The New Sound of 973 The Coast

[Muzikboyfl]

Interesting....seems like a total attack on MIA. The new images take the "point" out of 97"."3 and focusing on 90's, 2000's, Now. They also revamped the website.
I'm surprised MIA has lasted this long with their 90's to Now format and voicetracking of Paul Cubby Bryant, Wendy Wild, and Joey Brooks. They are up against a station that has been established and around longer, familiar South Florida DJ's (Julie Guy, Kimba, Gnarly) and above all ARE LIVE and LOCAL. Based on what the Coast is playing, I guess it's an attack on Y100 as well.

Thoughts?

 

[cd637299]

I wouldn't mind a station actually going after Easy 93, only with mellower & older stuff----ah but that's just me.....ain't gonna happen.

MIA is playing outside at my job. I noticed the same song played 3.5 hours later or so. I thought that kind of radio is long in the past. Guess not.

Coast's music seems to be pretty much the same, isn't it?

cd

 

[Muzikboyfl]

minus the 80's. I've been listening all morning, haven't heard a repeat ...yet. More Mainstream Top 40 is being played.

 

[Nocturnalstate]

by any chance have they picked up a new pd allready ?

 

[Muzikboyfl]

DUNNO....but that could be the reason for the re-image. Remember Gary Williams is only doing Easy 93.1 now.

 

[ScottBurns]

I understand that 80s music does not attract the money demo anymore, but Coast really seemed to have a loyal following. Most of that loyalty was based on their 80s weekends.

Coast really needs some sort of identity. Maybe the new moniker is a stab at that. I would like to see them succeed, especially since they are more live and local than MIA.

 

[johntherogger]

Never should have dropped the 80s weekends....biggest mistake in radio history

I wish them luck but I doubt they'll ever pull numbers like they use to after really ****ing off their listeners....I included. Hell I moved to Miami for their 80s weekends and 80s parties.....since it's no more, i moved away to another state.

Can't help but say I was way more attracted to Miami when the Coast aired 80s than the latter

 

[ScottBurns]

If SHE actually had some personalities - and all-request 80s weekends - 103.5 could go a long way in making up for the loss of Coast's 80s focus. As I have written before, snagging Gnarly from Coast would bring listeners. He has a good following. But this is 2013 and we are talking about a Clear Channel station.

 

[Nocturnalstate]

Never should have dropped the 80s weekends....biggest mistake in radio history

I wish them luck but I doubt they'll ever pull numbers like they use to after really ****ing off their listeners....I included. Hell I moved to Miami for their 80s weekends and 80s parties.....since it's no more, i moved away to another state.

Can't help but say I was way more attracted to Miami when the Coast aired 80s than the latter

LMAO are you serious ?? i hear their playing 80's now in antarctica... anyway with all that money youve spent moving from state to state looking for 80's music you could have bought every and any 80's tune times 100 on i-tunes for pennys... www.itunes.com ...

 

[Ai4i]

How will JTR make it to Antarctica when he spent all his $$ moving to Miami and now he apparently can not afford one of those special radios that can get WFLC-HD2, "All Eighties All The Time"?

 

[cd637299]

How will JTR make it to Antarctica when he spent all his $$ moving to Miami and now he apparently can not afford one of those special radios that can get WFLC-HD2, "All Eighties All The Time"?

[deleted---nothing to see here...cd]

 

[Ai4i]

[deleted---nothing to see here...cd]

The notifications had already gone out...ah yes, our "Angel of the Morning"!

 

[cd637299]

[deleted---nothing to see here...cd]

The notifications had already gone out...ah yes, our "Angel of the Morning"!

Hmmm, then I guess there is no point in modifying anything around here....not exactly "The Sweetest Thing" about RD....

cd

 

[Ai4i]

Hmmm, then I guess there is no point in modifying anything around here....not exactly "The Sweetest Thing" about RD....

Criticizing RD and, "...knowing it ain't really smart"

 

[davideduardo]

I understand that 80s music does not attract the money demo anymore, but Coast really seemed to have a loyal following. Most of that loyalty was based on their 80s weekends.

25-54 is the money demo, and 80's music hits right in the center of 25-54.

Coast on weekends, looking at 2012, generally underperformed the station 6 AM - 7 PM weekday average. Less than half the total cume visited them on weekends.

WFEZ, for example, averaged in 2012 about 60% higher weekly TSL... meaning that the "loyalty" to WFLC was not that great. Obviously, since Arbitron never approved the "affinity metric" they were working on, we can't measure loyalty except in an oblique manner; stations with more competitors for the core will have lower TSL and stations, like WFEZ, at the high end of the sales demo, may have higher TSL due to fewer other options for listeners.

 

[radioresearcher]

I understand that 80s music does not attract the money demo anymore, but Coast really seemed to have a loyal following. Most of that loyalty was based on their 80s weekends.

25-54 is the money demo, and 80's music hits right in the center of 25-54.

Coast on weekends, looking at 2012, generally underperformed the station 6 AM - 7 PM weekday average. Less than half the total cume visited them on weekends.

WFEZ, for example, averaged in 2012 about 60% higher weekly TSL... meaning that the "loyalty" to WFLC was not that great. Obviously, since Arbitron never approved the "affinity metric" they were working on, we can't measure loyalty except in an oblique manner; stations with more competitors for the core will have lower TSL and stations, like WFEZ, at the high end of the sales demo, may have higher TSL due to fewer other options for listeners.

David:

I think there's a misconception that WFEZ is old. Their 25-54 adult and women numbers are pretty big. Wonder how they are converting because they're now tied or beating Lite in key cells and they're not just 45+

 

[davideduardo]

David:

I think there's a misconception that WFEZ is old. Their 25-54 adult and women numbers are pretty big. Wonder how they are converting because they're now tied or beating Lite in key cells and they're not just 45+

WFEZ discovered that, in Miami, the old-leaning WDUV model did not work because the 45+ and 55+ Cuban population did not know those songs; they also saw that the influence of the retirement community in South Florida was much less than anticipated. So they moved much younger in sound.

Interestingly, they ended up doing that for WDUV too. That station had been around 15th in 25-54 for decades. Now, it is approaching top 5 status.

It's now got near 10% in 35-44, 25% 45-54 and 45% 55+. Top heavy, but enough 35-54 to be very very competitive.

 

[OMFLA9]

I've really enjoyed their "new sound" and the music keeps me interested every song lately. I notice they are actually playing songs from the 1990's mixed in more than 93.9 is. Does anyone know if they hired a new program director yet?

 

[radioconsultant101]

No new PD yet. A friend interviewed with The GM and Gary Williams yesterday. Gary's still running both stations.
With Y-100, MIA and Now Coast all playing the hits, it's a very crowded field. Will be interesting to see who wins the battle.

Still amazing to me that Steve Smith blew up a top performing station last year for an even tougher battle.

 

[OMFLA9]

Found out today by calling the station that there is an APD doing Coast and they are interviewing for a Coast PD. anyone seen any ratings since they made all these changes?