Arbitron book for February shows WRCH FM still #1 with a 9.8 rating. The biggest move was by WDRC FM which went to an even 9.0 just behind #2 WTIC FM (9.5). Congrats, Ms. Winters!!!! WWYZ fell to 4th, WZMX was fifth. WHCN was sixth and the new WCCC FM went to a 3.4, up from a mediocre 2.8. WTIC AM led the pack with a 5,9 while WDRC and WPOP AM continue to stagnate with ratings of 0.3 and 0.2 respectively.
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The numbers are out
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The '60s have nearly disappeared from the DRC-FM playlist and the early '70s are fading fast, while new '80s titles continue to be added. 9.0 is a huge number for DRC-FM, 12+ or not. They must be adding tons of 34-45s who'd never bothered to listen to the station before while still retaining a decent number of the older listeners despite the de-emphasis of their musical "sweet spot." This isn't really a surprise, as '80s rock and pop wasn't that big a change from '70s music in those genres. The real demographic challenge will come in five to 10 years, when '90s music needs to be introduced. Whither hip-hop?
Since hip-hop is NOT music but gutter, puke-inducing garbage, I vote, NO!!!!
What about WMRQ?
RogerAnthony said:
WMRQ does not subscribe to Arbitron and neither does the Gois cluster (WLAT, WNEZ, and WKND). There are about a half dozen or so stations in the market that don't subscribe, so the ratings are not an total representation of the market.
WPHA said:WIHS doesn't subscribe, either, but we have the PPM encoder running. Anything showing up?
Has WIHS ever showed up in a ratings book???
No, ratings are just as important to the big noncomms as they are to the big commercial broadcasters. WNPR subscribes to Arbitron. Everybody can encode, you just have to pay big bucks to see the numbers. WIHS shows up, but it's little numbers. It's not really an accurate representation of their audience, nor does it matter. Listener support matters to them.
The numbers matter to WNPR because corporate underwriters matter to them.
The numbers matter to WNPR because corporate underwriters matter to them.
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