
>
> In some respect I think using a type of "generic" positioner
> works best for an "alternative rock" station.....kind of
> like FM949's "It's About The Music." It frees them up to
> play whatever they believe the audience wants to hear
> without being fearful of having to stay within a certain
> paradigm.
>

Both of you brought up good points. If anyone misunderstood, I wasn't complaining about the station (WRRV) mixing in classic 90s alternative, I just thought the positioner is incorrect. It should be "927/969 WRRV The Hudson Valley's Rock Alternative" or some to that extent.
 
> The Alternative station I listen to is 92.7/96.9 WRRV in
> Middletown, NY. It is a good station, but I don't get why
> they have the slogan, "The New Rock Alternative" when they
> play music from as early as 1990. Their focus is playing and
> introducing new rock, but they do play a good chunk of hits
> that are over five years old, up to fifteen years old.
> Shouldn't they say "The Rock Alternative" or something like
> that? Whats your opinion on this?
>
> Are there any other stations like this that has the same
> type of slogan but doesn't play just "new" rock alternative?
>
>
> Is there something I'm missing?
>

The majority of alternative rock stations use "The New Rock Alternative" but I'm guessing that using the term "new" represents "new era" of rock music (as early as late 80's to mid 90's) and not like the latest rock music of today. <P ID="signature">______________
FCC=Freakin' Clear Channel</P>
 
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