• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

The next single...or a hot song on the album?

R

RussAllen

Guest
I never understood why some stations get caught up on "what the next single is".

Hypothetically speaking, if the next single isn't as hot as an album cut that hasn't been released as a single, are you really telling me you'd play "the single" instead of the hotter song? Perhaps this is why some CHR/RHY stations have an edge on some CHR/POP stations; because more often the CHR/POP stations get caught up on "the single".


Having said that....

My understanding is that "Don't Lie" was intended to be the 2nd single for BEP. "My Humps" started to get airplay at some CHR/RHY stations a few weeks back and the success story with that single started to spread (and so did airplay). Interscope started emailing mp3 files of "My Humps" to radio (we got one last week but it didn't matter cause we just edited the album version and put it on the air). Some stations my play both but I don't know if many CHR/RHY will play "Don't Lie".

But if they're both hits with your audience, why not play both :)<P ID="signature">______________
Free Lil Kim
April 29, 2005 5pm What a glorious day it was
</P>
 
> I never understood why some stations get caught up on "what
> the next single is".
>
> Hypothetically speaking, if the next single isn't as hot as
> an album cut that hasn't been released as a single, are you
> really telling me you'd play "the single" instead of the
> hotter song? Perhaps this is why some CHR/RHY stations have
> an edge on some CHR/POP stations; because more often the
> CHR/POP stations get caught up on "the single".
>
>
> Having said that....
>
> My understanding is that "Don't Lie" was intended to be the
> 2nd single for BEP. "My Humps" started to get airplay at
> some CHR/RHY stations a few weeks back and the success story
> with that single started to spread (and so did airplay).
> Interscope started emailing mp3 files of "My Humps" to radio
> (we got one last week but it didn't matter cause we just
> edited the album version and put it on the air). Some
> stations my play both but I don't know if many CHR/RHY will
> play "Don't Lie".
>
> But if they're both hits with your audience, why not play
> both :)
>

Reminds me of Eminem - Business, White America and Sing For The Moment. Business and Sing For The Moment got rotation as the unofficial "2nd single" on our local CHR stations back in 2002. Sing For The Moment later became an official single.
<P ID="signature">______________
</P>
 
It's really simple:

Play the hits.

That's where the individual programmer has to be worth their salt and figure out what the hit is. In the current case of BEP...

Well, I'm not going to say, because I know that people from my competition read this board. But you understand my point, I'd wager?<P ID="signature">______________
Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com

Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
</P>
 
> It's really simple:
> Play the hits.
> That's where the individual programmer has to be worth their
> salt and figure out what the hit is. In the current case of
> BEP...
> Well, I'm not going to say, because I know that people from
> my competition read this board. But you understand my
> point, I'd wager?

Right...Play the hits.

Like "Uh-Huh" by B2K and "Energy" by Natalie.

That'll get you a 4.2 while your competition gets a 7.2.

("oh, but according to our local research blah-blah-blah!")

For a guy that just got his ass handed to him by WCIL...you sure pretend to know the secret recipe on how to win in radio.

Puh-lease.
 
> > It's really simple:
> > Play the hits.
> > That's where the individual programmer has to be worth
> their
> > salt and figure out what the hit is. In the current case
> of
> > BEP...
> > Well, I'm not going to say, because I know that people
> from
> > my competition read this board. But you understand my
> > point, I'd wager?
>
> Right...Play the hits.
>
> Like "Uh-Huh" by B2K and "Energy" by Natalie.
>
> That'll get you a 4.2 while your competition gets a 7.2.
>
> ("oh, but according to our local research blah-blah-blah!")
>
> For a guy that just got his ass handed to him by WCIL...you
> sure pretend to know the secret recipe on how to win in
> radio.
>
> Puh-lease.
>

Um...did you read ATyler's post? He's pointing out that the programmer needs to FIND OUT the next BEP single, not just hits.

BTW, Will Smith is not rap.
 
> Um...did you read ATyler's post? He's pointing out that the
> programmer needs to FIND OUT the next BEP single, not just
> hits.

Yes...I read his post. I find it funny that a guy that thinks playing B2K's "Uh-Huh" and Natalie's "Energy" is smart programming. And then attempting to back it up claiming he's done his "research". Nothing more annoying than a failure pretending to know what he/she's talking about. Fact is...his station is losing and his competition is winning. Therefore, he's failing. Not an insult, just a fact.

"Yes, but we really made some inroads with the 18-34 demo blah-blah-blah"...

Oh, do shut it...'CIL is still kicking your ass 18-34. Stop with the pontificating already. You preach what you don't truly understand. You're just regurgitating rhetoric you've heard spouted a hundred times over by the "Programming Geniuses" you pretend to be friends with.

> BTW, Will Smith is not rap.

Will Smith sure as hell ain't rock, either!! And, I'd rather sandwich him between two non-rhythm records as opposed to playing the two pop/rock records together then playing Will into 50 Cent, wouldn't you??

Of course you would 'cuz you're a smart programmer.

Unlike ATyler.






<P ID="edit"><FONT class="small">Edited by AbacoDream on 08/01/05 12:48 AM.</FONT></P>
 
> Right...Play the hits.
>
> Like "Uh-Huh" by B2K and "Energy" by Natalie.
>
> That'll get you a 4.2 while your competition gets a 7.2.
>
> ("oh, but according to our local research blah-blah-blah!")
>
> For a guy that just got his ass handed to him by WCIL...you
> sure pretend to know the secret recipe on how to win in
> radio.
>
> Puh-lease.


You really don't get it, do you? ONE factor made the difference for WCIL-FM, that factor being that their morning show pulled something like a 28 share, P18-34. The rest of the day was virtually a dead heat. Musically, the stations are VERY similar.

I'm also fighting heritage, buddy... WCIL-FM has been in the game for better than 50 years. Rome wasn't built in a day, nor can you take down a heritage station in a single twelve week book.

But then again, what would you know? Where is your wonderful station with its market leading ratings? Oh, what's that? You're not a programmer? What a surprise.

Come to the market, listen to the two stations side-by-side, then open your mouth.

Until then, STFU.
<P ID="signature">______________
Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com

Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
</P>
 
> > Um...did you read ATyler's post? He's pointing out that
> the
> > programmer needs to FIND OUT the next BEP single, not just
>
> > hits.
>
> Yes...I read his post. I find it funny that a guy that
> thinks playing B2K's "Uh-Huh" and Natalie's "Energy" is
> smart programming. And then attempting to back it up
> claiming he's done his "research". Nothing more annoying
> than a failure pretending to know what he/she's talking
> about. Fact is...his station is losing and his competition
> is winning. Therefore, he's failing. Not an insult, just a
> fact.
>

You're right, two R&B tracks smashed together...yeah, not the best idea.

> "Yes, but we really made some inroads with the 18-34 demo
> blah-blah-blah"...
>
> Oh, do shut it...'CIL is still kicking your ass 18-34. Stop
> with the pontificating already. You preach what you don't
> truly understand. You're just regurgitating rhetoric you've
> heard spouted a hundred times over by the "Programming
> Geniuses" you pretend to be friends with.

I haven't looked at Kiss 92.7's numbers.

>
> > BTW, Will Smith is not rap.
>
> Will Smith sure as hell ain't rock, either!! And, I'd rather
> sandwich him between two non-rhythm records as opposed to
> playing the two pop/rock records together then playing Will
> into 50 Cent, wouldn't you?

Yeah, that would be poor programming. New rock, into maybe a pop recurrent or "We Belong Together", and then "Switch", and then probably 50's "Outta Control". Or maybe throw in Akon's "Bananza" (not "Lonely"...too old, already a recurrent).

>
> Of course you would 'cuz you're a smart programmer.
>
> Unlike ATyler.
>

I actually listened to some of ATyler's streamcast online (of course it skips all the time becuase I have dial-up, nothing else in my area...yet, Cable is coming in November), and it's actually pretty good. Yeah, sandwiching two R&B tracks together isn't a good idea, maybe in overnight, but overall, sandwiching two similar genres is not the best idea. Otherwise, Kiss 927 is a great station, if you dislike it, they should have some feedback thing.

And yes, it's VERY bad programming to just look at the CHR/Pop chart and mix things, you need some recurrents, and you need to look at new-familiar and genres before-hand. NO ONE just plays hits, or they're gonna get something in the 1-2 range in numbers.

Anyhow, "Don't Lie" seems to be the REAL single, as it just has entered the top 40, and their is a video for it, even though Ft. Meyers has "My Humps" in the top 5 (why?!).
 
> > > Um...did you read ATyler's post? He's pointing out that
> > the
> > > programmer needs to FIND OUT the next BEP single, not
> just
> >
> > > hits.
> >
> > Yes...I read his post. I find it funny that a guy that
> > thinks playing B2K's "Uh-Huh" and Natalie's "Energy" is
> > smart programming. And then attempting to back it up
> > claiming he's done his "research". Nothing more annoying
> > than a failure pretending to know what he/she's talking
> > about. Fact is...his station is losing and his competition
>
> > is winning. Therefore, he's failing. Not an insult, just a
>
> > fact.
> >
>
> You're right, two R&B tracks smashed together...yeah, not
> the best idea.
>
> > "Yes, but we really made some inroads with the 18-34 demo
> > blah-blah-blah"...
> >
> > Oh, do shut it...'CIL is still kicking your ass 18-34.
> Stop
> > with the pontificating already. You preach what you don't
> > truly understand. You're just regurgitating rhetoric
> you've
> > heard spouted a hundred times over by the "Programming
> > Geniuses" you pretend to be friends with.
>
> I haven't looked at Kiss 92.7's numbers.
>
> >
> > > BTW, Will Smith is not rap.
> >
> > Will Smith sure as hell ain't rock, either!! And, I'd
> rather
> > sandwich him between two non-rhythm records as opposed to
> > playing the two pop/rock records together then playing
> Will
> > into 50 Cent, wouldn't you?
>
> Yeah, that would be poor programming. New rock, into maybe a
> pop recurrent or "We Belong Together", and then "Switch",
> and then probably 50's "Outta Control". Or maybe throw in
> Akon's "Bananza" (not "Lonely"...too old, already a
> recurrent).
>

Actually, scratch that, "We Belong Together" is too rhythmic. Some kind of pop recurrent...I just can't put my finger on what would go there. Maybe this...

Foo Fighters - Best Of You
Lindsay Lohan - Rumors (they're are probably better things to go here)
Will Smith - Switch
50 Cent - Outta Control

...something like that.
> >
> > Of course you would 'cuz you're a smart programmer.
> >
> > Unlike ATyler.
> >
>
> I actually listened to some of ATyler's streamcast online
> (of course it skips all the time becuase I have dial-up,
> nothing else in my area...yet, Cable is coming in November),
> and it's actually pretty good. Yeah, sandwiching two R&B
> tracks together isn't a good idea, maybe in overnight, but
> overall, sandwiching two similar genres is not the best
> idea. Otherwise, Kiss 927 is a great station, if you dislike
> it, they should have some feedback thing.
>
> And yes, it's VERY bad programming to just look at the
> CHR/Pop chart and mix things, you need some recurrents, and
> you need to look at new-familiar and genres before-hand. NO
> ONE just plays hits, or they're gonna get something in the
> 1-2 range in numbers.
>
> Anyhow, "Don't Lie" seems to be the REAL single, as it just
> has entered the top 40, and their is a video for it, even
> though Ft. Meyers has "My Humps" in the top 5 (why?!).
>
 
"I haven't looked at Kiss 92.7's numbers."


We made some decent improvements, both 12+ and 18-34. I could make one point to AbacoDream that might shut him up, but that would be quoting statistics that are paid for.. and I'm not about to risk my job trying to shut some moron up.


"Yeah, that would be poor programming. New rock, into maybe a pop recurrent or "We Belong Together", and then "Switch", and then probably 50's "Outta Control". Or maybe throw in Akon's "Bananza" (not "Lonely"...too old, already a
recurrent)."


All depends on how you're targeting your station, I suppose. In the case of mine, we lean younger end, so it works out okay.


"I actually listened to some of ATyler's streamcast online (of course it skips all the time becuase I have dial-up, nothing else in my area...yet, Cable is coming in November), and it's actually pretty good. Yeah, sandwiching two R&B
tracks together isn't a good idea, maybe in overnight, but overall, sandwiching two similar genres is not the best idea. Otherwise, Kiss 927 is a great station, if you dislike it, they should have some feedback thing."


Thank you for the compliments.


"Anyhow, "Don't Lie" seems to be the REAL single, as it just has entered the top 40, and their is a video for it, even though Ft. Meyers has "My Humps" in the top 5 (why?!)."


They were planning on releasing BOTH tracks, but I'm not sure that's still the gameplan.
<P ID="signature">______________
Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com

Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
</P>
 
> We made some decent improvements, both 12+ and 18-34. I
> could make one point to AbacoDream that might shut him up,
> but that would be quoting statistics that are paid for.. and
> I'm not about to risk my job trying to shut some moron up.

Ho-hum...Just another case of a failure attempting to spin the numbers to make himself look better off than he actually is. No matter which way you slice it or spin it, WCIL is kicking your behind 12+ and 18-34. Decisions like "Energy" & B2K didnt help things any. Stop preaching like you know what you're talking about. Until you can beat 'CIL, your pontificating is nothing but empty rhetoric.

BTW, you're not impressing anybody by using your real name on here. All you're doing is embarassing yourself.

Stop it already...

> All depends on how you're targeting your station, I suppose.
> In the case of mine, we lean younger end, so it works out
> okay.

What?? Oh my God...You're just making this stuff up as you go along. You're assuming the younger end doesnt want to hear the non-rhythm stuff. Guess again...

> "Anyhow, "Don't Lie" seems to be the REAL single, as it just
> has entered the top 40, and their is a video for it, even
> though Ft. Meyers has "My Humps" in the top 5 (why?!)."

Did you guys drop that Natalie yet? My goodness...
 
Ok, is this about BEP, or Kiss 927?

Oh, and FYI, Natalie's "Energy" kicked serious a$$ on the CHR/Rythmic chart. If your doing a station for a younger group or a rythmic lean, "Energy" would be perfect for your station. I just disagreed with slaping B2K and Natalie together, as no matter how mainstream B2K was, it's STILL going to be R&B. And Natalie is R&B, no doubt.
 
> Ok, is this about BEP, or Kiss 927?
>
> Oh, and FYI, Natalie's "Energy" kicked serious a$$ on the
> CHR/Rythmic chart. If your doing a station for a younger
> group or a rythmic lean, "Energy" would be perfect for your
> station. I just disagreed with slaping B2K and Natalie
> together, as no matter how mainstream B2K was, it's STILL
> going to be R&B. And Natalie is R&B, no doubt.
>

Notice he hasn't responded yet... LMAO<P ID="signature">______________
Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com

Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
</P>
 
> > Ok, is this about BEP, or Kiss 927?
> >
> > Oh, and FYI, Natalie's "Energy" kicked serious a$$ on the
> > CHR/Rythmic chart. If your doing a station for a younger
> > group or a rythmic lean, "Energy" would be perfect for
> your
> > station. I just disagreed with slaping B2K and Natalie
> > together, as no matter how mainstream B2K was, it's STILL
> > going to be R&B. And Natalie is R&B, no doubt.
> >
>
> Notice he hasn't responded yet... LMAO
>

Isn't this supposed to be a good thing that he's not responding?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom