The numbers are out!

[mikesingh]

Briefing -

Lite FM drops off 6.9 -> 6.4

Fresh flies upward 2.1 -> 2.5

Jack drops a tenth 2.2 -> 2.1

Free FM flat - 1.2

PLJ gains a tenth, ties with Jack - 2.0 -> 2.1

KTU remains flat - 2.9

Discuss, ladies & gents...

 

[neo11]

Some people are connecting the changes over at Lite FM with prior knowledge they may have had that the numbers were going to drop a bit. They are still in a very dominant position, but perhaps they are feeling the heat from Fresh just a little bit, as Fresh had another strong jump. I would also be interested in knowing how much of an effect the recent programming changes at Lite FM, such as putting on the saccharine sap known as Delilah, have had.

As for Fresh, the station is doing quite well to start off with, and is already beating out PLJ as well as sister station Jack FM. That should also put to rest, for now at least, a lot of the negative bashing the station was receiving when it first signed on, both on this board and especially on the Dentist board.

Interestingly enough, the biggest jump of all was made by La Kalle, going up half a share. The numbers are still well behind the other two Hispanic FM's, and no, I don't buy the argument about the limited signal. The signal is certainly strong in most Spanish-speaking communities within the city as well as Northern Jersey, and this jump now comes after the LI simulcast ended. Now that 92.7 is a separate line in the book, we can see that the simulcast was barely a ratings blip.

KTU remained steady, and it seems that it hasn't gotten as much of a bump from Mix going away as one would have thought. Perhaps some changes are needed, to "freshen up" (pun intended) the music there.

Hot 97 has really been sliding in the past few books, as have Power 105 and Kiss FM. WBLS has also slipped, but not by as much.

Jack dropping a tenth may be a sign of the station leveling off, after showing slow but steady growth in recent books. If they remain in the low 2's without any further growth, that is a bad sign for the station and the format.

The gospel format on WLIB seems to be making some slow gains.

Free FM is going absolutely nowhere. I realize the old argument about talk being a slow-growing format. But Free has shown no growth--actually, it's declined since signing on for the first time. How much longer will they keep it up? They're *still* doing tryouts in the evenings. It's kind of embarrassing, in my opinion.

Que Buena on 92.7 seems to have already found a small niche audience. It's certainly doing much better for Univision than the simulcast of 105.9 was.

 

[raydofan]

So, how did everyone's favorite morning team do?

 

[TheLaffer]

Some people are connecting the changes over at Lite FM with prior knowledge they may have had that the numbers were going to drop a bit. They are still in a very dominant position, but perhaps they are feeling the heat from Fresh just a little bit, as Fresh had another strong jump. I would also be interested in knowing how much of an effect the recent programming changes at Lite FM, such as putting on the saccharine sap known as Delilah, have had.

As for Fresh, the station is doing quite well to start off with, and is already beating out PLJ as well as sister station Jack FM. That should also put to rest, for now at least, a lot of the negative bashing the station was receiving when it first signed on, both on this board and especially on the Dentist board.

Interestingly enough, the biggest jump of all was made by La Kalle, going up half a share. The numbers are still well behind the other two Hispanic FM's, and no, I don't buy the argument about the limited signal. The signal is certainly strong in most Spanish-speaking communities within the city as well as Northern Jersey, and this jump now comes after the LI simulcast ended. Now that 92.7 is a separate line in the book, we can see that the simulcast was barely a ratings blip.

KTU remained steady, and it seems that it hasn't gotten as much of a bump from Mix going away as one would have thought. Perhaps some changes are needed, to "freshen up" (pun intended) the music there.

Hot 97 has really been sliding in the past few books, as have Power 105 and Kiss FM. WBLS has also slipped, but not by as much.

Jack dropping a tenth may be a sign of the station leveling off, after showing slow but steady growth in recent books. If they remain in the low 2's without any further growth, that is a bad sign for the station and the format.

The gospel format on WLIB seems to be making some slow gains.

Free FM is going absolutely nowhere. I realize the old argument about talk being a slow-growing format. But Free has shown no growth--actually, it's declined since signing on for the first time. How much longer will they keep it up? They're *still* doing tryouts in the evenings. It's kind of embarrassing, in my opinion.

Que Buena on 92.7 seems to have already found a small niche audience. It's certainly doing much better for Univision than the simulcast of 105.9 was.

Call this bashing if you want but Fresh will peak out at a 2.9 within a year. If Lite does not have much knee jerk reaction just an ocassional tweak they will be just fine. They won't have their 6/7 shares anymore but will still have more than double the audience than Lite.

Given the people running CBS, LITE has nothing to worry about. Stay the steady course long enough... CBS will screw up AGAIN.

 

[leethalweapon]

Call this bashing if you want but Fresh will peak out at a 2.9 within a year. If Lite does not have much knee jerk reaction just an ocassional tweak they will be just fine. They won't have their 6/7 shares anymore but will still have more than double the audience than Lite.

With a bit of fine tuning, I'll say 3.5 - 4 (for FRESH) by the end of their first 12 months.

 

[lalumia]

KTU will re enter the Top Ten as the weather warms up...it's right on the door step already

 

[rapking]

Good showing W B L S ( Top NYC Urban Station ) !

 

[radiolover78]

Given the people running CBS, LITE has nothing to worry about. Stay the steady course long enough... CBS will screw up AGAIN.

Steady? 106.7 FM is anything but steady. Let's see, they fire long time established air personalities and they've been all over the place musically the past few years.

106.7 does have to worry about Fresh, because if 106.7 keeps going in the direction they are, who knows what will happen. Heck, before we know it, we'll be hearing rap and alternative alongside with Elton John and the Trammps. :

Like I said, Fresh needs to continue to sound 'fresh' and contemporary. Continually add new music, even before other stations in the country do. Fresh has the oppurtunity to be a unique station, but they can't get away with playing 'Irreplaceable' every five minutes. Then again, Lite FM got away with playing the 'same old lite songs' for years at a time!