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The "NEW" Star 94.1
- Thread starter RadioFreak69
- Start date
Strong new imaging is being put into place, too. Star's becoming a more "music-centric conversational station."
Oxymoronic, I know.
Oxymoronic, I know.
Yikes! Not sure if the difference between being 13th and being 1st is adding ".1" to the end of the frequency. That seems like corporate radio overthinking. You can schmooze all the agencies you want with bands that had a hit 18 months ago. It won't mean a thing if you can't get ratings.
Gotta agree. Without a major re-branding, this "change" seems sorta lame.
The new Star 94.1 logo with the shooting star looks like NBC's "The More You Know" commercial.
Nice to see a new logo. The current one was launched in 1991 I believe, after a very short-lived one used from the launch in late 1989.
I remember when it was "Star 94 Effem" ...for years! (Star 94 FM) This was in the "No heavy metal, no rap, and the music only stops twice an hour" days.
Man... #13. 94 hasn't been this low since the interim period between McKee and McCoy.
I remember when it was "Star 94 Effem" ...for years! (Star 94 FM) This was in the "No heavy metal, no rap, and the music only stops twice an hour" days.
Man... #13. 94 hasn't been this low since the interim period between McKee and McCoy.
From Star 94 To Star 94.1? Anything to get their numbers up.
Seriously, they have been this low at times since the end of Steve & Vikki. Scott Lindy had them back up for a while. And under Entercom and PD Tony Lorino, they've had a few good months.
I'm not putting much stock into the January numbers by themselves. Given Star's ratings in the few prior months, the January results look a little fluky. I tend to look at trends.
They are indeed making a big change with a morning show in afternoon drive. It worked for Cindy & Ray years ago, but Steve & Vikki were still there. Entercom does do well with the same setup for their Hot AC's in a couple of markets. This will be interesting.
Seriously, they have been this low at times since the end of Steve & Vikki. Scott Lindy had them back up for a while. And under Entercom and PD Tony Lorino, they've had a few good months.
I'm not putting much stock into the January numbers by themselves. Given Star's ratings in the few prior months, the January results look a little fluky. I tend to look at trends.
They are indeed making a big change with a morning show in afternoon drive. It worked for Cindy & Ray years ago, but Steve & Vikki were still there. Entercom does do well with the same setup for their Hot AC's in a couple of markets. This will be interesting.
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