does anyone have daypart breakdowns for the triad? who's winning in morning/aft drive is what i want to know. I'm getting increasingly suspicious that overall rankings from arbitron are not a good measure of anything, and not just because of the weighted books used to prop up urban stations.....
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
the numbers within the numbers
- Thread starter disgruntled
- Start date
T
theadgal
Guest
A 18-34 Adults 25-54 Women 25-54
Morning drive morning dirve morning drive
WKZL WQMG WQMG
WJMH WKZL WKZL
WGBT WKRR WSMW
WKRR WPAW WPAW
WQMG WSMW WMAG
WTQR WTQR WTQR
WPAW WVBZ WJMH
WDCG WTHZ WTHZ
WEND WMAG WKRR
WSMW WGBT WMKS
Adults 18-34 Adults 25-54 Women 25-54
afternoon afternoon afternoon
WJMH WQMG WQMG
WKZL WSMW WSMW
WGBT WMAG WKZL
WQMG WJMH WMAG
WEND WKZL WTHZ
WPAW WPAW WJMH
WSMW WTQR WPAW
WTQR WTHZ WMKS
WMKS WMKS WTQR
WVBZ WGBT WKEW
Morning drive morning dirve morning drive
WKZL WQMG WQMG
WJMH WKZL WKZL
WGBT WKRR WSMW
WKRR WPAW WPAW
WQMG WSMW WMAG
WTQR WTQR WTQR
WPAW WVBZ WJMH
WDCG WTHZ WTHZ
WEND WMAG WKRR
WSMW WGBT WMKS
Adults 18-34 Adults 25-54 Women 25-54
afternoon afternoon afternoon
WJMH WQMG WQMG
WKZL WSMW WSMW
WGBT WMAG WKZL
WQMG WJMH WMAG
WEND WKZL WTHZ
WPAW WPAW WJMH
WSMW WTQR WPAW
WTQR WTHZ WMKS
WMKS WMKS WTQR
WVBZ WGBT WKEW
The Wolf is whomping WTQR. I love it. Where, today, are all those who said it couldn't be done? Where did they all go? ;D
M
MaskMan
Guest
Yeah, but how long can WPAW continue their sustained TV advertising? They're gonna have to charge some mighty hefty rates to recoup all that! I'd hate to have their sales goals!!! And...thank you theadgal for sharing! We really appreciate your input.
M
MaskMan
Guest
Man, Dick Broadcasting needs to kiss the ground Chris and Chris walk on! WKRR is nowhere to be seen in PM Drive.
Guess maybe they show up with men? Is this a testament to what's happening with Rock music, because WVBZ doesn't seem too healthy either. It also looks like WSMW has done a number on WMAG. Things are looking grim for CC Greensboro.
Guess maybe they show up with men? Is this a testament to what's happening with Rock music, because WVBZ doesn't seem too healthy either. It also looks like WSMW has done a number on WMAG. Things are looking grim for CC Greensboro.
T
theadgal
Guest
Men 25-54 summer 07
morning drive afternoon drive
WKRR WJMH
WVBZ WTQR
WKZL WGBT
WPAW WPAW
WGBT WVBZ
WTQR WSMW
WZTK WMAG
WSMW WZTK
WQMG WKRR
WTHZ WQMG
morning drive afternoon drive
WKRR WJMH
WVBZ WTQR
WKZL WGBT
WPAW WPAW
WGBT WVBZ
WTQR WSMW
WZTK WMAG
WSMW WZTK
WQMG WKRR
WTHZ WQMG
D
dittohead1
Guest
hey, adgal, can u isol8 am/pm drive in guilford cty (men 25-54)?
T
theadgal
Guest
men 25-54
guilford county
morning drive afternoon drive
WKRR WGBT
WZTK WMAG
WSMW WZTK
WGBT WPAW
WPAW WSMW
WMKS WJMH
WMAG WMKS
WQMG WTHZ
WGOS WTQR
WVBZ WKRR
guilford county
morning drive afternoon drive
WKRR WGBT
WZTK WMAG
WSMW WZTK
WGBT WPAW
WPAW WSMW
WMKS WJMH
WMAG WMKS
WQMG WTHZ
WGOS WTQR
WVBZ WKRR
;D ;D WOOOO-WEEE I love it when the ad gal is "Breakin' the law..Breakin' the law!"
Ape, does anybody get a fine for printing ratings????????
Ape, does anybody get a fine for printing ratings????????
M
MaskMan
Guest
WGBT "La Preciosa" is the #1 station with Men 25-54 in Guilford County, PM Drive???????????????? Wha????
Do we have THAT many Hispanics in our area? That floors me! Guess their TSL is driving up the AQH big time. Who would have thunk it?
Do we have THAT many Hispanics in our area? That floors me! Guess their TSL is driving up the AQH big time. Who would have thunk it?
M
MaskMan
Guest
....AND WMKS is ahead of WQMG in AM Drive w/ Men 25-54. I didn't realize they had made that kind of headway against WQMG. Interesting! Thanks theadgal. Most appreciated. It's been a while since I've seen the station rankings in the Triad.
M
MaskMan
Guest
Sniffthamic said:
What ratings? There are no ratings printed.
D
dittohead1
Guest
and brad and brit seem to be crawlin' right up c&c's @$$ in the biggest county in the metro, eh?
...ah, but it's just the summer book
...ah, but it's just the summer book
T
theadgal
Guest
6.9% of the pop is Hispanic. TSL is what pushes GBT. Full week they have well over 15 hours with men 25-54, for comparison WKRR is under 7 hours a week. This is metro full week.
M
MaskMan
Guest
So, as I stated before, the TSL is driving the AQH on WGBT. The TSL is so high because the Hispanics only have AM radio as an alternative, and LaPreciosa IS pretty entertaining from what I've heard. BUT, in my opinion it seems a bit misleading that they are ranked so highly! I'm just really surprised to see it in black and white.
N
nextline
Guest
MaskMan...remember that heavy WEIGHTING Arb does for minority respondents........
- Status