The New WDJO "Oldies 1160"

[WizOfRadio]

Wow, a lot of negatives from Arbitron about Dusty, to bad Pat Berry was such a poor sales rep that he can only sell ratings,GOOD sales people sell the sizzle not the numbers,take some of the blame yourself Pat, you only know how to dish it out,accept the fact that you were not that good on TV or radio and just as bad at sales,now go get a job driving a taxie and don't run over anybody, I hope you know your way around Cincy, because you don't know a whole lot about the broadcastng business, Oh yes, 1160 will do well because they won't hire sales people like you.

 

[cr8tvslr]

> Wow, a lot of negatives from Arbitron about Dusty, to bad
> Pat Berry was such a poor sales rep that he can only sell
> ratings,GOOD sales people sell the sizzle not the
> numbers,take some of the blame yourself Pat, you only know
> how to dish it out,accept the fact that you were not that
> good on TV or radio and just as bad at sales,now go get a
> job driving a taxie and don't run over anybody, I hope you
> know your way around Cincy, because you don't know a whole
> lot about the broadcastng business, Oh yes, 1160 will do
> well because they won't hire sales people like you.
>

The demo's for this format will require a very promotional and creative sales
department. For this format and with the best case scenario market share, the agencies won't even be a factor. I've been involved in several start ups and it takes building the station up one direct account at a time.

No doubt, given time, focus and yes passion this is a station that can perhaps crack 750K a year, which is the type of nut you need to look at for an LMA plus expenses. The real question is if the backers have the patience and staying power to make it happen. Never before has 1160,1180,1230 or any of the other low powered Cincinnati AM stations made it to this point and that
has been with what have been some pretty hot niche formats and enviable sport franchises. Of course correcting the nightime signal which kills 1160's AM and PM drive in the Fall and Winter, could be the wild card!

I wish the new operators well, if for no other reason than it has made for some pretty interesting postings on the message board!

 

[WizOfRadio]

That's about right.
I have been told by a reliable source at the station that calls to the stations sales department have been steady in the past two days from some Agencies who's
clients want to be on the station as soon as the format begins with all the air personalities in place.I have been told that there's a BIG kick-off party planned as well BUT can't disclose the date and location yet, that will come soon with the first WDJO on air promotional announcement.For all you folks that have been enjoying the station stay with it,it only gets better, for those na'sayers,tune in to Springer or something else to rag on, WDJO 1160 was not programmed for you.