Variety Talk. Pop culture, politics, sports, entertainment and lifestyle content all under one roof. People are tiring of all political talk, especially after the election. If you don't like the x's and o's of politics, or the x's and o's of sports, but you like talk, what's available? Right now , nothing. But there is a hunger for it. Go into any bar or pub and people are talking about a variety of things, not just politics and sports. So why not on the radio. I'm not talking about that ill conceived Hot Talk format that CBS did years back with WBCN. It was way too young and male. I'm talking about an older version of the format with a variety of topics delivered with a humorous touch. The fear mongering serious approach of talk radio is coming to an end. People want to be uplifted and entertained. The fact is that the most popular and highest rated radio shows are humor based personality morning shows. So if it works in the morning, why not the rest of the day ? Right now there's nothing.
Political Talk demos ( 55+ ) are way to old to sell to advertisers, and this format would appeal to a listener between 35 and 55. PPM has shown that most listeners of music stations are tuning out once a commercial comes on, so basically advertisers are wasting their money on music stations because the listener is already gone. But listeners of talk are known to stay and hear the commercials, especially live reads. Their ratings may not be as high as music stations, but their listeners aren't scared off by commercials because they're already there for talk. A smart broadcaster can make big money by selling that fact to their advertisers.
So the big question.What station in Boston could pull this off?
Political Talk demos ( 55+ ) are way to old to sell to advertisers, and this format would appeal to a listener between 35 and 55. PPM has shown that most listeners of music stations are tuning out once a commercial comes on, so basically advertisers are wasting their money on music stations because the listener is already gone. But listeners of talk are known to stay and hear the commercials, especially live reads. Their ratings may not be as high as music stations, but their listeners aren't scared off by commercials because they're already there for talk. A smart broadcaster can make big money by selling that fact to their advertisers.
So the big question.What station in Boston could pull this off?
