I was just looking at the new ratings that came out yesterday. I listen to mainly the big rock stations in the city (Q95 Jack Track and WKLU). It was odd to see that WKLU and Track had sharp drops in their ratings while Jack moved up a bit. Why is it that there would be such a dramatic slide in the ratings for two and an increase for another? It seems to me they basically all play the same stuff. So why would WKLU and Track suffer while Jack climbs and Q95 basically has no change?
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The New Rock Ratings
- Thread starter radiowannab
- Start date
bigtime said:Track is not really a rock station. They are more of a rhythmic oldies stations.
The Track is indeed the least like the others mentioned.
They had narrowed the playlist this summer and early fall and it was reflected in lower numbers.
Entercom has since re-expanded the list and re-imaged the station with a new voice guy and new positioner.
the full Fall book will be a better measurement of the changes.
Jack has also tweaked the music recently, although not as much and not as dramatically...maybe that is already showing up in the trends.
B
badstevie
Guest
Well, obviously the big "World Record" stunt didn't pay off at all. I enjoy a good stunt now and then, but that thing was so badly executed, and sounded so phony on the air that it may have actually hurt them.
Lately, to my ears, the music is unfocused. You might hear a weird old 60's oldie, and than an obscure classic rocker that don't really work together. Russ missed his chance to unload WKLU for big money a year ago when he had the numbers. Best thing for this station to do now is to go oldies. There's a 4 share out there waiting for somebody to grab it! Takes some work and creativity to sell it, but it can be done. Hire some of the old 104.5 staff. Scott Roddy's already working for you, and he'd jump at the chance to come back to Indy and do it.
Lately, to my ears, the music is unfocused. You might hear a weird old 60's oldie, and than an obscure classic rocker that don't really work together. Russ missed his chance to unload WKLU for big money a year ago when he had the numbers. Best thing for this station to do now is to go oldies. There's a 4 share out there waiting for somebody to grab it! Takes some work and creativity to sell it, but it can be done. Hire some of the old 104.5 staff. Scott Roddy's already working for you, and he'd jump at the chance to come back to Indy and do it.
Lack of Talent on WKLU. As a PD, when you base your hiring decisions on NOT hiring anyone that can challenge you for your job - you're going to sound like a 2.4 rating station.
Summer of 05, WKLU had an overall of 4.8, now 2.4, at this rate, in less than a year - WKLU will have gone ALL THE WAY back to Quinn's 2003 rating of 1.2 --
Are you enjoying this Radio Pirate? Keep up the good work in Columbus!
Summer of 05, WKLU had an overall of 4.8, now 2.4, at this rate, in less than a year - WKLU will have gone ALL THE WAY back to Quinn's 2003 rating of 1.2 --
Are you enjoying this Radio Pirate? Keep up the good work in Columbus!
Yes, Bruce Quinn's WKLU had a 1.2 in ratings. However this doen't tell the whole story.
Bruce used community events, high school sports, and special shows to pay the bills.
These things broght in money and sank his overall ratings.
The ratings for Bruce The Radio Pirate mid-days on the station compare with, or beat
those of Russ. Sorry!
Oh, and I see that Bruce has won a big victory at the FCC for his community radio low power FM cause. It was sly of him to use Indiana University to gain national attention.
Bruce used community events, high school sports, and special shows to pay the bills.
These things broght in money and sank his overall ratings.
The ratings for Bruce The Radio Pirate mid-days on the station compare with, or beat
those of Russ. Sorry!
Oh, and I see that Bruce has won a big victory at the FCC for his community radio low power FM cause. It was sly of him to use Indiana University to gain national attention.
That makes sense to me, yet I constantly hear management explain that no agencies will buy spots on oldies stations. Someone needs to explain why that's the case...walk in Menards & WalMart and what is playing on their in house sound system...OLDIES. Not a "mainstream format" like Country, CHR or AC. It's like the big chains have figured out that Oldies is the best choice for in-store listening, but once the customer leaves the store, their musical taste changes in the blink of an eye. Yes, it can be done...as long as you have a sales staff in the demo that BELIEVES in the product. A local version of the XM 60's channel would hit the spot...badstevie said:Best thing for this station to do now is to go oldies. There's a 4 share out there waiting for somebody to grab it! Takes some work and creativity to sell it, but it can be done. Hire some of the old 104.5 staff. Scott Roddy's already working for you, and he'd jump at the chance to come back to Indy and do it.
E
EStreeter
Guest
R and R only appears to provide the 12+ ratings. That is nice to have access to but doesn't always tell the whole story. This is especially true for Classic Rock stations that go for the coveted 25-54 demo. Anyone have an Arbitron Book they care to share?
I'd be curious to see what WKLU did 25-54 and how they compared to Jack. That is where the ad money is. And while Im sure they are very disappointed with their numbers overall, as long as they stay strong in 25-54 they can still sell ads and make money. If anyone can shed light on those numbers it would tell a much clearer story of how the Rock Stations are doing. Win the 25-54, win the dollars.
I'd be curious to see what WKLU did 25-54 and how they compared to Jack. That is where the ad money is. And while Im sure they are very disappointed with their numbers overall, as long as they stay strong in 25-54 they can still sell ads and make money. If anyone can shed light on those numbers it would tell a much clearer story of how the Rock Stations are doing. Win the 25-54, win the dollars.
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