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The New Star 96.1

SirRoxalot said:
Well, not exactly "Live,"
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The only difference is the automation doesn't open a mic. But the music is being mixed live and is coming off the same hard drive located in Buffalo. The music is always recorded regardless of whether or not it's hosted. Then again, name all the live hosts on Spotify.

But I've been listening for several hours and the only 'repetition' I've heard was for Taylon Swift's Karma, which is the #1 song this week. It would typically get a spin every two hours, and that's exactly what I heard. The rest is a curated mix of Hot AC songs, rotated constantly at different ratios in the way one programs a music station. Will they update it? Why not? It's very easy. In fact if they program it, they can have the automation update the music when the new chart comes out every week.
 
Just for laughs I took a look at WTSS on Mediabase, and they're still monitoring and tracking airplay, even though it's K-Love. So I was able to see their music rotation, and it's not very different from a Hot AC. The heavies get 60-65 spins a week. TobyMac is #1 this week. No surprise, being he's one of the top stars in the format. I would guess some casual listeners will tune in to 102.5 and get hooked. If they don't pay close attention to the lyrics, it'll sound just like Star.
 
Rusty Bridges said:
It's long intrigued this radio observer as to why any substantial number of people would listen to a commercial radio station streaming on-line, given the choices of Spotify, Pandora, Sirius/XM, "owned music," etc.
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Radio isn’t something I'm willing to work at to enjoy. Spotify and Pandora require work. If I don’t do some sort of mixing or addition to the variety that I don’t usually want to do, I get tired of their stale playlists quickly.

I have SiriusXM and do use it frequently, but it only offers one channel of each format. When that one plays something I don’t like, I go to something similar via terrestrial or streaming a distant station.
 
The Star 102.5 stream currently has the advantage of not having commercials. Of course, that means it's losing money since Audacy has to pay rights fees for the music. Putting it on an HD2 channel reduces, but doesn't eliminate those fees. Will they eventually start loading up with dollar-a-holler commercials at some point? I can't imagine Audacy not wanting to make a profit if the stream shows that it has listeners.
 
TheBigA said:
Just for laughs I took a look at WTSS on Mediabase, and they're still monitoring and tracking airplay, even though it's K-Love. So I was able to see their music rotation, and it's not very different from a Hot AC. The heavies get 60-65 spins a week. TobyMac is #1 this week. No surprise, being he's one of the top stars in the format. I would guess some casual listeners will tune in to 102.5 and get hooked. If they don't pay close attention to the lyrics, it'll sound just like Star.*
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Most interesting in many ways, "A," particularly that Mediabase is still monitoring as if 102.5 was Hot AC Star. A few threads ago I suggested the possibility* that a few sets of ears might stay with 102.5. One particular radio maven countered that I had no clue as to the music and format preferences of Women, that the formats were so drastically dissimilar that K-Love couldn't possibly retain any Star listeners. As you noted here, casual listeners may in fact tune in, "check-to-see," or remain on the frequency out of habit, "and get hooked." A ten share? No, of course not. A 50 thousand weekly cume? No, indeed. But a hundred or two AQH listeners each week? Possibly. Sure, it's a drop in the bucket, but every drop counts. Especially if they wind up writing a check to EMF.
 
Rusty Bridges said:
Most interesting in many ways, "A," particularly that Mediabase is still monitoring as if 102.5 was Hot AC Star.
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In point of fact, the format is still identified on the Mediabase site as Hot AC. It's also still listed as owned by Audacy. It usually takes some time for the changes to go through. But no question that it's monitoring K-Love, because besides TobyMac, I see MercyMe, For King & Country, Steven Curtis Chapman, and other CCM artists.
 
Okay fine. Since there is CLEARLY NO LAW in place to prevent a Star anything from being on the air on the internet, it's time to launch a fresh new Star Buffalo and really confuse people with the same music under a fresh new third choice for Buffalo.
Easy enough to do also...
 
Rusty Bridges said:
Most interesting in many ways, "A," particularly that Mediabase is still monitoring as if 102.5 was Hot AC Star. A few threads ago I suggested the possibility* that a few sets of ears might stay with 102.5. One particular radio maven countered that I had no clue as to the music and format preferences of Women, that the formats were so drastically dissimilar that K-Love couldn't possibly retain any Star listeners. As you noted here, casual listeners may in fact tune in, "check-to-see," or remain on the frequency out of habit, "and get hooked." A ten share? No, of course not. A 50 thousand weekly cume? No, indeed. But a hundred or two AQH listeners each week? Possibly. Sure, it's a drop in the bucket, but every drop counts. Especially if they wind up writing a check to EMF.
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And I still 100% stand by what I said! You all seem to forget your all men! Not one woman on this board! So you can obviously speak for the casual female listener?? It’s funny because every female star 102.5 listener I’ve spoken to were wise to the change and dropped it from their preset. Not the same listener! If they had any listeners like that they chased them away when they added more aggressive rap and top 40. Again a Christian woman isn’t going to listen to Tu Pac and Eminem which were in consistent rotation
 
Majic rockstar said:
And I still 100% stand by what I said! You all seem to forget your all men! Not one woman on this board! So you can obviously speak for the casual female listener?? It’s funny because every female star 102.5 listener I’ve spoken to were wise to the change and dropped it from their preset. Not the same listener! If they had any listeners like that they chased them away when they added more aggressive rap and top 40. Again a Christian woman isn’t going to listen to Tu Pac and Eminem which were in consistent rotation
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FWIW, anecdotally, my wife was a STAR 102.5 listner. She's not listining to K-LOVE and now goes between the New Star and Kiss, usually P1 with STAR.
 
I hope the hotels in Niagara falls have updated their alarm clock radios.
Embassy suites already had the information wrong to begin with. They had a sticker marking stations/formats that changed years ago.
Those stickers never got updated in a dog's age.
If the radio dial is set to 102.5 there will be a very religious wake up call for guests who stay there!
 
TheBigA said:
Just for laughs I took a look at WTSS on Mediabase, and they're still monitoring and tracking airplay, even though it's K-Love. So I was able to see their music rotation, and it's not very different from a Hot AC. The heavies get 60-65 spins a week. TobyMac is #1 this week. No surprise, being he's one of the top stars in the format. I would guess some casual listeners will tune in to 102.5 and get hooked. If they don't pay close attention to the lyrics, it'll sound just like Star.
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I disagree with that last sentence.

K-Love's playlist and the present day CCM format in general has a noticeably softer complexion than the secular Hot AC playlist found on the late Star 102.5.
 
KurtLockport said:
If I worked there, they'd all be set to 1340-its the safest option.
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Have you tried to listen to a low power AM inside a hotel or office building? Generally, they do not overcome the man-made noise. Translators have a hard time getting into buildings unless the transmitter is very nearby.
KurtLockport said:
If they want music, set it to Big WECK.
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In Niagara Falls? Which translator penetrates buildings that far north?

Both stations you suggest are definitely for mostly local "oldsters" and not going to be of any interest to hotel guests.
 
DavidEduardo said:
Have you tried to listen to a low power AM inside a hotel or office building? Generally, they do not overcome the man-made noise. Translators have a hard time getting into buildings unless the transmitter is very nearby.

In Niagara Falls? Which translator penetrates buildings that far north?

Both stations you suggest are definitely for mostly local "oldsters" and not going to be of any interest to hotel guests.
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When WJJL DID play oldies, they were the better example...too bad they went WEBR Standards. They pick up so well in Embassy suites.
 
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